Tag Archives: social media

Current #s re Social Media

computer-keyboard-keys-1266292-lNumbers

The on-line world represents a total of 2.4 billion Netizens. Every minute of every day:

  • e-mail users send 204,000,000 messages
  • Google receives 4,000,000 search inquiries
  • Facebook users share 2,460,000 pieces of content
  • Twitter users tweet 277,000 times
  • Instagram users post 216,000 new photos
  • YouTube users upload 72 hours of new video
  • Amazon makes $83,000 in on-line sales
  • Apple users download 48,000 apps
  • Whatsapp users share 347,222 photos
  • Pinterest users pin 3,472 images

Times

The best time to join on-line conversations:

  • Facebook – betwn 1 – 4 p.m.
  • Twitter – btwn 1 – 3 p.m.
  • Google + – btwn 9 – 11 a.m.
  • LinkedIn – btwn 7 – 9 a.m. & 5 – 6 p.m.
  • Blogging – around 11 a.m.
  • Pinterest – btwn 2 – 4 p.m. & 8 p.m. – 1 a.m.
  • YouTube – btwn 1 – 3 p.m.
  • Tumblr – around 10 p.m.

Trends

In early 2014, the prevalent social media trends include:

  • Uploading photos to Facebook – at least 350,ooo,ooo photos are uploaded every day
  • Visual graphics on a rise – about 70% increase in infographics from this time last year
  • Increase in senior citizens on Internet and increase use of all social media tools – 53% of seniors are now on-line and those above 50 spend about 4 hours a day on the Internet; 1 in 3 use social media and 1 in 5 are on Twitter
  • Further increase in social media marketing spending – up 57% in 2013 and up 23% in early 2014

 

PR activity vs. Content Marketing

There is an interesting study cited in the Huffington Post on public relations vs. content marketing approach to business development and customer relations. The study found “brands that actively engage in media outreach will likely see a greater consumer impact at all stages of the purchase process than brands that primarily rely on content marketing.”

“On average, earned media lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews.”

Other important findings from the research indicate that the credibility and unbiased nature of the content was critical for consumers:

  • 85 percent of consumers regularly or occasionally seek out trusted expert content — credible, third-party articles and reviews — when considering a purchase
  • 69 percent of consumers like to read product reviews written by trusted experts before making a purchase
  • 67 percent of consumers agree that an endorsement from an unbiased expert makes them more likely to consider purchasing

Based on the findings of the study, the brand management company inPowered recommends brands take a blended approach in their content strategy. inPowered recommends:

  • Build trust, cut through the noise: Begin with trusted content from credible, third-party experts to establish a foundation of trust with the consumer
  • Share your story: Once trust is established, use branded content to further connect and engage
  • Continually reinforce and stay above noise: Maintain your efforts by encouraging customers to generate user reviews, and continuously use more trusted content

(ed. – This article is found in the Huff Post Business Section: “Content Marketing Is 88 Percent Less Effective Than Public Relations.” The full article can be read here: http://share.inpwrd.com/8F0K )

Great quotes to inspire and motivate

Twitter-LogoJoin our By George conversation on Twitter and receive daily tweets to inspire and motivate you – like these 25 favourite quotes from the past few weeks. Follow us @ByGeorgeJournal.

  • I love the man that can smile in trouble, that can gather strength from distress, & grow brave by reflection.- Thomas Paine
  • Happiness depends more on the inward disposition of mind than on outward circumstances. – Benjamin Franklin
  • If you love life, don’t waste time. Time is what life is made up of. – Bruce Lee
  • Motivation is what gets you started. Habit is what keeps you going. – Jim Rohn
  • There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment. – Norman Vincent Peale
  • Either write something worth reading or do something worth writing about. – Benjamin Franklin
  • Show class, have pride, and display character. If you do, winning takes care of itself. – Paul Bryant
  • Success is nothing more than a few simple disciplines, practiced every day. – Jim Rohn
  • All animals, except man, know that the principal business of life is to enjoy it. – Samuel Butler
  • The happiness of your life depends upon the quality of your thoughts. – Marcus Aurelius
  • If a man does his best, what else is there? -George Patton
  • Don’t be afraid to take a big step if one is indicated. You can’t cross a chasm in 2 small jumps. – David Lloyd George
  • We are terrorized and flattened by trivialities, we are eaten up by nothing. – Bukowski
  • Be happy in the moment, that’s enough. Each moment is all we need, not more. – Mother Teresa
  • We are happy in proportion to the things we can do without. – Henry David Thoreau
  • If you know the why, you can live any how. – Friedrich Nietzsche
  • The highest reward for a man’s toil is not what he gets for it, but what he becomes by it. – John Ruskin
  • The secret of success in life is for a man to be ready for his opportunity when it comes. – Benjamin Disraeli
  • If it doesn’t challenge you, it doesn’t change you. – Fred DeVito
  • To succeed is to accept the world as it is and rise above it. – Michael Korda
  • A goal is not always meant to be reached. It often serves simply as something to aim at. – Bruce Lee
  • Character may be manifested in the great moments, but it is made in the small ones. – Phillips Brooks
  • If you are lucky enough to find a way of life you love, you have to find the courage to live it. – John Irving
  • Any idiot can face a crisis – it’s day to day living that wears you out. – Anton Chekhov
  • Wherever you are – be all there. – Jim Elliot

Follow @ByGeorgeJournal for more inspirational and motivational musings.

Sideway Glances of #RobFord

Admittedly, we too got caught up in the 30-minute-Twitter-frenzy following Toronto Mayor Rob Ford’s press conference late afternoon yesterday. Here are 10 of the more colourful tweets from the @ByGeorgeJournal feed.

  • @splomgirl – I felt like my eyes were going to roll out of my head while scrolling through my twitterfeed of Rob Ford’s transcript.
  • @brycebaril – I can’t help but hear Meatloaf when I hear Rob Ford’s speech. “I would do anything for Toronto, but I won’t step down…”
  • @acarvin – This whole Rob Ford mess is like a Chris Farley SNL sketch that never, ever ends….  #TOpoli
  • @ByGeorgeJournal – Very funny. #LOL – RT @davidakin – “It’s a little unorthodox as re-election launches go.” #topoli
  • @slilleyman – Good news you guys! Via @VanityFair: Rob Ford’s Crack-Apology Football Tie Now Available on eBay
  • @ArwenLong – I can’t stop tweeting about #RobFord. But I’m not an addict. I can stop at any time. #TOpoli
  • @Naparstek – Toronto’s corrupt, corpulent, Cadillac-driving Rob Ford is the perfect embodiment of the demise the North American suburb.
  • @gmbutts – So congratulations, Rob Ford, for outdoing all previous Hogtown Mayors. You’ve made Toronto the centre of the universe. #TOpoli
  • @Irene680News – Not every day #CNN carries a presser from ##Toronto live, #RobFord has the world talking pic.twitter.com/lQbzDPPPWz
  • @ByGeorgeJournal – Agreed! #LOL – RT @RosieBarton “After today no one is allowed to say bombshell on the news ever again. ok?”

And we RT-ed a few serious questions…

  • @IvisonJ – Perennial questions for anyone in power: Where did your power come from? In whose interests do you exercise it? To whom are you accountable?
  • @rosalyndawn – Critical question for #cdnpoli types: How can we get voters -young voters esp- to take the political process seriously amid so much scandal?

Consider following @ByGeorgeJournal on Twitter

(ed. – Photo credit: Michelle Siu for the National Post)

Social Media Gaffaws

Here are a few one-liners, puns and jokes relating to social media to insert in your next presentation – or in your next conversation with a tech-fearing person.

 

You just might be addicted to Social Media if you have more facebook friends than in real life… or if

  • you tweet more than you talk
  • when you hear a joke you say “lol” instead of simply laughing
  • you can type eighty words a minute but talk thirty
  • refer to yourself as your blog name – “Yeah I’m byGeorgeJournal!”
  • You update your status to tell people what your having for dinner 

 

So, a man and wife were both in an Internet Business, but it was the husband who truly lived, ate and breathed computers. His wife finally realized how bad it gotten when one day she was scratching his back, and he said “No, not there. Scroll down a little.”

 

Beware: Puns!

  • When you post graffiti on my wall, it’s deFacebook.
  • Fishing can be very “Web 2.0” – especially when it’s done in reel time.
  • Some people can’t stand social media, but I say tweet his own.
  • Though tweeting is now allowed in church, you must be worried about being text-communicated.

 

And from PR Daily, here is Sam Fiorella’s 12 most ridiculous social media job titles (in no particular order):

1. Web Alchemist
2. Head of Interactions
3. Ant Colony Forman
4. Chief People Herder
5. Chatter Monkey
6. Community Data Guerrilla
7. Social Media Guru
8. Social Media Swami
9. Public Happy Maker
10. Social Media Evangelist
11. Social Media Rockstar
12. Social Media Missionary

 

(ed. – This is a repost, originally appearing in By George Journal in June 2011.)

Social media trends business should be aware of

In surfing through the latest trends and statistical information about on-line commercial activity, we have uncovered some interesting facts business people should review. In no particular order, here is the latest on social media trends that should give businesses reason to pause these days.

  • 63% of searchers are more likely to use a business with information on a social media site and almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
  • Social media networks and blogs now accounts for almost one-quarter (22.5 percent) of all time that Americans spend online
  • The average amount of time a person uses Facebook per month is 15 hours and 33 minutes (more than 30 minutes per day)! Business should have FB page! 91 percent of searchers say that they use Facebook to find local businesses online.
  • Facebook active usage is still very high as 50% of all the world’s internet users are active users. 62% of all Facebook account owners have been active in the last month (this compares to 51% for Twitter and 44% for Google+). Note: 189 million of Facebook’s users are ‘mobile only’
  • 70% of business-to-consumer marketers have acquired a customer through Facebook
  • LinkedIn is where b2b on-line networkers must be. Every second 2 new members join LinkedIn and 61% of social media users primarily use LinkedIn for professional networking.
  • LinkedIn accounts for nearly two thirds (64 percent) of all visits to corporate websites from social media sites.
  • 90% of American online specialty retailers use Pinterest (up from 81% in 2012). 84% of luxury brands have a presence on Pinterest
  • The fastest growing demographic on Twitter is the 55–64 year age bracket.  This demographic age group has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on Facebook, jumping 46% in the year.
  • YouTube reaches more U.S. adults aged 18–34 than any cable network

 

Our On-line Conversation

Weekly, By George shares dozens of motivational posts and provocative thoughts on the pages of this journal, on our Facebook page and with our regular tweets of quotes and helpful links. We are very pleased to be communicating with our circle through these means – and we welcome others to join in with the on-line conversation.

 

On Thursday this week, our e-newsletter was delivered (if you didn’t receive it, sign up for future issues.) The Latest features the wide variety of informative and entertaining posts that can be found in the By George Journal index of tags. Here’s a copy of the e-newsletter for those who missed it:  The Latest:  News of “Our Move” and our Journal.

 

Enter into the By George conversation on LinkedInFacebookTwitter – and we look forward to our exchange.

 

Provoking Thought. Providing Thoughtfulness.

25 Social Media Stats You Will Want To Know

Social media specialist Cara Pring always amazes her readers with the reams of statistical and factual information she digs up on the use of the Internet. By George highly recommends her blog:  “The Social Skinny.” So, here are lists of the most and least remarkable sm 2012 stats she has shared:

 

Top 15 Positive Social Media Statistics For 2012

  1. 91% of online adults use social media regularly
  2. 9/10 mobile searches lead to action (over half lead to purchase)
  3. There are more devices connected to the Internet than there are people on Earth
  4. 70% of adult social networkers shop online
  5. 54% of active social networkers follow a brand
  6. 61% of global internet users research products online
  7. 93% of US adult Internet users are on Facebook
  8. Watching video on computers has become as common as watching video on television among online consumers
  9. 67% of Twitter users (US) are more likely to buy from brands they follow
  10. Companies that blog have 55% more website visitors
  11. By 2016 more than half of the dollars spent in US retail will be influenced by the web
  12. 77% of B2C companies have acquired customers from Facebook
  13. Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers
  14. 83% of people who complained on Twitter loved the response from those companies that did make the effort
  15. 62% of marketers became more important to their marketing campaigns in the last 6 months

 

Top 10 Negative Social Media Statistics For 2012

  1. 25% of small to medium sized businesses have no strategy and only 28% measure their ROI of social media activity
  2. 83% of socially savvy consumers have walked away from a purchase in the past year after a negative customer service experience
  3. 80% of businesses use social media sites to monitor/extract information related to competitors
  4. 56% of customer tweets to companies are being ignored
  5. On average companies only respond to 30% of social media fans’ feedback
  6. 70% of brands ignore complaints on Twitter
  7. Auto-posting to Facebook decreases likes and comments by 70%
  8. 55% of companies ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond
  9. Only 26% of brands regularly included a call-to-action in their tweets
  10. Only 44% of customers are answered within the first 24 hours

 

These stats were original read in a Top Dog blog entry, where they reference and source Cara Pring’s original post.

iPhones, Blackberries and respecting others

Here’s a pet peeve… So, how annoyed are you when someone who is speaking with you stops in mid-sentence to look down at his/her Blackberry? Or, when in a middle of a meeting presentation, a phone will go off and a person jumps up and exits the room with “Hello – wait one minute while I get somewhere where I can talk.”  In our modern world of 24-7 communications there is no common courtesies anymore. It’s frustrating, annoying – and must change.

 

This is a By George post from a few years ago that makes some sense of this matter —

 

In an opinion column from the Wall Street Journal last week, Canadian Rachel Marsden hit the nail on the head lamenting about the lack of respect and obvious narcissistic behaviour of people today with their cell phones, iPhones and BlackBerries.  She opines:

        In the old days, cowboys would take their guns out of their holster in the saloon and place them on the table in polite company. Conversational breaks involving actual use of that accessory occurred exclusively in the event of a life-and-death situation. So if the person on the other end isn’t dying, and you aren’t a heart surgeon, then there is no reason for you to be on your BlackBerry or iPhone.

       To many people, it doesn’t matter much who calls or what they want. What matters is that the call reflects our existence back upon us. They wanted us, and that is an emergency. Because we won’t feel truly wanted again until the next email, text or call. Our wants. Our needs. Our relentless Twitter stream of banal ramblings…

 

And I really liked her conclusion:

       Too many people seem to be grasping for ways to connect with others while rarely actually connecting in a way that has true value or significance. What so many people end up with is something that looks like a connection from the outside as they text each other a million times a day, or sign notes with “much love.” Sadly, that’s the new standard of personal value in this technological era.

 

Click here to read the whole of the column, Technology and the New ‘Me’ Generation / Computers and cell phones have become the narcissist’s best friends.

 

(ed. – This is a repost of an article that first appeared in By George in January 2010. The original article is here.)  

 

 

Social Media Tidbits

Of Boomers and sm :

  • A new report by Nielsen in collaboration with BoomAgers shows that in five years, 50% of the U.S. population will be 50+. They spent close to 50% of all CPG dollars yet 5% of advertising is geared towards them. In the next five years, Boomers, born between 1946 and 1964, are set to control 70% of the disposable income in the U.S. 
  •  Boomers represent:  33% of all online users; 33% of all social media and Twitter users; 33% are heavy internet users; and 53% of Boomers are on Facebook.
  • According to this “Most Valuable Generation” report, Boomers are also prolific online shoppers. A third of them shop online and the 50+ segment spends approx. $7 billion when there.
  • SOURCE:  http://www.socialnetworkingwatch.com/all_social_networking_statistics/

Of teens and sm:  

  • 18% of teens would stop communicating altogether if their favorite social networks shut down. That’s according to a recent survey of American high school and college students by email marketing company AWeber.
  • According to the survey, 90% of teens are on Facebook, and an astounding 93% of teenagers use mobile phones -– the same amount that use email. 74% of teens are YouTube users, and 47% use Skype to keep up with others.
  • SOURCE:  http://mashable.com/2012/07/19/teens-stop-communicating/

Of our young, couch-potato nation :

  • A global couch potato survey reports Canadian youth urgently need to ditch their iPhones and run somewhere.  The Lancet says between 70 and 79 per cent of Canadian boys aged 13 to 15 are inactive, and so are 80 to 89 per cent of girls the same age.
  • Younger teens in this country are two to three times as inactive as adults, says a survey by The Lancet, one of the world’s most influential medical journals. It finds our level of physical activity ranks high among Western nations — better than in the U.S., and better than those pesky Swedes who were supposed to be fitter at age 60 than Canadians at 30.
  • SOURCE:  http://o.canada.com/2012/07/19/canadian-kids-love-iphones-more-than-road-hockey/?preview=true&preview_id=78551&preview_nonce=a405329f04

Of latest stats and trends :

  • Highlights of the latest Experian Information Solutions survey on the digital landscape tells us:   91% of today’s online adults use social media regularly; Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter; and 28% of smartphone owners watch video on their phone in a typical month
  • And more about mobile use:  According to eMarketer 82M US consumers, or 26% of the population, will access social networks from their phones this year, rising to approx. 117M by 2014 (this still represents a minority activity).
  • Facebook today accounts for 85% of all mobile social networking activity. eMarketer projects that Facebook will account 87.4% by 2014 — or 4 out of every 10 mobile users and two-thirds of smartphone users.
  • SOURCES:  http://www.experian.com/ & http://www.socialnetworkingwatch.com/all_social_networking_statistics/

A dozen gr8 sm quotes

  1. “Think like a publisher, not a marketer.” –  David Meerman Scott, Marketing Strategist
  2. “If content is king, then conversion is queen.” – John Munsell, CEO of Bizzuka
  3. “Focus on how to be social, not on how to do social.” – Jay Baer, Convince & Convert
  4. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i
  5. “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott, dontapscott.com
  6. “The goal of social media is to turn customers into your personal evangelist.” – Shane Barker, ShaneBarker.com
  7. “Our head of social media is the customer.” –  McDonald’s
  8. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder Intuit
  9. “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.” – Jonathan Zittrain, Professor of Law at Harvard
  10. “You are what you tweet.” – Alex Tew, Monkey Inferno
  11. “What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!” –  Jure Klepic, jureklepic.com
  12. “Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO

Our FAV Twitter quotes to inspire & motivate

Here are 25 of our most recent FAVs as tweeted @ByGeorgeJournal.  We welcome you to join us on Twitter to receive daily #quotes that will #inspire & #motivate   

  • Knowing is not enough; we must apply. Willing is not enough; we must do. – Johann Wolfgang von Goethe
  • Make your dream your most habitual thought. – Proverb
  • Act as if what you do makes a difference. It does. – William James
  • Whatever you do will be insignificant, but it is very important that you do it. – Mahatma Gandhi
  • Failure is not about insecurity. It’s about lack of execution. – Jeffrey Gitomer
  • A life is not important except in the impact it has on other lives. – Jackie Robinson
  • It takes half your life before you discover life is a do-it-yourself project. – Napoleon Hill
  • The price of excellence is discipline. The cost of mediocrity is disappointment. – William A. Ward
  • The only way to make sense out of change is to plunge into it, move with it, and join the dance. – Alan Watts
  • If you are not willing to risk the unusual, you will have to settle for the ordinary. – Jim Rohn
  • Don’t waste time calculating your chances of success and failure. Just fix your aim and begin. – Guan Yin Tzu
  • There is no such thing as conversation. It is an illusion. There are intersecting monologues, that is all. – R. West
  • Don’t be afraid to take a big step if 1 is indicated; u can’t cross a chasm in 2 small jumps. – DL George
  • You may have to fight a battle more than once to win it. – Margaret Thatcher
  • The ability to focus attention on important things is a defining characteristic of intelligence. – Robert J. Shiller
  • Destiny is no matter of chance. It is a matter of choice. – William Bryan
  • The impossible is often the untried. – Jim Goodwin
  • Everyone dies. Not everyone really lives. – William Wallace
  • Talent develops in solitude, character develops in the stream of life. – J.W. von Goethe
  • Be brave. Take risks. Nothing can substitute experience. – Paulo Coelho
  • The biggest human temptation is to settle for too little. – Thomas Merton
  • Action expresses priorities. – Mohandas K. Gandhi
  • A year from now you will wish you had started today. – Karen Lamb
  • Success is not something you pursue. Success is something you attract by the person you become. – Jim Rohn
  • Nobody can go back & start a new beginning, but anyone can start today & make a new ending. – Maria Robinson

5 Pointers for Business Success with Social Media

Social media can give businesses a competitive edge by connecting with potential customers and have them “sold” – before they even walk through the door. No matter how big or affluent your company may be, the on-line world is a great equalizer – and a great connector. To that point, a recent Research In Motion survey found that 69% of small firms using social networks felt it helped them to compete more effectively with larger competitors. The survey also found that 53% of business leaders who use social networking were pursuing a growth strategy, while 70 % of those who don’t use social media were focused on cash management operations.

Though social media provides great opportunity, it is work.  It can be labour intensive and unproductive if you have not thought through a plan. SM activities can be a “black hole” without proper goals and measurements.

By George Journal has come across a very good summary of “dos and don’ts for businesses” engaged in social media initiatives. Here are some highlights of important advice passed on by Chris Maxwell, from Director magazine (as found on UK’s website Business Zone).  

  1. With sm activities and content development, be sure to channel your efforts – don’t simply add to the on-line noise. Don’t open too many accounts (which eventually will be left dormant). Pick the channel(s) that best suits your business needs.
  2. CEOs and executive teams must lead the organization’s on-line discussion(s). However, don’t let on-line postings and exchanges become a distraction to your enterprise.  
  3. Be sure to respond and to interact with customers. However, only answer when you have to – by providing intelligent, measured replies.
  4. Keep your voice “real” – no unnatural jargon or pitching.  Don’t fall into the spam trap. 
  5. Allocate enough staff to social media – but don’t allow sm activity to become “the black hole” of the office. Set goals. Provide guidelines.

Source: Busineszone.co.uk

And, here’s more related social-media and business tips from back-articles of the By George Journal:

5 Social Media Tools to Make a Statement

Social media is all about sharing experiences, observations and talents (as we have shared many times in BGJfor example). Here are 5 essential sm tools that will help you develop a voice and make an impressionable statement on-line. 

Blog
If you have something to say you need somewhere to say it. A personal blog provides the on-line space to express yourself. Write articles of interest. Post and share. Give of your knowledge and opinions.
Facebook
Millions are on Facebook. You and your business must be where the people are gathering. Locate your target community(s) and those who would like to hear from you. Post – comment. Engage.
Twitter
A personal and/or business Twitter channel provides the opportunity to share a regular stream of thought. It is very important not to tweet garbage; rather tweet interesting observations and facts. We tweet and RT quotes. We will also enter into exchanges with others on a daily basis. It’s your “virtual water-cooler break.”
Newsletters
If done right, a newsletter can be a great way to brand yourself, promote your company, highlight your company culture, and provide useful information to your target audience(s).
White Papers and e-books
People like to gain insight into subject areas or tips on self-development and providing your expertise in a white paper or e-book is one way to share your knowledge. Highlight your knowledge and then showcase your offerings on your website, Facebook, Twitter and blog.

3 top posts of 2011: On becoming Google-stupid, a digital dummy

As we become more computer dependent, there is an emerging argument that we are fast becoming intellectual mutants. Does increased screen time equate directly to a devolving humanity?

A few nights ago, our family saw an interesting and frightening CBC documentary entitled “Are We Digital Dummies?” This is worth every minute of your time!

As we cope with our wired world, we’re at the point that we must begin probing whether we can think for ourselves and socially interact? Are we all fast becoming “Google-stupid”?

Herbert Simon, Nobel Prize winning economist, wrote: “What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” And for those who believe that information is power, Albert Einstein warned: “Information is not knowledge.”

The documentary and these learned reflections took me back to a previously written article that was first published in the By George Treasury.  In this excerpt, we make a few suggestions for dealing with our modern day info-glut.

       It is the amount of data that a person is expected to absorb that is scary. Consider that a daily edition of the N.Y. Times contains as much information as the average 17th century person would have come across in an entire lifetime. At our workplace, the average corporate worker receives 191 messages – 51 phone calls, 39 e-mails, 16 internal memos, and 20 items of outside mail. 

       The amount, and pace are becoming unbelievable. We offer some hints on how you might avoid receiving so much… and give yourself some healthy ‘headspace.’  

  •  Find a place of your own and sit and close your eyes for five – fifteen minutes, in the morning, noon and night.
  • Don’t take work or work related materials to bed with you.
  • Don’t take reading materials – or your blackberry or iPad – to the washroom (this could be your five – fifteen minute mental break).
  • At home, turn the TV – and all screens – off at least two hours at night.
  • Travel to work with the radio/i-pod off at least half your travel time.
  • At work, schedule time when you will concentrate on a single screen and not answer phones or e-mails. 

So, do you need to find a road to recovery? Step one to a better life-computer balance is recognizing the threats of your daily routines. Begin by watching “Are We Digital Dummies?” Step two would be to unplug for one evening and think this through for yourself.

(ed. – This is a repost, picked as one of our favourite three posts of 2011, taken from the earlier posts on the By George Journal.  The original post is found here.)

 

Are you hooking eyeballs and twitching trigger fingers?

 

Is your social media content effective? Does it catch a person’s eye? Does it prompt someone to click thru? Consider these pointers when reviewing the effectiveness of your content.

Your message should be targeted and delivered in a variety of ways over multiple sm platforms. Key is the fact that sm is not direct selling – but rather two-way communications. Therefore, content needs to engage your potential clients. You will want to build conversations and attract, inform and educate your readers. Instead of blatantly promoting products and services, try promoting your ideas. Share news and research; provide latest interesting stats; and survey your readers for feedback. Need input? – then provide rewards and incentives for responses. 

What kind of content are we speaking about? There is a great deal involved in making a digital footprint in an on-line community and the time you put into your content development will impact directly on the chances of successfully making your content noteworthy. Think:  digital press kits and on-line media releases, Website and blog copy, audio and video scripts, slide presentations, Facebook pages, Twitter feed, landing pages, LinkedIn Forums, case studies and white papers,  e-books, podcasts and webinars – and yes, even advertising copy.

Here’s the key:  the secret to good sm content is its brevity. Today, digital readers really don’t read very much. Scanning text is an extremely common behavior for higher-literacy users. Recent research shows that 79 percent of users always scanned any new page they came across; only 16 percent read word-by-word.

(ed. – This article is an excerpt of an earlier 2011 By George post, entitled Effective social media for retail, B2B and issue management. The full article can be seen clicking here.)

The wisdom and comfort of the Dalai Lama

 

By George Journal ended this week with our wordsmiths’ favourite sayings from the Dalai Lama.

With our Twitter feed, we were also tweeting a number of his insightful thoughts through Friday.

The poster above was one of our own Facebook Wall Photos from a few weeks back.  

You can see that poster and more inspirational and motivational pieces in our Wall Poster Album.   

We encourage you to join with us across the various social media platforms!

Click on the links on the upper-right of your screen and connect.  

What’s with the sloughing?

These past two days we have been fielding the question, “Why sloughing and snake images to describe your business activities?’

# 1 – It’s a vivid image that caught your attention – no?

#2 – It’s an accurate analogy of the process we have undertaken to freshen up our look and to re-introduce our social media and writing services.

#3 – It got us talking with those interested in our business. It was provocative enough to prompt questions.

Our own release is a great example of content that works!  

If you are still not sure about sloughing, check this YouTube video of a reptile shedding its skin. It’s incredible – and some will say, unforgettable (which is exactly what we aim to be).

Facebook wall photos = Neanderthal’s hieroglyphics

 

Facebook wall photos are our modern-day hieroglyphics. We tweeted this observation the other day and nobody was interested enough to respond. Our hypothesis is that, with the growing array of social media tools available for our daily communications, people have lost the interest to write and to read. There’s no time for words when a graphic will do. No time for your fingers to hang over the key board and compose your thoughts when you can simply post a wall photo. The truth of the matter is that most would rather surf through a collection of wall photos than compose a paragraph of thoughtful prose.  

We have become a society of “the quick glance” with a carnivorous appetite for simple graphics, one-line slogans and photos to explain our daily thoughts and happenings. Facebook wall posters rule!  

We want it all related in graphic images, produced to fit our screen (no scrolling please!) – very much like the Neanderthals, who gazed at stick figures on cave walls to comprehend their life stories.

Agree? Disagree? Let us know by leaving your comments on this blog – or join the discussion on our Facebook page. You may wish to tweet us your thoughts… or, if you’d rather, go ahead and find an appropriate wall poster to explain what you think. (We promise to glance at it.)

Effective social media for retail, B2B and issue management

With more and more businesses and organizations jumping into the social media pool, it is evident that whether one sinks or swims depends directly on the lessons learned and necessary skills applied.

On the weekend, I read a great article by Craig Woods in B2Bbloggers:  Social Business Is Spreading, But Is Anybody Listening?  LEAD:  A recent Gartner survey asked the question “Who is leading social media initiatives in your business?”. 35% of the respondents answered “Marketing.” 10% said “PR.” Nobody said “Sales” or “CRM” teams. The immediate conclusion to this is that companies are still falling short of using social media, and the web to listen. While marketing departments are getting much better at tracking brand in the B2C space, most B2B organizations would most likely hold their hands up and say they still ‘don’t get it.’ 

READ:  http://www.b2bbloggers.com/blog/social-business-is-spreading-but-is-anybody-listening/

So, this begs the questions: what is your sm strategy and how effective is your sm content?

These considerations immediately prompts questions regarding the fundamentals of “good content” and knowing what can and should be achieved.  The basics of good content?  Here’s a Reader’s Digest response:  Your message should be targeted and delivered in a variety of ways over multiple sm platforms. Key is the fact that sm is not direct selling – but rather two-way communications. Therefore, content needs to engage your potential clients. You will want to build conversations and attract, inform and educate your readers. Instead of blatantly promoting products and services, try promoting your ideas. Share news and research; provide latest interesting stats; and survey your readers for feedback. Need input? – then provide rewards and incentives for responses. 

What kind of content are we speaking about? There is a great deal involved in making a digital footprint in an on-line community and the time you put into your content development will impact directly on the chances of successfully making your content noteworthy. Think:  digital press kits and on-line media releases, Website and blog copy, audio and video scripts, slide presentations, Facebook pages, Twitter feed, landing pages, LinkedIn Forums, case studies and white papers,  e-books, podcasts and webinars – and yes, even advertising copy.

This has been mentioned in previous By George Journal posts:  the secret to good sm content is its brevity. Today, digital readers really don’t read very much. Scanning text is an extremely common behavior for higher-literacy users. Recent research shows that 79 percent of users always scanned any new page they came across; only 16 percent read word-by-word.

It appears nobody reads! On the average Web page, users have time to read at most 28% – and more likely approx 20%.  Clicking hypertext links remains the most-used feature, clicking buttons and using the Back button are also “most-used” features. Therefore, today’s most effective Web-pages employ scannable text, using:  

  •  highlighted keywords (hypertext links; and typeface variations and colour)
  •  meaningful sub-headings (not “clever” ones)
  •  bulleted lists
  •  one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
  •  the inverted pyramid style of wrtiing, starting with the conclusion
  •  half the word count (or less) than conventional writing

SOURCE: http://www.useit.com/alertbox/percent-text-read.html

BOTTOM LINE COMMENT: social media marketing success doesn’t just happen with a big ol’ belly flop into the pool. Businesses, organizations need to consider a sm strategy that will work for them – and then spend the resources to develop good content. Only in this way will you swim!