{"id":2995,"date":"2018-09-04T12:11:22","date_gmt":"2018-09-04T16:11:22","guid":{"rendered":"https:\/\/www.bygeorgejournal.ca\/?p=2995"},"modified":"2018-09-19T00:21:25","modified_gmt":"2018-09-19T04:21:25","slug":"answering-that-question-about-what-you-do-2","status":"publish","type":"post","link":"https:\/\/www.bygeorgejournal.ca\/?p=2995","title":{"rendered":"Answering That Question about What You Do"},"content":{"rendered":"

\u201cSo what is it that you do?\u201d\"\"<\/a><\/em><\/p>\n

How often do you get asked that question? Do you have a rehearsed answer that gets people attention? Or do you find yourself struggling each time to find the right expressions to explain what \u201cyou do\u201d?<\/p>\n

When someone asks what your organization does, do you have a concise explanation? What of your colleagues? Would their description of what your organization does be similar?<\/p>\n

The best thing an individual or organization can do for themselves is to think through and develop a script to answer the most basic of human exchanges; particularly the obvious questions about one\u2019s identity and purpose. Here\u2019s our suggestion: take the time and craft an \u201celevator chat\u201d script.<\/p>\n

The elevator chat will serve you (and your colleagues) as a concise description of who you are, what you do and why it matters. It can be developed to sound informal; however, a good script will be precise and capture the essence and significance of your work. Because you take the time to refine the key message(s), this script will be clear and accurate.<\/p>\n

An effective elevator chat will be intriguing and leave your audience curious and wanting to learn more of what you do.<\/p>\n

In order to help you craft a sound and engaging elevator chat, here are four questions to prompt your creative process and hone your core message(s).<\/p>\n