{"id":6578,"date":"2015-05-28T07:38:57","date_gmt":"2015-05-28T11:38:57","guid":{"rendered":"https:\/\/www.bygeorgejournal.ca\/?p=6578"},"modified":"2015-05-28T07:41:00","modified_gmt":"2015-05-28T11:41:00","slug":"current-social-media-trends","status":"publish","type":"post","link":"https:\/\/www.bygeorgejournal.ca\/?p=6578","title":{"rendered":"Current social media trends"},"content":{"rendered":"<p>The websource <a href=\"http:\/\/www.socialmediaexaminer.com\/\" target=\"_blank\"><em>Social Media Examiner<\/em> <\/a>released a compilation of study data that provides a picture of current social media trends all businesses and organizations should be aware of when making decisions on their sm strategy. For a quick 5-minute scan of the trends, here is the data provided by <a href=\"http:\/\/www.socialmediaexaminer.com\/social-media-marketing-trends-gaining-traction-in-2015-new-research\/?utm_medium=twitter&amp;utm_source=twitterfeed\" target=\"_blank\">the SME\u2019s post<\/a>:<\/p>\n<ul>\n<li>Total social commerce sales that could be tracked to social networks hit $3.30 billion through 2014, up 26% from 2013\u2019s $2.62 billion, which is quite a leap. Overall traffic to retailer websites originating from social networks ticked up 7%.<\/li>\n<li>Christmas 2014 and Internet sites are the number-one place consumers go to buy gifts in US. In 2015, Twitter, Facebook and Pinterest (and even Amazon.com) are busy developing buy-type buttons and promotions to help marketers track sales directly to the platform.<\/li>\n<li>March 2015 US study reveals that mobile access to the Internet has quadrupled over the past four years, and desktop has risen 37%. The study also found that the predominant Internet activity on mobile was social networking. 31% of all traffic to the top 10 digital sites was mobile-only visitation (top three are Google, Yahoo and Facebook).<\/li>\n<li>44% of Americans now are listening to streaming audio. Monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015, an increase of 18%.<\/li>\n<li>87% of podcast sponsors are mid-tier, dot.com companies selling web-based services (subscription) or ecommerce products (Dollar Shave Club). One-third of the podcasts had no sponsors at all, indicating that the host was most likely selling his or her own products or services.<\/li>\n<li>Move to mobile \u2013 and Facebook still dominates the sm narrative. Facebook not only became the provider of 61% of all social logins, but also makes up 72% of all ecommerce social logins. Facebook\u2019s 61% stretches far ahead of Google+\u2019s second runner-up status at 22%.<\/li>\n<li>70% of Facebook\u2019s users engage with the site daily. That number increased 7% from 2013, and beat Instagram\u2019s daily user number of 49%.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For instructive commentary, we suggest reading the article in its entirety:<br \/>\n<a href=\"http:\/\/www.socialmediaexaminer.com\/social-media-marketing-trends-gaining-traction-in-2015-new-research\/?utm_medium=twitter&amp;utm_source=twitterfeed\" target=\"_blank\">Social Media Marketing Trends Gaining Traction in 2015: New Research<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The websource Social Media Examiner released a compilation of study data that provides a picture of current social media trends all businesses and organizations should be aware of when making decisions on their sm strategy. For a quick 5-minute scan of the trends, here is the data provided by the SME\u2019s post: Total social commerce&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[59],"_links":{"self":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts\/6578"}],"collection":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6578"}],"version-history":[{"count":1,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts\/6578\/revisions"}],"predecessor-version":[{"id":6579,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=\/wp\/v2\/posts\/6578\/revisions\/6579"}],"wp:attachment":[{"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bygeorgejournal.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}