Globally, 1 in 13 people are on Facebook. It has 845 million monthly active users globally – 483 million daily users (December 2011).
71.2 % of all USA internet users are on Facebook. The USA has the largest Facebook user base, representing 23.6% of the sites total users. This means that about 70% of Facebook users are outside the United States. Facebook has higher than 80% penetration rates in Chile, Turkey and Venezuela.
Mobile accounts for half of Facebook’s user base, with 425 million active monthly users (December 2011). People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
People aged 35+ represent more than 30% of the entire user base. 57% of users are female.
48% of people aged 18 to 34 check Facebook as soon as they wake up.
People spend over 700 billion minutes per month on Facebook. An average time of 20 minutes is spent per visit to Facebook.
In 20 minutes: 1,000,000 links are shared on Facebook, 1,484,000 event invites are posted, 1,323,000 photos are tagged, 1.972 million friend requests are accepted, 2,716,000 photos are uploaded, 2,716,000 messages are sent.
48% of young Americans find out about news through Facebook.
Over 250 million photos are uploaded to Facebook every day – which makes Facebook the most popular photo-sharing service.
Facebook made $3.7 billion in revenue and $1 billion in profit in 2011. Google’s revenue was 10 times higher, at $37b. Facebook expects its growth rates to level off. Between 2009 and 2010 revenue grew 154% and grew 88% between 2010 and 2011. Facebook makes the majority of its money through ads. But this proportion has declined from 98% in 2009, to 95% in 2010, to 85% in 2011.