Of Boomers and sm :
- A new report by Nielsen in collaboration with BoomAgers shows that in five years, 50% of the U.S. population will be 50+. They spent close to 50% of all CPG dollars yet 5% of advertising is geared towards them. In the next five years, Boomers, born between 1946 and 1964, are set to control 70% of the disposable income in the U.S.
- Boomers represent: 33% of all online users; 33% of all social media and Twitter users; 33% are heavy internet users; and 53% of Boomers are on Facebook.
- According to this “Most Valuable Generation” report, Boomers are also prolific online shoppers. A third of them shop online and the 50+ segment spends approx. $7 billion when there.
- SOURCE: http://www.socialnetworkingwatch.com/all_social_networking_statistics/
Of teens and sm:
- 18% of teens would stop communicating altogether if their favorite social networks shut down. That’s according to a recent survey of American high school and college students by email marketing company AWeber.
- According to the survey, 90% of teens are on Facebook, and an astounding 93% of teenagers use mobile phones -– the same amount that use email. 74% of teens are YouTube users, and 47% use Skype to keep up with others.
- SOURCE: http://mashable.com/2012/07/19/teens-stop-communicating/
Of our young, couch-potato nation :
- A global couch potato survey reports Canadian youth urgently need to ditch their iPhones and run somewhere. The Lancet says between 70 and 79 per cent of Canadian boys aged 13 to 15 are inactive, and so are 80 to 89 per cent of girls the same age.
- Younger teens in this country are two to three times as inactive as adults, says a survey by The Lancet, one of the world’s most influential medical journals. It finds our level of physical activity ranks high among Western nations — better than in the U.S., and better than those pesky Swedes who were supposed to be fitter at age 60 than Canadians at 30.
- SOURCE: http://o.canada.com/2012/07/19/canadian-kids-love-iphones-more-than-road-hockey/?preview=true&preview_id=78551&preview_nonce=a405329f04
Of latest stats and trends :
- Highlights of the latest Experian Information Solutions survey on the digital landscape tells us: 91% of today’s online adults use social media regularly; Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter; and 28% of smartphone owners watch video on their phone in a typical month
- And more about mobile use: According to eMarketer 82M US consumers, or 26% of the population, will access social networks from their phones this year, rising to approx. 117M by 2014 (this still represents a minority activity).
- Facebook today accounts for 85% of all mobile social networking activity. eMarketer projects that Facebook will account 87.4% by 2014 — or 4 out of every 10 mobile users and two-thirds of smartphone users.
- SOURCES: http://www.experian.com/ & http://www.socialnetworkingwatch.com/all_social_networking_statistics/
