Tagged social media

“THE Q&A” for our digital age

If there was one question and answer that sums up just how strange our world is in our day and digital age, it is the following: Q: If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today? . A: I possess a device in my pocket that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats and get in arguments with strangers. . This Q&A originally was found on Reddit (apparently).   Chris George, providing reliable PR…

Modern Business Wisdom

“In today’s business environment, a company’s website is the key to their entire business.” – Marcus Sheridan “In the digital space, attention is a currency. We earn it. We spend it.” – Brian Solis “Content is fire; social media is gasoline.” – Jay Baer “Mass marketing is turning into a mass of niches.” – Chris Anderson “The customer’s perception is your reality.” – Kate Zabriskie “Content marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller “Content is the fuel for your lead generation efforts.” – Dayna Rothman “Marketing is telling the world you’re a…

Top posts to inspire and motivate – By George

Through the last five years, on a routine basis, By George has posted on Facebook inspirational and motivational quotes to enliven our followers’ day. If you are one of our FB followers, you will know that this past next week we counted down the “Top 10 posts of 2016”. If you have not already done so, you may wish to consider “liking” the By George Journal Facebook page. To give you an idea of the-best-of-the-best quotes we have shared through the last five years, here are the number one quotes from the years 2012 through 2016. #1 in 2012 #1…

FAV U.S. Election Memes (of the last week)

As the dust settles from what was a wild U.S. election, here are FAV memes of the past 7 days (right click on image, copy and share!).                 Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.    

Twitter Facts

Readers of By George Journal will know we are on Twitter – @ByGeorgeJournal – and we tweet a regular stream of quotes, communications insights and remarkable retweets.   Here are some facts about Twitter that may surprise you…   Today, Twitter has 313 Million monthly active users 500 Million visit Twitter monthly but do not log in 82% of Twitter users are mobile The average Twitter account has 208 followers – and is a woman with an iPhone 29,2% of US social media users are Twitter users. That makes for 66 million Twitter users in the United States. 83% of…

Have your say on Canadiana

This month By George is in search of the greatest Canadiana symbol.  We have been presiding over head-to-head choices of 64 different symbols of national pride and, currently, we have narrowed the field to “the sweet 16” of Canada.  On our By George Facebook page, we invite our followers to comment on the selections. Certainly, we have had some lively debate; for example, when the Calgary Stampede was selected over the Bluenose. (Should there be a compelling argument or overwhelming outcry about the choice of one of the symbols, or the other, By George will reserve the right to reverse…

Read the E-mail Charter

Everyone should read (and share) the E-mail Charter.   Here are the 10 rules – and click on the link below to take you to a very thoughtful explanation of each of the points.   Respect Recipients’ Time Short or Slow is not Rude Celebrate Clarity Quash Open-Ended Questions Slash Surplus cc’s Tighten the Thread Attack Attachments Give these Gifts:  EOM  NNTR Cut Contentless Responses Disconnect!   Click here to read the E-mail Charter in its entirety.   Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.  

Skills required for a SM Go-to Guy

Like all PR activities, your social media plan will only be as good as those you have to execute it. What skills and experience should you be looking for in your SM go-to guy?  Here are four core digital skills as a base requirement: Talent to create content that delivers the impact required on the various platforms used in your activity. (This is more than persuasive text-based content and includes design, visual imagery and audio-visual materials as means of influencing people. ) Ability in growing and engaging a community of followers with two-way conservations that provide valuable input and feedback. Understanding…

A pearl of wisdom (shared on BGJ’s FB)

Here is a wonderful piece shared on the By George Journal Facebook page. Not receiving By George in your Facebook news feed? Visit our page – and “like” it!  You will receive these types of memes and a variety of inspirational and motivational content that you can share with others on Facebook and beyond. Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.    

Better Media Relations 101

We were recently asked by some students in a public relations course how to attract reporters’ attention and what social media practices prove most helpful with fostering good media contacts. Our response was threefold. First, get to better understand the person behind the keyboard and up against the deadline. Second, like with any relationship you are trying to establish, good media relationships take time and are built on the trust garnered from honest and transparent exchanges. Third, there are a few practices that you should consider honing in a consistent and persistent manner – with no expectations of instant success. On this…