Current Social Media Trends


Here are current trends and statistics in social media that businesses and organizations should be aware of when making their public relations decisions. Although having a Facebook page is often the first step for many, it is important to look at the other available platforms to determine what best connects with the key audiences a business or organization wishes to reach.

Here is a late 2015 snapshot of what is happening on the screen…

Facebook facts

  • Facebook is now the second largest site on the Internet according to Alexa, both in the US and around the globe. The average user spends an incredible 32 minutes a day on the Facebook.
  • Daily active users (DAUs) – DAUs were 1.04 billion on average for December 2015, an increase of 17% year-over-year.
  • Mobile DAUs – Mobile DAUs were 934 million on average for December 2015, an increase of 25% year-over-year.
  • Monthly active users (MAUs) – MAUs were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.
  • Mobile MAUs – Mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21% year-over-year.
  • Here are the amazing growth stats for Facebook from 2004 until today: 1 million —2004; 100 million — August 2008; 500 million — July 2010; 1.01 billion — September 2012; 1.393 billion – January 2015
  • Mobile advertising revenue – Mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014.
  • Revenue – Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.
  • Income from operations – Income from operations for the full year 2015 was $6.23 billion.
  • Net income – Net income for the full year 2015 was $3.69 billion.
  • Free cash flow – Free cash flow for the full year 2015 was $6.08 billion.
  • Facebook owns Instagram (bought for $1billion), Occulus Rift (for $2 billion) and WhatsApp (purchase price of $19 billion).


Twitter facts

  • Twitter has a truckload of cash in reserves at $3.5 billion, and at the current burn rate will be around for another 412 years (according to USA Today).
  • 320 million monthly active users
  • 500 million tweet are sent per day
  • 1 billion unique visits monthly to sites embedded in tweets
  • 80% active users on mobile
  • 79% of accounts outside of US


Instagram facts

  • Instagram has now passed Twitter in the user count.
  • Instagram has 420 million users
  • Users share 70 million photos a day
  • Instagram is considered the most important social network by American teens than any other network at 32% vs 24% for Twitter and Facebook at 14%.
  • Facebook’s bought Instagram for $1 billion on April 9, 2012. At the start of 2015, it was valued at #35 billion.


WhatsApp facts

  • Just hit 1 billion users
  • 7oo million pictures get shared on the platform daily
  • 100 million new users are added daily
  • More than 100 million videos are shared daily
  • The average user send more than 1000 messages per month on WhatsApp
  • Average user checks the app 23 times per day
  • Founded in 2009 by Jan Koum and Brian Acton. It’s core philosophy is simplicity.
  • Facebook bought it for $19 billion on Valentine’s Day, 2014 after beating Google’s offer of $10 billion.



  • Snapchat launched in 2011 and today there are 100 million active daily users
  • 8,796 snapchats are sent every second
  • Snapchat is reputed to have 5% of the overall selfie market
  • 18% of all social media users in the USA use Snapchat
  • 30% of all US. millennials use the network
  • 41% of teens 13-17 use Snapchat
  • 11% of teens use snapchat more than any other platform


Google+ facts

  • There are 2.2 billion G+ profiles
  • Only 9% have any publicly posted content – that’s 198 million that published
  • 37% mentioned that those activities were comments on YouTube videos
  • Jeff Bullas observes that Google+ is attractive for its key features Hangouts.


Pinterest facts

  • Pinterest started in 2009
  • 100 million users
  • 80% are female


Blab facts

  • Blab started in 2015
  • Live streaming video app that allows up to 4 people to be the hosts
  • Viewers can comments while watching


Periscope facts

  • Periscope was launched in March, 2015
  • App that allows live video streaming from the app on your mobile phone
  • Periscope was acquired by Twitter for $86 million
  • People are watching 40 years worth of live video every day
  • (Live streaming video from the mobile took off in 2015 with the launch of Meerkat, Periscope and Blab.)


Flipboard facts

  • 72 million monthly users
  • 36 million use it every week
  • It is in more than 20 languages
  • Users flip through 8.2 billion stories a month
  • The app integrates news from media outlets from around the world and presents it in a magazine format.
    Flipboard does allow sharing, content publishing and comments.


To gain further insights on the social media trends of the day, read Jeff Bullas’ work. He compiles the facts and interpret the trends. Read his observations of these stats by clicking here:

Chris George, providing reliable PR counsel and effective advocacy. Need a trusted can-do EA or go-to writer? Call 613-983-0801 @ CG&A COMMUNICATIONS.

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  1. Pingback: Guideposts to effective social media practices | By George Journal

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