Tag Archives: CG&A

“The write stuff”


Whether you need your brand promoted, an issue positioned, key messages polished, or interests advanced, we will provide you with “the write stuff.”


We offer an experienced and insightful writing service that produces effective copy to profile, raise awareness and build engagement for businesses, organizations, interest groups and individuals. Chris George leads a team of wordsmiths and public relations specialists who will provide:

  • A talented braintrust to write or copy-edit, and the experience to offer a second opinion or fresh perspective.
  • Reliable counsel and services that will produce clear and creative copy on deadline and on budget.
  • SM & PR strategies with engaging copy and tactical advice for social media feeds and in traditional media channels.


Our Writing Services

  • Persuasive PR content and wordsmith services to advance issues, enhance reputations, and to profile and position within the media, public or key stakeholders.
  • Ghostwriting and editing services to support an organization’s or corporate executive team, including writing for social media, presentations, internal memos and documents, correspondence, etc.
  • Social media content services to develop, implement and/or manage a social media strategy.


Our virtual assistants will provide executive services that can take care of all your communications and writing needs.

  • Writing
  • press releases & media backgrounders
  • brochures, newsletters, annual reports
  • internal memos & communiques
  • business letters & correspondence


  • Editing and Proofreading


  • Social Media Content (Facebook, Twitter, LinkedIn, etc.)


  • Blog Posts
  • writing & copy-editing
  • research


  • PowerPoint Presentations


  • Internet Research


  • Media Monitoring


Use our Communications Concierge Service as you need it!


This is the easy, convenient way to ensure you have access to a wordsmith or communications specialists when you need them.


With Chris, you’re hiring an experienced communications aide, a can-do scribe and idea guy to be by your side. A Virtual Assistant will make you sound and look good!  Our service will relieve you of stressful frustration and anxiety over those looming deadlines. Your Virtual Assistant will save you time – and provide that extra to get the results you need.


Connect with us to learn more.


Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.



We believe the power of words is a magnificent thing

CG&A_LOGO[1]At CG&A COMM, Content is (Still) King

The power of words is a magnificent thing. Out of profound respect of language, the wordsmiths at CG&A COMMUNICATIONS ply their copy-writing skills to craft content that makes an impression and moves people.

In a press interview from a few years ago, company president (and By George Journal editor) Chris George was quoted to explain a strategic approach to writing and content development. “With the explosion of social media in our business and personal space, the PR adage of ‘Content is King’ is increasingly significant for all of us. Anyone with something to say and wanting to be heard must confront the hurricane of images and words that are continuously blasted at us. To get noticed over this maelstrom, you need quality content that is engaging and persuasive.”

“While it’s a fact that it’s never been easier to express yourself, it’s never been harder to be heard, understood, and appreciated,” George observed.

The attention to detail and to crafting core messages has always set CG&A COMMUNICATIONS writing services and advocacy work apart from other PR/GR services. The difference? The scribes within the CG&A network are wordsmiths and advocates first and foremost: from traditional writing of press releases and speeches, brochure copy and documents; to developing social media content with digital press releases and copy for blogs, Facebook and Twitter pages.

CG&A writing has been described as “persuasive”, “engaging”, and “informative.” The company’s services have been described as “reliable”, “empowering”, and “a God-send.”

George says, “One of our favourite quotes is a Ralph Waldo Emerson observation, “To be understood is a luxury.” We suggest organizations connect with our braintrust and let us provide them with that luxury.”

CG&A is providing “the write stuff” with its Communications Concierge Service (a Virtual Assistant who is your personal go-to scribe) and its Communications Tune-up offering.


Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.


What makes for an exceptional writer?


Recently I was asked about the skill set required for writing and what makes for an exceptional writer. In the engrossing discussion that ensued a distinction was made between “writers” and “wordsmiths.”  For the purposes of dissecting this subject matter, the distinction could best be characterized as the line between writing for oneself as a personal pursuit and reflection and wordsmithing for/with someone else for a pay cheque.


Here are the key questions and answers from that exchange….


Q: What are the primary skills needed to be an excellent writer?

A:  To be an excellent writer, one needs:

  • a healthy mix of creativity and perceptiveness to capture and record the truths of our world in words
  • a masterful command of words:  possessing a good vocabulary and the sense to use the right word for the right reasons
  • the perseverance to revise and rewrite works until they are as they should be


Q:  What are the skills needed to be an excellent wordsmith (def’n: one who creates or re-drafts materials for commercial purposes)?

A: To be an excellent wordsmith, one needs:

  • a superior ability to frame ideas and issues in powerful and precise words
  • the nerve of a hard-nosed editor, who will focus on the appropriate style, proper grammar, use of language and words, and the necessary word counts
  • to be part- collaborator, part-facilitator to work with others and accommodate, reason and synthesize all input – and still produce a meaningful, effective piece


As both writers and wordsmiths at our firm, we find this type of discussion most intriguing for it cuts to the very core of what we do. It is also the essence of what is describes in our tag line, when we say we are “providing the write stuff.”



Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.



Ever wonder what we do?


Ever wonder what we do? How we help our clients? What is it that we do all day at CG&A COMMUNICATIONS?

Much of our day we’ll spend staring into a screen, with fingers effortlessly tapping the keyboard in the pursuit of the next perfect sentence or provocative image. It’s a day of creativity and an attention to details. Our goal is always to develop effective, evocative communications that achieve the desired results.

Whether you are mounting a PR campaign for your organization, need to win over a particular audience with your idea, or wish to leave a great impression at your up-coming meeting, your success will depend directly on the clarity of your thought and the persuasiveness of your presentation.

Providing clarity and effective advocacy is precisely the invaluable support CG&A COMMUNICATIONS can provide. To use a Canadian analogy: we’ll pack killer snowballs so you can toss ‘em.

We provide the communications support required to be successful in advancing your cause. We have a disciplined approach to our PR and issue management initiatives that has come with decades worth of public and government relations experience. At the core of everything we do is quality writing, copy-editing and content development.

Some communications consultants will shroud their work in a mystic creative process. As results-oriented communicators, we prefer to talk about our systematic approach to meeting defined objectives. Our discipline in achieving results is a stepped process:

  • Set clear objectives and plan of approach
  • Craft persuasive arguments and well developed materials
  • Plan a systematic implementation – eye to detail and info gathering
  • Execute consistent follow-through and persistent follow-up
  • Review and analyze results to develop next steps

To describe our approach in another way, you might say we’re part-chief-investigator-part-dream-weaver. I personally like to think of myself as an “amiable gadfly and seeker-of-all-things-that-can-make-a-good-story.” However, that title would likely raise more questions than it answers around a boardroom table… so, I will stick with the rather conservative albeit clumsy: PR/GR advocate, writer, copy-editor & content developer.

To read more background on myself and the company, here are a few interesting links:

About Chris George


About our services

Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

2016 By George editorial mission

Through the years By George Journal has offered ideas and background on effective PR and GR tactics as well as the craft of writing. This body of work is an extension of our company’s forte – delivering reliable, strategic advocacy advice and exceptional writing services.

And to add some levity to the Journal we pepper each month with remarkable quotes and humourous pieces for use in our readers’ workplace and social settings.

Each year, we take up an issue to feature in this space – last year it was federal politics and the election campaign, and in years prior we have featured everything from “the cost of big government” to “what is the essence of quality writing?”

cyborgs_pics_01For 2016, the By George Journal has set as its editorial mission an exploration of the changing dynamics of effective communications for organizations and groups who wish to have their issues heard. How do you best convey something relevant and memorable in our daily maelstrom of media images and information? Consider:

  • For decision-makers, our world is spinning much faster with the accelerated flow of information 24/7.
  • Social media is evolving and content developers and IT managers are taking the place of wordsmiths and researchers.
  • The interplay between making a favourable first impression and making your case has become a key focus for everything communicated.

All of these discussions are up for inspection through this year. We hope our readers may gain insight into what it means to communicate effectively in our super-charged, wired world. (Given our bent for words and wordsmithing, you might expect to hear a lament or two through the year.)

By George will be carrying this discussion to our Twitter and Facebook feeds as well, so we hope followers will consider joining the dialogue.

All the best through 2016! We wish you a prosperous year!

CG&A now in its 23rd year

CG&A_LOGO[1]Just where has the time gone? This month, Chris George and his network of associates at CG&A COMMUNICATIONS enter their 23rd year!

Over the last two decades, there has been a number of significant successes; and here are a few:

  • counseling provincial ministers of education for more than a decade and achieving the inclusion of significant education amendments in the passage of new copyright law
  • advocated for the passage of important federal impaired driving laws and various pieces of provincial legislation through 14 years of providing public policy and government relations counsel to MADD Canada
  • provided counsel and support to Board members of the Ottawa Transition Board, which managed the amalgamation of 12 municipalities into the new City of Ottawa
  • provided public/media relations (incl. on-line) services for MADD Canada, Commissionaires Ottawa, Hydro Ottawa, and West Lincoln Memorial Hospital
  • positioned newly privatized Ottawa International Airport in business community, and branded the airport’s opening and new U.S. pre-clearance facility
  • advocated for passage of Sabrina’s Law in Ontario, the first legislation in North America to address school anaphylaxis protocols
  • worked with MPs for passage of a unanimous House of Commons motion to raise awareness for anaphylaxis in the federal government

On the 20th anniversary milestone, CG&A COMM compiled an interesting set of facts about the enterprise and its accomplishments. There is a whole bunch to remember!


1001 Quotes on Politics

1001-205x300We have published a wonderful resource for all those politicos mastering the game of politics as well as those armchair critics who are avid fans of the sport.


1001 Quotes on Politics, Elections, Democracy and Government


Here is an introductory blurb from the book:

     This tome of quotes on power, politicians, elections and government is born of my love for politics. The more than 50 pages contained within are the very best “bons mots” on our world of politics – past and present.
      This collection has many Canadian musings including scores of quotes from Prime Ministers Sir John A. Macdonald and John George Diefenbaker.
      You will find the “Political Mastermind” Niccolo Machiavelli, ancient Greek and Roman philosophers, many great American influencers, and insightful thoughts from Presidents Thomas Jefferson and Abraham Lincoln.
Included within are the great legends of the 20th century: Sir Winston Churchill, Margaret Thatcher, and Ronald Reagan.
      There is also a generous amount of humour injected with the delightful wit of Will Rogers and H.L. Mencken.
      Through the past two years, I have personally selected these 1001 quotes. I trust you will enjoy the brilliance of thought as much as I have assembling what I believe are the very best thoughts mused on all that involves and impacts politics.

1001 Quotes on Politics is available (with a PayPal payment) via the By George E-Bookshelf.

Guffaws about politics and campaigning

IMG_6958-2-250x300Here is By George’s contribution to the fine art of political humour – written for flacks, hacks and politicos – as well as for the many who sit in front of their TVs or cohorting in coffee shops, absorbed and totally amused by our politicians’ attempts to get our vote.


Keep ‘em Laughing is a collection of funny guffaws, “shaggy-dog” stories and sideways jokes by politicians about politics and the many games that are played in this profession. Politicians are always looking for a few laughs to break the ice on their never ending rubber-chicken circuit and this e-book has some of their absolute best classic lines.


Keep ‘em Laughing will put a smile on your face, one page after another. For politicos, this is a great resource that you can pull from throughout this year-long-run-up to the 2015 federal election.


Order your e-copy of Keep ‘em Laughing from the By George E-Bookshelf.

Summertime By George E-newsletters


For your reading interest in these last weeks of the summer, we bring you the back issues of our summertime By George e-newsletters. If you might have missed one of these e-mails, here is a chance to skim through the newsletters and click through the links – many of them connecting you to the highlights of our election campaign commentary.

These back issues are great diversions…


Enjoy these last dog days of summer!
August 20th

Summer Heat or Election Fever?
July 30th

Bring on the summer!
June 18th

Capturing the sidebar comments and humour of Ottawa
May 22nd



Bring on the summer – By George

summer_cdnToday, By George Journal delivered its latest e-newsletter and if you missed it, here is a direct link:

Bring on the summer – By George

If you did not receive the newsletter in your e-mailbox, it is likely because you are not on our mailing list. Connect with us and we will make sure you don’t miss future missives. (Click on the newsletter’s mailing list button in the right hand column to sign up.)

Enjoy the read!

The By George Treasury e-books

Our By George scribes have a treasure trove of material – available in two e-books.


By-George-Treasury_95-08-1-231x300The By George Treasury is a resourceful and fun compilation that has been selected from the more than one thousand articles from more than a decade of our writings. We have looked back to gather lists of some of the most remarkable quotations, classic wordplay, puns and quizzes, editorials, the best of the humour over the years, and the 15-most popular feature articles to have appeared in the publication. From the initial editorial found in the very first edition, through to the slew of jokes in the summertime 2008 issue, we have picked the crème de la crème.


By George Treasury IIThe By George Treasury ~ Book II spans five years of By George Journal postings from 2009 through 2013. This book offers a potpourri of information on effective communication to help at your workplace and with your social affairs. And so, page after page, you will find useful and interesting materials you will want to share at work or with your friends.


The front piece of the second treasury states the edition “marks another milestone for us as active advocates and wordsmiths of an independent PR firm. After returning to the Ottawa area from more than a decade in Niagara, we realize we’re basking in the dawn of a new chapter of our lives. So, at this time, it seems fitting to produce another treasury volume of our journal entries which will allow us to turn over new journal pages – both literally and figuratively.”


Pick up your copies of these e-books from Our E-bookshelf.





Our Twitter and Facebook daily missives

The By George Journal delivers daily missives both on Twitter and Facebook. Our tweets and posts are forwarded to inspire and motivate our followers. They are positive urgings to remain determined and focus on your day’s objectives and to be aware of those things that make you complete and give you purpose.

Consider joining us on Facebook or follow our daily tweets. Herein we provide you an example of our most recent 25 favourite tweets and a selection of 5 FB posts from this past month.


  1. “Our chief want is someone who will inspire us to be what we know we could be.” – Ralph Waldo Emerson
  2. “Go as far as you can see; when you get there, you’ll be able to see farther.” – J. P. Morgan
  3. “You cannot dream yourself into a character: you must hammer and forge yourself into one.” – Henry D. Thoreau
  4. “It is our choices that show what we truly are, far more than our abilities.” – J.K Rowling
  5. “Always do more than is required of you.” – George S. Patton
  6. “Courage is being scared to death – but saddling up anyway.” – John Wayne
  7. “Discipline is the foundation upon which all success is built. Lack of discipline inevitably leads to failure.” – Jim Rohn
  8. “Consistency is the last refuge of the unimaginative.” – Oscar Wilde
  9. “Perseverance is not a long race; it is many short races one after the other.” – Walter Elliot
  10. “Treat a man as he is & he will remain as he is. Treat a man as he can & should be & he will become as he can & should be.” – Goethe
  11. “Nothing strengthens the judgment and quickens the conscience like individual responsibility.”- Elizabeth Cady Stanton
  12. “Learn how to be happy with what you have while you pursue all that you want.” Jim Rohn
  13. “Your only obligation in any lifetime is to be true to yourself.” – Richard Bach
  14. “The privilege of a lifetime is being who you are.” – Joseph Campbell
  15. “The quieter you become, the more you can hear.” – Ram Dass
  16. “The art of living is more like wrestling than dancing.” – Marcus Aurelius
  17. “There is no end. There is no beginning. There is only the infinite passion of life.” Federico Fellini
  18. To avoid criticism say nothing, do nothing, be nothing. – Aristotle
  19. “Don’t tell people how to do things, tell them what do and let them surprise you with their results.” – George S. Patton
  20. “Get your facts first, and then you can distort them as much as you please.” – Mark Twain
  21. “We either make ourselves miserable, or we make ourselves happy. The amount of work is the same.” – Carlos Castaneda
  22. Most of us are just about as happy as we make up our minds to be. – Abraham Lincoln
  23. What is most important is to find peace and share it with others. – Thich Nhat Hanh
  24. “At the end of every hard day, people find some reason to believe.” – Bruce Springsteen
  25. “You can’t live a perfect day without doing something for someone who will never be able to repay you.”- John Wooden

Here are a sampling of our Facebook posts.






Follow By George Journal on Twitter and on Facebook.



A social media manager can make a difference

Investment in social media is a necessity – not a luxury any longer. Businesses and interest groups today must integrate their social media efforts with an effective content strategy. Businesses must use their social media in terms of lead generation, referral traffic, and increasing their bottom line in sales. Organizations and interest groups must use their social media to raise awareness to their priorities and to profile and position ideas.

The benefits of an active social media outreach are many:

  • branding – both reputation management and positioning
  • raising awareness of brand(s) and issues
  • word-of-mouth advertising / promotion
  • increasing loyalty and trust with active engagement
  • improving audience reach and influence

To maximize on-line success, it might prove useful for businesses and organizations to employ someone to manage social media activities. Success with social media is all about good, engaging content. (Given this imperative for quality content, it may be startling to know that only 9% of American US companies employ a full-time blogger – even though 62% of marketers blog or plan to blog in 2013.)

A social media manager can make a difference in a number of tangible ways. A skilled communicator can be expected to:

  • craft and ensure your business will communicate in a unified voice — A social media manager meets with different stakeholders within and outside your company to create an effective social media message. The manager will ensure your message is consistent over your various social media platforms.
  • develop and track campaigns — A social media manager can create and deploy promotional campaigns – and be responsible to adjust your efforts depending on what works and what doesn’t.
  • manage your online dialogue — A social media manager can orchestrate your on-line activities; listening and responding to your customers and on-line audience. Managers can also be responsible to reach out to news outlets and bloggers who can help your business grow.
  • save time — Effective on-line activity and proper business strategy execution takes time. Having people contribute to a social media process without defined responsibilities and goals won’t help your marketing efforts. A dedicated social media management can ensure your on-line activity is done right.

Surf through the By George Journal articles tagged “social media” for an idea of how this activity might enhance your communications efforts.

As a last thought, consider that social media managers should not only execute social media activities, but they must also understand all facets of your business or organization. They should know what is integral to your success; the objectives and trends that are critical; and, how to best interact with your customers and targeted audiences. Think of social media managers as your ambassadors as they are often the first impression one has of your business or organization. They are more than Internet whizzes – social media managers are your front line communicators and issue managers.


By George, join our dialogue!



  Do what you love. Know your own bone;

  gnaw at it, bury it, unearth it, and

  gnaw it still. – Henry David Thoreau


Our By George editorial mission is to share provocative thoughts on the pages of this journal, on our Facebook page, and with tweets of quotes and quirky political observations. We connect daily to project inspirational thought, motivation – and fun into our readers’ days.  Visit the pages of this By George Journal regularly and connect with us on Twitter and Facebook.


@ByGeorgeJournal via Twitter  

 Chris George’s Facebook page


Provoking Thought. Providing Thoughtfulness.



The Mayor’s swearing-in ceremony

It was a crowded, excited audience at Mississippi Mills Council Chambers last evening as the new Mayor and Council were being sworn into Office. What a great evening when good friend Shaun McLaughlin was presented the Chain of Office. Here are a few photos and links related to the evening.

almonte_1412022 (2)


almonte_141202 (2)

News links: Millstone’s photos , InsideOttawaValley article (ed. – more media to be added as it is published) 

This ceremonial evening capped off a mayoralty campaign that was a classic fight between a well-known incumbent and a feisty challenger, the town’s establishment and a grassroots’ appeal, old school / ol’ boys versus new business visions of our community. Shaun proved victorious with a plurality of 61 votes from more than 5,300 cast. Clearly, the priority for Mayor Shaun McLaughlin will be to bridge these divides in our community and help facilitate more community involvement in developing the Town we all want to work, play and raise a family in. Here are some links related to Shaun and his 2014 mayoralty campaign.

Introducing Mayor Shaun McLaughlin

Reflections of a small town Mayor (Shaun’s blog)

A confession about campaign management



By George Treasury II – a potpourri

By George Treasury II


As part of our 20th anniversary celebration, earlier this year released our second compilation – the By George Treasury ~ Book II – which spans five years of By George Journal postings from 2009 through 2013.

The book offers a potpourri of information on effective communication to help at your workplace and with your social affairs. And so, page after page, you will find useful and interesting materials you will want to share at work or with your friends.

The front piece states that the treasury edition “marks another milestone for us as active advocates and wordsmiths of an independent PR firm. After returning to the Ottawa area from more than a decade in Niagara, we realize we’re basking in the dawn of a new chapter of our lives. So, at this time, it seems fitting to produce another treasury volume of our journal entries which will allow us to turn over new journal pages – both literally and figuratively.”

Pick up your copy of this e-book for only $5.00 from the By George Journal’s e-bookshelf.


Celebrating 20 Years!


As 2014 winds down, we’re once again speaking about the 20-year milestone we passed this year. 1994-2014 – what a ride!

For those who may not know about CG&A COMMUNICATIONS, here are 10 facts on our company’s history.

  1. In the 20 years, there has been more than 30 consultants work within our “CG&A network” (as many as 14 at one time in our history). Today, there are 4 individuals in the network who have been associated with us for more than 15 years.
  2. Though we started the business in Ottawa and much of our work focuses on Parliament Hill and the federal government, our company’s main office was located in the Niagara Region for just under 11 years (we operated in various Ottawa locations for the other 9+ years).
  3. We have played an integral role in the passage of important legislation: federal and provincial impaired driving laws; education amendments in Canada’s copyright law; and a new Ontario law that is the first North American legislation to address school anaphylaxis protocols.
  4. We have counseled CEO and Boards of a total of 5 hospitals and 6 health organizations, and worked with both the Health Minister and Deputy Minister in Ontario.
  5. We served the National President, National Board and CEO of MADD Canada on many different levels for a total of 14 years. We managed MADD’s government relations and advocacy efforts, executed its media relations, and advised on public policy matters.
  6. For more than a decade we have been counseling provincial ministers of education and senior policy officials, who have been successful in achieving significant education amendments in the recently passed federal copyright law.
  7. We provided strategic counsel and public relations support to Board members of the Ottawa Transition Board, the body that managed the amalgamation of 12 municipalities into the new City of Ottawa in 2001.
  8. For three years, we were the public relations company of record for the Ottawa International Airport, branding and positioning the newly privatized business entity (ed. – you may say in getting this contract our business took off).
  9. We provided media relations and webmaster services for a wide range of clients from MADD Canada to Commissionaires Ottawa, from Ottawa International Airport to Ottawa Transition Board; and advised dozens of other clients from hydro, telephone, hospitals, financial advisors, etc.
  10. Over the years, we have written and distributed By George, an entertaining and informative newsletter. Currently, Chris George edits the opus as an on-line journal: www.bygeorgejournal.ca.


A confession about campaign management

ShaunForMayor.ca signThis past Spring a friend of 20 years approach me to manage his mayoralty bid in the community our Family had just chosen as home. For a good part of 15 years, I have steered clear of a managerial role in a political campaign; but this time there seemed to be every good reason to get involved. I said “yes” on that May afternoon to Shaun McLaughlin and I am very glad I have become re-engaged in the business of political campaigning.

There were two important points that piqued my interest in the campaign for the helm of our Town. First, the residents of Almonte are seized in a dispute over a local developer’s attempt to enlarge his power generation plant; a project that will forever alter the landscape of the quaint, touristy heart of the downtown. What is at stake is the growing business communities that feature the arts, culture and heritage of this traditional, Lanark small town. The new power plant will change the view along the river (and likely erect danger signs and tow ropes), restrict access to fishers, boaters and swimmers, possibly cancel out the use of the old railway bridge for a multi-use pathway, and, most important, contribute to lasting ecological damage to the river lands. This construction project was blessed by the current “let’s-develop-at-any-cost” Mayor, who tried to hoodwink the community to believing the development was a fait accompli and maintains that it is a good thing without providing any evidence of how its benefits to the Town. This development is a major concern for many folk who have been belittled and outright dismissed by the Mayor. So, for us, it is high time to dismiss this Mayor.

The second reason I jumped into the fray of local politics is the chance to help a friend, Shaun McLaughlin. Shaun is a quality candidate and someone who can be trusted not to allow such a development project to run amuck of the desires and vision of Almonte residents. Shaun is currently a Town Councillor and has proven to be a thoughtful, conscientious representative. He has the ability to lead through building consensus and is intent on opening up Town Hall to give more people the opportunity to shape the Town we live in. I like Shaun’s collaborative approach and his skill at reaching working solutions. I could not think of a better mix of talents I would like to have as the Mayor of our community.

For me, personally, it’s time to get back involved in political campaign organization and management. I have always believed our democracy works directly because of the participation of its citizens. Since I was a teen, I have been involved in elections and for years I worked within the political system. Through the years, I have been in positions of responsibility in more than three dozen campaigns, in the managerial role in elections at every level of government. Though campaign mechanics have changed dramatically in the last 25 years, the core job of connecting with people and properly communicating campaign theme and messages to the electorate has remained unchanged. I have always enjoyed working alongside engaging and committed individuals – the large majority of people who volunteer for political campaigns do so sharing a common desire to make our community a better place to live.

I am very happy to have scratched my political itch and become reengaged in the political process by doing something I really do love – managing a campaign. It will be particularly pleasing to impact change at our local level, save our river and quaint Town, and the possibilities and dreams of our community.

Visit ShaunForMayor.ca to learn more about Shaun and the mayoralty campaign.

– Chris George

By George Treasury ~ Book II

By George Treasury IIToday we are releasing our latest treasure album. By George Treasury ~ Book II picks up where the first treasury collection ends. Released as an e-book, this compilation spans five years of By George Journal postings – 2009 through 2013.

The book offers a potpourri of information on effective communication to help at your workplace and with your social affairs. And so, page after page, you will find useful and interesting materials you will want to share at work or with your friends.

In the frontpiece of the book, I state the treasury edition “marks another milestone for us as active advocates and wordsmiths of an independent PR firm. After returning to the Ottawa area from more than a decade in Niagara, we realize we’re basking in the dawn of a new chapter of our lives. So, at this time, it seems fitting to produce another treasury volume of our journal entries which will allow us to turn over new journal pages – both literally and figuratively.”

Pick up your copy of this e-book for only $5.00 from our e-bookshelf.

By George Journal E-bookshelf


10 rules for crisis management

We are often asked advice about our rules of communications during a crisis. It is best if organizations think about crises before they hit. Be assured, a little bit of preparation will pay off ten-fold.  So, here’re 10 rules CG&A COMMUNICATIONS promotes to assist with crisis management:

  1. Write it down! Before a crisis occurs, draw up and distribute a comprehensive crisis communications plan. Always have a plan on paper.
  2. Know who will speak. Designate a small list of possible spokespersons and ensure they have training to give media interviews. The objective in responding during a crisis is to have a single voice, not a chorus.
  3. Organize yourself. Establish internal communications lines to ensure fast, accurate information when a crisis does occur. Prepare a list of inside and outside people to inform of a crisis. And, ensure all employees know where to direct media inquiries.
  4. Make good first impression. When the issue breaks, there must be an immediate meeting with senior management to determine the stance to take with the public. You have two critical hours to effectively respond. Your challenge is to define the issue accurately, deploy constantly changing tactics, and anticipate reactions.
  5. Prepare for media. Spend time briefing designated spokesperson(s) and ensure message lines are tight and clear.
  6. Be pro-active. Get out in front of the issue/event and make a public statement. No comment is no response and silence is anything but golden.
  7. Keep everyone in-the-know. Remember to keep your own house informed. Distribute statement to staff and other key people.
  8. Keep the channel(s) to media open. The media must know who the spokespersons are. An inquiry number should be made available to send and receive messages. In a crisis, it is essential that you are honest, accessible, and forthcoming.
  9. Always stay ahead of the issue. If the crisis is on-going, release periodic statements or hold periodic media briefings/news conferences.
  10. Never follow a list of ten golden rules. Each crisis is unique and requires special tactics to ensure the issues are dealt with effectively. Do not limit your options in answering to your crisis. A creative, pro-active plan is your best offense. 


(ed. – This is a repost from a popular By George Journal article from a few years ago.)