Modern Business Wisdom

“In today’s business environment, a company’s website is the key to their entire business.” – Marcus Sheridan

“In the digital space, attention is a currency. We earn it. We spend it.” – Brian Solis

“Content is fire; social media is gasoline.” – Jay Baer

“Mass marketing is turning into a mass of niches.” – Chris Anderson

“The customer’s perception is your reality.” – Kate Zabriskie

“Content marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller

“Content is the fuel for your lead generation efforts.” – Dayna Rothman

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

“The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

“Every email is an opportunity to test a different benefit or angle.” – Heather Morgan

“There is no sale without the story; no knockout without the setup.” – Gary Vavnerchuk

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“Listening is not about skills or techniques or calculated movements or gestures. Listening is not about what you do. Listening is about what you intend, what you feel, who you are.” – Gavin Ingham

“When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage.” – Jeff Hoffman

“People buy emotionally, and they justify their decisions intellectually.” – David Sandler

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash

“Prospects are making their purchase decision based on whether they think you understand their problems and you have the knowledge, resources and commitment to solve them.” – Trish Bertuzzi

“If you are not taking care of your customer, your competitor will.” – Bob Hooey

“Don’t find customers for your products. Find products for your customers.” – Seth Godin

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

“You are your greatest asset. Put your time, effort and money into training.” – Tom Hopkins

“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” – Zig Ziglar

“A mediocre person tells. A good person explains. A superior person demonstrates. A great person inspires others to see for themselves.” – Harvey Mackay

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

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