{"id":2862,"date":"2012-02-02T10:45:19","date_gmt":"2012-02-02T14:45:19","guid":{"rendered":"https:\/\/www.bygeorgejournal.ca\/?p=2862"},"modified":"2012-02-02T10:58:26","modified_gmt":"2012-02-02T14:58:26","slug":"whats-with-the-sloughing","status":"publish","type":"post","link":"https:\/\/www.bygeorgejournal.ca\/?p=2862","title":{"rendered":"What&#8217;s with the sloughing?"},"content":{"rendered":"<p><a href=\"https:\/\/www.bygeorgejournal.ca\/wp-content\/uploads\/2012\/02\/snake.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2863\" title=\"snake\" src=\"https:\/\/www.bygeorgejournal.ca\/wp-content\/uploads\/2012\/02\/snake.jpg\" alt=\"\" width=\"320\" height=\"419\" \/><\/a><\/p>\n<p>These past two days we have been fielding the question, \u201cWhy sloughing and snake images to describe your business activities?\u2019<\/p>\n<p># 1 &#8211; It\u2019s a vivid image that caught your attention \u2013 no?<\/p>\n<p>#2 &#8211; It\u2019s an accurate analogy of the process we have undertaken to freshen up our look and to re-introduce our social media and writing\u00a0services.<\/p>\n<p>#3 \u2013 It got us talking with those interested in our business. It was provocative enough to prompt questions.<\/p>\n<p>Our own release is a great example of content that works! \u00a0<\/p>\n<p>If you are still not sure about sloughing, check this YouTube video of <a href=\"http:\/\/www.youtube.com\/watch?v=u1mYZwm7uQM\" target=\"_blank\">a reptile shedding its skin<\/a>. It\u2019s incredible \u2013 and some will say, unforgettable (which is exactly what we aim to be).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These past two days we have been fielding the question, \u201cWhy sloughing and snake images to describe your business activities?\u2019 # 1 &#8211; It\u2019s a vivid image that caught your attention \u2013 no? #2 &#8211; It\u2019s an accurate analogy of the process we have undertaken to freshen up our look and to re-introduce our social&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[14,59,22],"_links":{"self":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts\/2862"}],"collection":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2862"}],"version-history":[{"count":7,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts\/2862\/revisions"}],"predecessor-version":[{"id":2865,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts\/2862\/revisions\/2865"}],"wp:attachment":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}