In a survey conducted by ICA Canada and Ipsos, Canadians selected Internet-related firms for 7 of the 10 most influential brands in the country. The survey looked at more than 100 companies with the largest ad budgets in Canada, and ranked them according to an influence index. It asked Canadians to rate brands on categories like trustworthiness, presence, corporate citizenship, engagement and \u201cleading edge.\u201d<\/p>\n
Of the most influential brands in Canada, 7 of 10 were Internet related. Only one of the top ten was Canadian.<\/p>\n
The survey found some notable demographic differences. Millennials scored tech brands highest: Netflix, PayPal and Instagram made their top 10 list. Gen-Xers are big fans of Walmart, while Baby Boomers consider Microsoft more influential than Apple. Baby Boomers also included two iconic Canadian brands among their top selections; yet, CBC and Canadian Tire did not make the overall top ten in the survey.<\/p>\n
The top 10 brands in Canada for 2016 are:<\/p>\n
This Ipsos poll surveyed 6,006 Canadians, and is considered accurate to within 1.5 percentage points, 19 times out of 20. The poll was published by Huffington Post<\/a><\/em>.<\/p>\n .<\/p>\n 25 Most Influence Canadian Companies<\/strong><\/p>\n In a related survey<\/a>, Canadian Business<\/em> (with Rogers) identified the 25 most influential brands in the country, ranked by \u201crespect\u201d of average Canadians. This is a list of the companies that best connect with their customers. The poll seeks opinions on five key aspects of a company\u2019s reputation (the quality of its products and\/or services; its customer service; its commitment to innovation; community involvement; and also, the person\u2019s overall view of the brand). 1 MEC (Mountain Equipment Co-op) So, where is Rogers (ed. – this exercise must have been embarrassing for the company\u2019s market research team)<\/em>? Where\u2019s the beloved CBC \u2013 or any other news media companies in this list? Is it any surprise Air Canada or more banks didn\u2019t make the list? No gas companies? This list of most “respected” Canadian brands is insightful indeed. Read all the background and commentary in the Canadian Business<\/em> article<\/a>.<\/p>\n .<\/p>\n .<\/p>\n
\nThe results of this Canadian-centric survey have a number of surprises in the top 25\u2026<\/p>\n
\n2 Cirque du Soleil
\n3 West Jet
\n4 Tim Hortons
\n5 Roots
\n6 Shoppers Drug Mart
\n7 Videotron
\n8 BRP (Bombardier)
\n9 Loblaws
\n10 Canada Goose
\n11 Gildan Activeware
\n12 Home Hardware
\n13 Canadian Tire
\n14 Lululemon Athletics
\n15 Saputo
\n16 Metro
\n17 TD Bank
\n18 Rona
\n19 McCains Food
\n20 Jean Coutu
\n21 Telus
\n22 Sun Life Financial
\n23 RBC
\n24 Molson Coors
\n25 IMAX<\/p>\n