Social media trends business should be aware of

In surfing through the latest trends and statistical information about on-line commercial activity, we have uncovered some interesting facts business people should review. In no particular order, here is the latest on social media trends that should give businesses reason to pause these days.

  • 63% of searchers are more likely to use a business with information on a social media site and almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
  • Social media networks and blogs now accounts for almost one-quarter (22.5 percent) of all time that Americans spend online
  • The average amount of time a person uses Facebook per month is 15 hours and 33 minutes (more than 30 minutes per day)! Business should have FB page! 91 percent of searchers say that they use Facebook to find local businesses online.
  • Facebook active usage is still very high as 50% of all the world’s internet users are active users. 62% of all Facebook account owners have been active in the last month (this compares to 51% for Twitter and 44% for Google+). Note: 189 million of Facebook’s users are ‘mobile only’
  • 70% of business-to-consumer marketers have acquired a customer through Facebook
  • LinkedIn is where b2b on-line networkers must be. Every second 2 new members join LinkedIn and 61% of social media users primarily use LinkedIn for professional networking.
  • LinkedIn accounts for nearly two thirds (64 percent) of all visits to corporate websites from social media sites.
  • 90% of American online specialty retailers use Pinterest (up from 81% in 2012). 84% of luxury brands have a presence on Pinterest
  • The fastest growing demographic on Twitter is the 55–64 year age bracket.  This demographic age group has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on Facebook, jumping 46% in the year.
  • YouTube reaches more U.S. adults aged 18–34 than any cable network


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