Here are some thoughts to help you through your next writing project.
- Begin to fill the page as you would engage in a conversation with a friend. The inability to write is often the by-product of trying too hard. You need to approach the empty page as you would a crowd of party-goers. Before you start writing talk it out in your head. Imagine you are at a party and you are telling a story to a friend. Think about your ice-breaking comment, telling the story, and delivering a key message.
- Write and write, and then edit. Get it all down on paper. Don’t stop writing – gush and spew. When you are exhausted, walk away; return and edit the heck out of your drivel.
- Command your audience’s attention. To push and pull your audience through your content, you need strong leads, punchy subject lines and headlines, and captivating fodder. Maybe a personal question or two? Bait and switch: whack and engage.
- Drop the adjectives. Write like your Hemingway’s greatest student. Cut all adjectives out and, in your editing process, add them back in judiciously. Your writing will be easier to understand. Your adjectives will be more effective.
- Converse with your reader. Use the language your reader will understand and not jargon, acronyms and in-house terms.
- Edit, re-read (out-loud), edit again, and then let it go. Comb through the content a few times in different ways to untangle any matted thoughts and to fold in the loose ends. Edit, edit (including spell-check) and then press “save” for one last time. Finish your piece and let it go. It is time to head off to another party and begin another story…
(ed. – Check the tag “writing” to see more tips and articles on the craft.)