Tagged media preparedness

Better Media Relations 101

We were recently asked by some students in a public relations course how to attract reporters’ attention and what social media practices prove most helpful with fostering good media contacts. Our response was threefold. First, get to better understand the person behind the keyboard and up against the deadline. Second, like with any relationship you are trying to establish, good media relationships take time and are built on the trust garnered from honest and transparent exchanges. Third, there are a few practices that you should consider honing in a consistent and persistent manner – with no expectations of instant success. On this…

Media Preparedness (5) – Your By George Practice Drills

In our media preparedness sessions, we provide tips on how one can become more effective in dealing with the media. In coaching one-on-one, we will often provide exercises that will force a person to climb out of their comfort zone and think about how they look and sound. By way of example, here are some tasks that will help improve the way you convey your ideas with media – also, in your workplace, at home, in the public… in fact, just about everywhere. 1) Look at yourself in every mirror you pass — are you smiling? If not, smile. 2)…

Media Preparedness (4) – Insight into The #1 Rule

In interviews, always remember The #1 Rule: “You are delivering a message, not answering questions.”   Messaging takes work. Practicing takes time. Know what your messages are Begin where you want Consistently deliver messages Assertively bring the message into the interview Do not merely reply to questions; answer them, but move to your messages Repeat, repeat, and repeat   What are messages? Key points that need to be stressed in an interview A point you want the audience to know and remember Answer why the issue/program/policy is important Answer what it will accomplish in ‘the real world’ – will it…

Media Preparedness (3) – Rules to Remember

Remember The #1 Rule: You’re delivering a message, not answering questions. Prepare for your media encounter, preparing your messages, the opening statement and your key points of argument. Think about the most effective way of relating your message. Finally, keep ‘The # 1 Rule’ top-o’-mind.   Anticipate. Listen. Then speak. The most effective way of anticipating the eventual news story is to listen and observe when in an interview. Be an active listener. Watch, listen, then open your mouth.   Stay in control of the exchange. Remember that the reporter is engaged in the interview with a personal set of…

Media Preparedness (2) – Preparing Yourself

Before you speak to a news reporter, prepare yourself. Here’s a media encounter checklist.   1) Establish objectives of interview – both the media’s and your objectives 2) Collect relevant information 3) Prepare messages and themes for interview 4) Complete crib sheets for your reference 5) Develop opening statements 6) Think of examples, stories, an analogy 7) Practice quotes and sound bites 8) Review potential questions   Only after you have thought about what you should say, what you want to say – should you open your mouth to a reporter.  

Media Preparedness (1) – Your Approach

  Earlier this year, CG&A COMMUNICATIONS conducted a media preparedness session at which we answered some fundamental questions about working with media. In the following five posts we’ll provide a brief recap of some of the key ideas conveyed in our presentations. For example, here are three important questions a spokesperson must first answer to effectively deal with the media. WHAT IS A HEALTHY APPROACH TO MEDIA? Look at every media encounter as an opportunity Be pro-active in getting positive media attention Be quick to respond when contacted – respecting media deadlines Be honest and forthright – even when the…

Dawn of a New Era of News Consumption?

The latest biennial survey on news consumption from the Pew Research Center for the People & the Press reveals signs of “a new phase, perhaps even a new era, in the acquisition and consumption of news.” In its concluding commentary, the research institute observed:        In the last two years, people have begun to do more than replace old news platforms with new ones. Instead, the numbers suggest that people are beginning to exploit the capacity of the technology to interact with information differently.  This notion – that we are beginning to use the tools differently without necessarily abandoning…

Current Trends in Consuming On-line and Digital News

Here are some more notable findings from the Pew Research survey.* It is not surprising that the Internet is a regular source of news for a majority of Americans and that on-line news consumption is on the rise. But where and how do people search for their news interests? Here’s a glimpse of what is happening:  57% of Americans regularly get news from at least one internet or digital source. Nearly half (46%) of the public says they get news online three or more days a week, up from 29% in 2004 and 37% just two years ago. About a third…

Our News Habits

Last week the Pew Research Centre in the U.S. released current statistics on Americans’ news habits. The findings are extremely interesting for all those in media relations. The trends tell us that more and more people are receiving their daily news in mulitple ways – both from traditional and on-line sources. People spend more time viewing news. Yet, very few get their news from Internet sources only.   Here is what the statistics reveal: Americans are spending more time with the news than over much of the past decade because there are many more ways for people to receive the news. Digital…

A Summary on “The Future of News”

This week, By George Journal posted the insight of many of our leading news personalities as they considered, “What will be the future of news?” Prompted by an excellent series of articles in the Business Insider, we explored the possibilities of what our new digital realities will mean for the news industry, reporting, and the delivery of information. Our By George Journal commentary: The Future of News The Business Insider’s special report on the future of news:  The Future of News is Going to be Awesome News personalities’ opinions from the pages of The Business Insider: Insights into the Future of…