12 Marketing Observations

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

“Making promises and keeping them is a great way to build a brand.” – Seth Godin

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“Content Will Brand You” – Michael Q Todd

“You need to pick a stories that will resonate with your market. You need to pick a stories that people are going to tell their friends.” – Steve Farnsworth

“Getting the Like is easy. It”s a light action. Anything else requires trust.” Jon Loomer

“You can’t sell anything if you can’t tell anything.” – Beth Comstock

”We are past the era of the squeeze page and the hard sell. We have entered a time in history where marketing must be honest and emotional.” – Kent Gustavson

“Content should ask people to do something and reward them for it.” – Lee Odden

“Marketing is too important to be left to the marketing department.” – David Packard

Chris George, providing reliable PR counsel and effective advocacy. Need a can-do EA or go-to writer? Call 613-983-0801 @ CG&A COMMUNICATIONS.

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