Ahelluva Hockey Commercial!

Unquestionably, here is the best hockey commercial on the air. It’s “Hockey in Sidney Crosby’s own words”

crosby

“Hockey’s our game. But really it’s much more than just a game. It’s a passion that brings us all together on frozen ponds, at the community rink, and in our living rooms. It’s the feeling you got the first time you stepped on the ice. The feeling you had when you scored your first goal. Hockey is in our driveways, it’s in our dreams, in every post-game celebration. It’s in the street every time your friend yells, “Car!”; in every rink across the country; it’s in our hearts. Hockey is the thought inside you head saying, “Wouldn’t it be amazing, getting up everyday and playing, doing something that you love to do.” [Tim Hortons celebrates hockey as it brings together all Canadians.]

Now I admit to being a huge fan of Sid the Kid. Here are links to a couple priceless pieces that feature our Canadian idol:

Where Crosby Happens

Timbits Hockey Commercial (2009)

Share with us your favourite Crosby commercial!

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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Hockey Quotes – from The Great One

Perhaps the most remarkable comment about Wayne Gretzky came from Lowell Cohn. This American sportswriter once said of “The Great One”:  “Some guys play hockey. Gretzky plays 40 mph chess.”

For hockey enthusiasts, there should be no need to celebrate the mastery of this superb hockey player. But, if we must produce a reason, we will mark the occasion of last Saturday, the 22nd anniversary of Wayne Gretzky becoming the all-time leading point scorer. On October 15th 1989, The Great One got an assist and then a goal to notch points 1,850 and 1,851 and surpass “Mr. Hockey” Gordie Howe’s point total.

Let’s remember Wayne Gretzky’s many achievements with ten of his memorable quotes:

  • Skate to where the puck is going to be, not to where it has been.
  • I had to play the same style all the way through. I couldn’t beat people with my strength. I don’t have a hard shot. I’m not the quickest skater in the league. My eyes and my mind had to do most of the work.
  • You miss 100 percent of the shots you never take.
  • You’ll never catch me bragging about goals, but I’ll talk all you want about my assists.
  • Hockey is the only sport in the world that actually encourages fighting. I have no idea why we let it go on. The game itself is so fast, so exciting, so much fun to watch, why do we have to turn ice red so often? Why do the best shots in a game have to be on somebody’s nose instead of somebody’s net?
  • It really wasn’t practice, it was fun. I enjoyed myself. If I had considered it practice, I would not have done it. (on playing 6-8 hours a day as a kid)
  • I don’t like my hockey sticks touching other sticks, and I don’t like them crossing one another; and I kind of have them hidden in the corner. I put baby powder on the ends. I think it’s essentially a matter of taking care of what take care of you.
  • I’ve held women and babies and jewels and money, but nothing will ever feel as good as holding that Cup.
  • The hardest thing about hockey is that the older you get, the more you love it.
  • To play so well and for so long is simply incredible. No player will ever do the things in hockey that Gordie (Howe) did.

The last words on The Great One must go to Canadian radio personality Peter Gzowski, who poetically described Wayne Gretzky’s magic in his 2004 piece “The game of our lives.”:

“There is an unhurried grace to everything Gretzky does on the ice. Winding up for the slapshot, he will stop for an almost imperceptible moment at the top of his arc, like a golfer with a rhythmic swing. He has more room in the flow of time and Gretzky uses this room to insert an extra beat into his actions. In front of the net, eyeball to eyeball with the goaltender . . . he will . . . hold the puck one . . . extra instant, upsetting the anticipated rhythm of the game, extending the moment. . . He distorts time, and not only by slowing it down. Sometimes he will release the puck before he appears to be ready, threading the pass through a maze of players precisely to the blade of a teammate’s stick, or finding a chink in a goaltender’s armour and slipping the puck into it . . . before the goaltender is ready to react.”

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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Quotes on Hockey’s Greats

  • To play so well and for so long is simply incredible. No player will ever do the things in hockey that Gordie [Howe] did. – Wayne Gretzky
  • The finest athlete of them all, that’s what Gordie [Howe] is. And when I say athlete I’m talking about any sport. Take everything into consideration: his age, his record, his condition. There are some pretty good athletes around, great boxers, great football players, everything, but Gordie is in a league by himself. I’d be proud to be half the man on or off the ice that Gordie is. – Bobby Orr
  • On sheer ability, Mario [Lemieux] is good enough to win scoring titles with a broken stick. On pure talent, he’s the best there is. But Wayne [Gretzky] almost never disappoints you. He comes to work every night. – Bobby Orr
  • Gretzky would dominate in any era. It doesn’t make any difference. He may well be the smartest hockey player who ever played the game. – Phil Esposito
  • Gretzky is something else again… he strikes me as the first nondescript hockey star. Sometimes you don’t even realize he’s out there, watching as he whirls, until he emerges out of nowhere, finding open ice, and accelerating to a score… Gretzky is arguably the best player hockey has ever know. – Mordecai Richler
  • By far Gretzky is the most talented player ever. Every time he gets the puck something exciting happens. – Mike Milbury
  • He is hockey now. Although virtually every age of the game has had its pre-eminent players – Morenz, Richard, Howe, Hull, Orr – no one has ever transcended it as he has. – Peter Gzowski
  • I’m not sure Mario [Lemieux] is going to get the accolades he deserves, especially from outside the game. But from within, the players, the people who follow closely, realize exactly what he’s brought to the table, exactly what he has done… – Wayne Gretzky
  • He had talent for everything. How big he is, how he protects the puck, his hands, how smart he is on the ice, all the plays he made. He was always the smartest player on the ice…. With him, it’s easy. It’s just natural ability. – Vincent Lecavalier
  • No disrespect to Wayne Gretzky, Gordie Howe, Mark Messier, Bobby Orr, Gilbert Perreault…. But Mario [Lemieux] did things nobody else could ever do. – Bryan Trottier
  • The greatest hockey player who ever lived: Bobby Orr, and I love him. – Don Cherry
  • If I can be half the hockey player that Bobby Orr was, I’ll be happy. – Ray Bourque
  • There ought to be two leagues, one for the pros and one for Beliveau. – Dollard St. Laurent
  • I may not be the hockey player Jean Beliveau was, but some day I hope to be the man he is – Guy Lafleur
  • From the blue line in, I never saw a player as exciting as [Maurice] Richard. When he had the goalie beat, he finished it off, and you had no chance to recover. – Emile Francis
  • Rocket [Maurice Richard] had that mean look in every game we played. He was 100 percent hockey. He could hate with the best of them. – Gordie Howe
  • He could shoot harder than anybody I see nowadays. When he’d wind up behind the net he wasn’t number 7, he was number 777, just a blur. – Roy Worters

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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

“We know that hockey is where we live…”

By George Journal shares a dozen unforgettable quotes on the greatest game on ice.

  1. He shoots! He scores! – Foster Hewitt
  2. Skate to where the puck is going to be, not to where it has been. – Wayne Gretzky
  3. But I smile at the small-town myth for the harmless, happy days it gave me, and God knows how many tens of thousands of others. Hockey, for most of us, was the first time – and so often the only time – we ever felt we truly mattered. – Ken Dryden
  4. Throughout the years ahead, just as in the past, NHL hockey will remain one of the most exciting team games, an awesome exhibition of strength, speed, endurance and fitness wherever it is played. – Brian McFarlane
  5. There is only one way a boy can be sure to learn to play hockey – on the pond, on the creek, on a flooded lot. The foundation of hockey isn’t really hockey at all. It’s shinny, a wild melee of kids batting a puck around, with no rules, no organization – nothing but individual effort to grab and hold the puck. – Lester Patrick
  6. I’ve always felt hockey was like a disease. You can’t really shake it. – Ken Wregget
  7. Hockey is like a religion in Montreal. You’re either a saint or a sinner; there’s no in-between. – Patrick Roy
  8. Baseball can have its perfect dimensions, its undeniable drama, but hockey, for all its wrongs, still has the potential to deliver a momentary, flashing magic that is found in no other game we play. – Roy MacGregor
  9. Hockey is a man’s game. The team with the most real men wins. – Brian Burke
  10. You can’t play hockey if you’re nice. – Steve Ludzik
  11. You have to know what pro hockey is all about. You have to live and breathe and sleep it. You have to lose a few teeth and take some shots to the face. It’s not a pretty thing. – Ted Nolan
  12. We know that hockey is where we live, where we can best meet and overcome pain and wrong and death. Life is just a place where we spend time between games. – Fred Shero

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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

 

It starts with the sound of the blades…

Sitting in a frigid arena at 7:30 this morning, watching my oldest son streak down the open, pristine sheet of ice and circling back, smiling all the time, I realized that the love of hockey begins with the sound of blades on a hard sheet… it is effortlessly gliding past the blue line, ragging the puck in to snap it into the top of the net. Then digging the puck out while easing backward, swinging around and starting up towards the opposite end.

Finding beauty in these simple motions is what makes hockey such a passion for Canadians. It’s all the time we spend with the game. It seems each week brings such wonderful scenes that will forever be etched in our memories… like my son’s morning skate. There are also collective memories we share with others; watching ‘your team’ play a hard-fought Saturday night game to notch another needed victory. And then there are the magical times every so often when Team Canada takes to the ice to defend our living history of hockey supremacy.

Of course there is more…. As kids you watch certain professional players and become emotionally attached to their near-demi-god status as a Canadian-boy-turn-NHL-star. As “that boy” in you ages, you’ll fondly remember those childhood dreams and always feel connected to something much larger than your daily existence. It starts with the blades and the fun of the game and, for many, it transcends to something grander.

I suppose those passions were what stirred last week when the storied Montreal Canadians celebrated their 100th anniversary. The December 4 ceremony was something very special for those who lived through a truly golden era of hockey. All the demi-gods turned out for the millennium ceremony – Beliveau, Lafleur, Roy, ‘Pocket’ Richard, Robinson, Gainey…. . The franchise has posted some of the highlights.

The game means so much to all of us – on many different levels. In the months ahead, By George will be collecting statements of ‘What hockey means to us’ to add to our discussion of this great Canadian experience.

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(ed. – This column first appeared in By George Journal in December 2009.)

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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.