Twitter Facts

twitter-logo-618-340x300Readers of By George Journal will know we are on Twitter – @ByGeorgeJournal – and we tweet a regular stream of quotes, communications insights and remarkable retweets.

 

Here are some facts about Twitter that may surprise you…

 

  • Today, Twitter has 313 Million monthly active users
  • 500 Million visit Twitter monthly but do not log in
  • 82% of Twitter users are mobile
  • The average Twitter account has 208 followers – and is a woman with an iPhone
  • 29,2% of US social media users are Twitter users. That makes for 66 million Twitter users in the United States.
  • 83% of world’s leaders are on Twitter
  • 63% of Twitter users find Twitter a relevant source for news
  • 500 Mio tweets are sent very day.  That is an insane 6000 tweets every second.
  • Tweets with images get more reactions. Images can increase click-throughs by 18%, result in 89% more likes, and get you 150% more retweets.
  • Hashtags were introduced in 2007. Today, tweets with hashtags twice as much engagement than tweets without hashtags.
  • One or two hashtags are optimum, while more than two hashtags can result in a drop in engagement.
  • BTW – The most tweeted hashtag is #FF (Follow Friday).
  • The Twitter account with the most followers is Katy Perry with over 93.3 Million followers, followed by Justin Bieber (88.7 Million), Taylor Swift (81.1 Million), and Barack Obama (77.8 Million).
  • 82% of Twitter users watch Video on Twitter.  90% of video views on Twitter happen on a mobile device.
  • The top five markets for Twitter are US, Japan, Indonesia, UK and Brazil.  Together these five countries produce 50% of all tweets. However, this is an international tool as Twitter supports over 40 languages
  • Two-thirds (65.8%) of US companies use Twitter for marketing purposes. And 92% of brands tweet more than once a day.
  • 60% of people expect brands to answer a query in a tweet within an hour
  • 76% are likely to recommend a brand if they experience friendly service on Twitter
  • Twitter was created in 2006 and the first tweet was sent by Jack Dorsey on March 21.
  • Twitter has 3860 employees (worldwide) with 40% of these employees working in a technical role.
  • In Q2 2016 Twitter made $602 million in revenues

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

Have your say on Canadiana

canuck_30This month By George is in search of the greatest Canadiana symbol.  We have been presiding over head-to-head choices of 64 different symbols of national pride and, currently, we have narrowed the field to “the sweet 16” of Canada.  On our By George Facebook page, we invite our followers to comment on the selections. Certainly, we have had some lively debate; for example, when the Calgary Stampede was selected over the Bluenose. (Should there be a compelling argument or overwhelming outcry about the choice of one of the symbols, or the other, By George will reserve the right to reverse the decision and go with our readership’s favourite.)

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Our objective is to identify the single-most important symbol of national pride, the most beloved symbol of Canadiana.

Click in here to have your say: By George Journal on Facebook

Our recent newsletter featured “the sweet 16” and you can read the newsletter here.

canuck_43   canuck_29   canuck_20   canuck_03

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Read the E-mail Charter

Computer Monitors Shaking HandsEveryone should read (and share) the E-mail Charter.

 

Here are the 10 rules – and click on the link below to take you to a very thoughtful explanation of each of the points.

 

  1. Respect Recipients’ Time
  2. Short or Slow is not Rude
  3. Celebrate Clarity
  4. Quash Open-Ended Questions
  5. Slash Surplus cc’s
  6. Tighten the Thread
  7. Attack Attachments
  8. Give these Gifts:  EOM  NNTR
  9. Cut Contentless Responses
  10. Disconnect!

 

Click here to read the E-mail Charter in its entirety.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

Skills required for a SM Go-to Guy

Like all PR activities, your social media plan will only be as good as those you have to execute it. What skills and experience should you be looking for in your SM go-to guy?  Here are four core digital skills as a base requirement:

  1. Talent to create content that delivers the impact required on the various platforms used in your activity. (This is more than persuasive text-based content and includes design, visual imagery and audio-visual materials as means of influencing people. )
  2. Ability in growing and engaging a community of followers with two-way conservations that provide valuable input and feedback.
  3. Understanding of basic online analytical tools for monitoring Twitter, Facebook, the blogosphere etc. – AND – ability to interpret data to measure effectiveness of the activity’s reach and impact.
  4. Understanding of search engines and the ability to optimize text, images and video so your followers will be able to find them with ease.

Like all PR activities, it comes down to developing great content and knowing how to use it.  If you want to have a great SM initiative, you need skilled SM communicators.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

A pearl of wisdom (shared on BGJ’s FB)

Here is a wonderful piece shared on the By George Journal Facebook page.

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Not receiving By George in your Facebook news feed? Visit our pageand “like” it!  You will receive these types of memes and a variety of inspirational and motivational content that you can share with others on Facebook and beyond.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.