Tag Archives: social media

Text Message Abbreviations

There are few who will argue against the fact that modern language has degenerated with the advance of on-line communications – particularly our use of strings of abbreviations when we send text messages. For your reference to this new world of abbreviations, we have compiled some of the most commonly used:

AFK – away from the keyboard
ASL? – Age? Sex? Location?
B4 – before
BAK – back at the keyboard
BBL – be back later
BCNU – be seeing you
BRB – be right back
BTW – by the way
FAQs – frequently asked questions
IMHO – in my humble opinion
L8R – later
LOL – laughs out loud
MOF? – male or female?
NM – never mind
N/M – not much
NP – no problem
OMG – oh may god!
ROFL – rolling on the floor laughing
TTFN – ta ta for now
UR – your or you’re
W/ – with

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Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @CG&A COMMUNICATIONS.

“THE Q&A” for our digital age

If there was one question and answer that sums up just how strange our world is in our day and digital age, it is the following:

Q: If someone from the 1950s

suddenly appeared today,

what would be the most

difficult thing to explain to

them about life today?

.

A: I possess a device

in my pocket that is capable

of accessing the entirety of

information known to man.

I use it to look at pictures

of cats and get in arguments

with strangers.

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This Q&A originally was found on Reddit (apparently).

 

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Modern Business Wisdom

“In today’s business environment, a company’s website is the key to their entire business.” – Marcus Sheridan

“In the digital space, attention is a currency. We earn it. We spend it.” – Brian Solis

“Content is fire; social media is gasoline.” – Jay Baer

“Mass marketing is turning into a mass of niches.” – Chris Anderson

“The customer’s perception is your reality.” – Kate Zabriskie

“Content marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller

“Content is the fuel for your lead generation efforts.” – Dayna Rothman

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

“The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

“Every email is an opportunity to test a different benefit or angle.” – Heather Morgan

“There is no sale without the story; no knockout without the setup.” – Gary Vavnerchuk

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“Listening is not about skills or techniques or calculated movements or gestures. Listening is not about what you do. Listening is about what you intend, what you feel, who you are.” – Gavin Ingham

“When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage.” – Jeff Hoffman

“People buy emotionally, and they justify their decisions intellectually.” – David Sandler

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash

“Prospects are making their purchase decision based on whether they think you understand their problems and you have the knowledge, resources and commitment to solve them.” – Trish Bertuzzi

“If you are not taking care of your customer, your competitor will.” – Bob Hooey

“Don’t find customers for your products. Find products for your customers.” – Seth Godin

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

“You are your greatest asset. Put your time, effort and money into training.” – Tom Hopkins

“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” – Zig Ziglar

“A mediocre person tells. A good person explains. A superior person demonstrates. A great person inspires others to see for themselves.” – Harvey Mackay

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Top posts to inspire and motivate – By George

Through the last five years, on a routine basis, By George has posted on Facebook inspirational and motivational quotes to enliven our followers’ day. If you are one of our FB followers, you will know that this past next week we counted down the “Top 10 posts of 2016”.

If you have not already done so, you may wish to consider “liking” the By George Journal Facebook page.

To give you an idea of the-best-of-the-best quotes we have shared through the last five years, here are the number one quotes from the years 2012 through 2016.

#1 in 2012

#1 in 2013

#1 in 2014

#1 in 2015

#1 in 2016

If you like these Facebook posts, you may also like the regular stream of tweets on our Twitter feed: @ByGeorgeJournal.

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

FAV U.S. Election Memes (of the last week)

As the dust settles from what was a wild U.S. election, here are FAV memes of the past 7 days (right click on image, copy and share!).

us_clintrump

 

us_lewinsky

 

us-2016-election

 

us_04

 

us_000a1a

 

us_00

 

us_000a1a9

 

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Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

Twitter Facts

twitter-logo-618-340x300Readers of By George Journal will know we are on Twitter – @ByGeorgeJournal – and we tweet a regular stream of quotes, communications insights and remarkable retweets.

 

Here are some facts about Twitter that may surprise you…

 

  • Today, Twitter has 313 Million monthly active users
  • 500 Million visit Twitter monthly but do not log in
  • 82% of Twitter users are mobile
  • The average Twitter account has 208 followers – and is a woman with an iPhone
  • 29,2% of US social media users are Twitter users. That makes for 66 million Twitter users in the United States.
  • 83% of world’s leaders are on Twitter
  • 63% of Twitter users find Twitter a relevant source for news
  • 500 Mio tweets are sent very day.  That is an insane 6000 tweets every second.
  • Tweets with images get more reactions. Images can increase click-throughs by 18%, result in 89% more likes, and get you 150% more retweets.
  • Hashtags were introduced in 2007. Today, tweets with hashtags twice as much engagement than tweets without hashtags.
  • One or two hashtags are optimum, while more than two hashtags can result in a drop in engagement.
  • BTW – The most tweeted hashtag is #FF (Follow Friday).
  • The Twitter account with the most followers is Katy Perry with over 93.3 Million followers, followed by Justin Bieber (88.7 Million), Taylor Swift (81.1 Million), and Barack Obama (77.8 Million).
  • 82% of Twitter users watch Video on Twitter.  90% of video views on Twitter happen on a mobile device.
  • The top five markets for Twitter are US, Japan, Indonesia, UK and Brazil.  Together these five countries produce 50% of all tweets. However, this is an international tool as Twitter supports over 40 languages
  • Two-thirds (65.8%) of US companies use Twitter for marketing purposes. And 92% of brands tweet more than once a day.
  • 60% of people expect brands to answer a query in a tweet within an hour
  • 76% are likely to recommend a brand if they experience friendly service on Twitter
  • Twitter was created in 2006 and the first tweet was sent by Jack Dorsey on March 21.
  • Twitter has 3860 employees (worldwide) with 40% of these employees working in a technical role.
  • In Q2 2016 Twitter made $602 million in revenues

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

Have your say on Canadiana

canuck_30This month By George is in search of the greatest Canadiana symbol.  We have been presiding over head-to-head choices of 64 different symbols of national pride and, currently, we have narrowed the field to “the sweet 16” of Canada.  On our By George Facebook page, we invite our followers to comment on the selections. Certainly, we have had some lively debate; for example, when the Calgary Stampede was selected over the Bluenose. (Should there be a compelling argument or overwhelming outcry about the choice of one of the symbols, or the other, By George will reserve the right to reverse the decision and go with our readership’s favourite.)

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Our objective is to identify the single-most important symbol of national pride, the most beloved symbol of Canadiana.

Click in here to have your say: By George Journal on Facebook

Our recent newsletter featured “the sweet 16” and you can read the newsletter here.

canuck_43   canuck_29   canuck_20   canuck_03

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Read the E-mail Charter

Computer Monitors Shaking HandsEveryone should read (and share) the E-mail Charter.

 

Here are the 10 rules – and click on the link below to take you to a very thoughtful explanation of each of the points.

 

  1. Respect Recipients’ Time
  2. Short or Slow is not Rude
  3. Celebrate Clarity
  4. Quash Open-Ended Questions
  5. Slash Surplus cc’s
  6. Tighten the Thread
  7. Attack Attachments
  8. Give these Gifts:  EOM  NNTR
  9. Cut Contentless Responses
  10. Disconnect!

 

Click here to read the E-mail Charter in its entirety.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

Skills required for a SM Go-to Guy

Like all PR activities, your social media plan will only be as good as those you have to execute it. What skills and experience should you be looking for in your SM go-to guy?  Here are four core digital skills as a base requirement:

  1. Talent to create content that delivers the impact required on the various platforms used in your activity. (This is more than persuasive text-based content and includes design, visual imagery and audio-visual materials as means of influencing people. )
  2. Ability in growing and engaging a community of followers with two-way conservations that provide valuable input and feedback.
  3. Understanding of basic online analytical tools for monitoring Twitter, Facebook, the blogosphere etc. – AND – ability to interpret data to measure effectiveness of the activity’s reach and impact.
  4. Understanding of search engines and the ability to optimize text, images and video so your followers will be able to find them with ease.

Like all PR activities, it comes down to developing great content and knowing how to use it.  If you want to have a great SM initiative, you need skilled SM communicators.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

A pearl of wisdom (shared on BGJ’s FB)

Here is a wonderful piece shared on the By George Journal Facebook page.

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Not receiving By George in your Facebook news feed? Visit our pageand “like” it!  You will receive these types of memes and a variety of inspirational and motivational content that you can share with others on Facebook and beyond.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

Better Media Relations 101

We were recently asked by some students in a public relations course how to attract reporters’ attention and what social media practices prove most helpful with fostering good media contacts.

Our response was threefold. First, get to better understand the person behind the keyboard and up against the deadline. Second, like with any relationship you are trying to establish, good media relationships take time and are built on the trust garnered from honest and transparent exchanges. Third, there are a few practices that you should consider honing in a consistent and persistent manner – with no expectations of instant success.

On this last point, here are a few of those practices that will foster better media relations.

#1) Think of six basic questions that must be addressed before you begin writing your press release. If you can’t answer the questions, you don’t have a story. If you find that your answers are lacking, likely your story is not newsworthy.

  • What’s the story?
  • Why is it newsworthy?
  • Who cares?
  • Why am I (or my client) a resource?
  • What’s my specific, relevant expertise?
  • What other resources/assets can I offer a reporter?

#2) Consider these 4 ways to make your relations with media stronger.

  • Get to know your media better by researching reporters’ blogs, Twitter, online forums and other spaces where you might learn from their online conversations.
  • Cultivate a relationship by interacting with journalists/bloggers online. Read what they’re writing, start a conversation and share ideas with them.
  • Spot trends to create new story opportunities. Find relevant, current news items to develop new hooks for your potential story.
  • Participation in social media will ultimately lead to media coverage. If you’re blogging and tweeting about timely, relevant topics, this can help you generate additional media coverage.

#3) Consider these ways to attract media attention via Twitter (perhaps your best tool to get reporters’ attention during their working hours)

  • Follow those reporters who you wish to follow you.
  • Watch for tweets asking for help, especially on deadline.
  • Comment on a story a reporter wrote or aired, making sure you add the reporter’s Twitter name to the comment – and when possible, link to the story.
  • Retweet their tweets, especially when they link to their stories.
  • Offer to connect them with experts you think will genuinely help them on their beats.
  • Thank them for RT and Mentions and for covering an event they attended.
  • Look out for story ideas for them, not just big stories but follow-up pieces on stories they’ve already done.
  • Extend the relationship to other social networks if they’re more active elsewhere.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

We believe the power of words is a magnificent thing

CG&A_LOGO[1]At CG&A COMM, Content is (Still) King

The power of words is a magnificent thing. Out of profound respect of language, the wordsmiths at CG&A COMMUNICATIONS ply their copy-writing skills to craft content that makes an impression and moves people.

In a press interview from a few years ago, company president (and By George Journal editor) Chris George was quoted to explain a strategic approach to writing and content development. “With the explosion of social media in our business and personal space, the PR adage of ‘Content is King’ is increasingly significant for all of us. Anyone with something to say and wanting to be heard must confront the hurricane of images and words that are continuously blasted at us. To get noticed over this maelstrom, you need quality content that is engaging and persuasive.”

“While it’s a fact that it’s never been easier to express yourself, it’s never been harder to be heard, understood, and appreciated,” George observed.

The attention to detail and to crafting core messages has always set CG&A COMMUNICATIONS writing services and advocacy work apart from other PR/GR services. The difference? The scribes within the CG&A network are wordsmiths and advocates first and foremost: from traditional writing of press releases and speeches, brochure copy and documents; to developing social media content with digital press releases and copy for blogs, Facebook and Twitter pages.

CG&A writing has been described as “persuasive”, “engaging”, and “informative.” The company’s services have been described as “reliable”, “empowering”, and “a God-send.”

George says, “One of our favourite quotes is a Ralph Waldo Emerson observation, “To be understood is a luxury.” We suggest organizations connect with our braintrust and let us provide them with that luxury.”

CG&A is providing “the write stuff” with its Communications Concierge Service (a Virtual Assistant who is your personal go-to scribe) and its Communications Tune-up offering.

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

A few guffaws over “Social Media”

Here are a few one-liners, puns and jokes relating to “social media” to insert in your next presentation – or in your next conversation with a tech-fearing person.

You just might be addicted to Social Media if you have more facebook friends than in real life… or,

  • you tweet more than you talk
  • when you hear a joke you say “lol” instead of simply laughing
  • you can type eighty words a minute but talk thirty
  • refer to yourself as your blog name – “Yeah I’m byGeorgeJournal!”
  • You update your status to tell people what your having for dinner

So, a man and wife were both in an Internet Business, but it was the husband who truly lived, ate and breathed computers. His wife finally realized how bad it gotten when one day she was scratching his back, and he said “No, not there. Scroll down a little.”

Beware: Puns!

  • When you post graffiti on my wall, it’s deFacebook.
  • Fishing can be very “Web 2.0” – especially when it’s done in reel time.
  • Some people can’t stand social media, but I say tweet his own.
  • Though tweeting is now allowed in church, you must be worried about being text-communicated.

And from yesterday’s PR Daily, here is Sam Fiorella’s 12 most ridiculous social media job titles (in no particular order):

1. Web Alchemist
2. Head of Interactions
3. Ant Colony Forman
4. Chief People Herder
5. Chatter Monkey
6. Community Data Guerrilla
7. Social Media Guru
8. Social Media Swami
9. Public Happy Maker
10. Social Media Evangelist
11. Social Media Rockstar
12. Social Media Missionary

SOURCE:  http://www.prdaily.com/Main/Articles/8590.aspx

10 great quotes on #writing

novelvvRK6nHGOne of our favourite tweeps is Novelicious@noveliciouss – who is a writer of addictive novels. One of her favourite tweets is remarkable writing quotes. Here are 10 of her most recent provocative quotes on #writing.

 

“The purpose of literature is to turn blood into ink.” – T.S. Elliot

“For a writer every day is a nervous breakdown.” – John Banville

“Easy reading is damn hard writing.” – Maya Angelou

“Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!” – Goethe

“We have to continually be jumping off cliffs and developing our wings on the way down.” – Kurt Vonnegut

“Fiction is the lie through which we tell the truth.” – Albert Camus

“People need stories, because however dark, a darkness with voices in it is better than a silent void.” – Margaret Atwood

“If it sounds like writing, I rewrite it.” – Elmore Leonard

“Write your goddamned book now. The world awaits.” – Dave Eggers

“You fail only if you stop writing.” – Ray Bradbury

 

By George highly recommends following @noveliciouss.

You can find By George on Twitter: @ByGeorgeJournal

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

20 Beautiful Quotes on Social Good

@ByGeorgeJournal follows Amy Neumann on Twitter – Amy is a Director for Audience Targeting, Social Media, and Content Marketing for an American marketing firm, Northeast Ohio Media Group. Amy posted her “88 Favorite Social Good Quotes” recently and By George has selected our FAV 20 for a Sunday morning reflection.

Here are 20 of our FAV beautiful quotes on “social Good”

  1. “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther
  2. “How wonderful it is that nobody need wait a single moment before starting to improve the world.” – Anne Frank
  3. “The time is always right to do what’s right.” – Martin Luther King Jr.
  4. “The highest forms of understanding we can achieve are laughter and human compassion.” – Richard P. Feynman
  5. “The smallest act of kindness is worth more than the grandest intention.” – Oscar Wilde
  6. “No act of kindness, however small, is ever wasted.” – Aesop
  7. “We can’t help everyone, but everyone can help someone.” – Dr. Loretta Scott
  8. “Act as if what you do makes a difference. It does.” – William James
  9. “A kind heart is a fountain of gladness, making everything in its vicinity freshen into smiles.” – Washington Irving
  10. “There are two ways of spreading light: to be the candle, or the mirror that reflects it.” – Edith Wharton
  11. “It matters if you just don’t give up.” – Stephen Hawking
  12. “Gratitude is the memory of the heart.” – Jean Baptiste Massieu
  13. “Unselfish and noble actions are the most radiant pages in the biography of souls.” – David Thomas
  14. “Thanks are the highest form of thought; gratitude is happiness doubled by wonder.” – G.K. Chesterton
  15. “Wherever there is a human being, there is an opportunity for a kindness.” – Seneca
  16. “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.” – Dalai Lama
  17. “I always prefer to believe the best of everybody, it saves so much trouble.” – Rudyard Kipling
  18. “Kindness is in our power, even when fondness is not.” – Samuel Johnson
  19. “The best portion of a good life – little, nameless, unremembered acts of kindness and love.” – William Wordsworth
  20. “When I was young, I admired clever people. Now that I am old, I admire kind people.” – Abraham Heschel

Follow By George on Twitter: @ByGeorgeJournal

Follow Amy Neuman on Twitter: @CharityIdeas

 

Chris George, providing reliable PR counsel and effective advocacy. Need a can-do EA or go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

Guideposts to effective social media practices

typewriter3Add Value You will attract and keep great connections with others if you add value to your on-line community. Contribute; be thoughtfully engaging; exchange ideas. Don’t be irrelevant or constantly promoting your brand. Before posting anything, ask yourself “Am I providing value to my community?”

Engage and Exchange – and Listen – Maintaining good, meaningful relationships requires two-way conversations – not  monologues, but exchanges of ideas and feelings. Again, your on-line presence must be engaging. Most importantly, in your conversations, listen to those people who comment on your blog post or are tweeting at you. Always respond… engage.

Give More than You Receive – Your social media experience is like any other part of your life – you get what you give – and you get more when you give more. You cannot expect that because you have a Twitter account or a new blog that people will have an interest in what you are doing. There is no magic to gaining attention in an on-line community – simply begin by giving more, and you will find people will notice your efforts.

 

(ed. – If you missed it, check out the Journal’s recent post: Current Social Media Trends ).

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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted can-do EA or go-to writer? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Current Social Media Trends

cyborgs_pics_01

Here are current trends and statistics in social media that businesses and organizations should be aware of when making their public relations decisions. Although having a Facebook page is often the first step for many, it is important to look at the other available platforms to determine what best connects with the key audiences a business or organization wishes to reach.

Here is a late 2015 snapshot of what is happening on the screen…

Facebook facts

  • Facebook is now the second largest site on the Internet according to Alexa, both in the US and around the globe. The average user spends an incredible 32 minutes a day on the Facebook.
  • Daily active users (DAUs) – DAUs were 1.04 billion on average for December 2015, an increase of 17% year-over-year.
  • Mobile DAUs – Mobile DAUs were 934 million on average for December 2015, an increase of 25% year-over-year.
  • Monthly active users (MAUs) – MAUs were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.
  • Mobile MAUs – Mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21% year-over-year.
  • Here are the amazing growth stats for Facebook from 2004 until today: 1 million —2004; 100 million — August 2008; 500 million — July 2010; 1.01 billion — September 2012; 1.393 billion – January 2015
  • Mobile advertising revenue – Mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014.
  • Revenue – Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.
  • Income from operations – Income from operations for the full year 2015 was $6.23 billion.
  • Net income – Net income for the full year 2015 was $3.69 billion.
  • Free cash flow – Free cash flow for the full year 2015 was $6.08 billion.
  • Facebook owns Instagram (bought for $1billion), Occulus Rift (for $2 billion) and WhatsApp (purchase price of $19 billion).

 

Twitter facts

  • Twitter has a truckload of cash in reserves at $3.5 billion, and at the current burn rate will be around for another 412 years (according to USA Today).
  • 320 million monthly active users
  • 500 million tweet are sent per day
  • 1 billion unique visits monthly to sites embedded in tweets
  • 80% active users on mobile
  • 79% of accounts outside of US

 

Instagram facts

  • Instagram has now passed Twitter in the user count.
  • Instagram has 420 million users
  • Users share 70 million photos a day
  • Instagram is considered the most important social network by American teens than any other network at 32% vs 24% for Twitter and Facebook at 14%.
  • Facebook’s bought Instagram for $1 billion on April 9, 2012. At the start of 2015, it was valued at #35 billion.

 

WhatsApp facts

  • Just hit 1 billion users
  • 7oo million pictures get shared on the platform daily
  • 100 million new users are added daily
  • More than 100 million videos are shared daily
  • The average user send more than 1000 messages per month on WhatsApp
  • Average user checks the app 23 times per day
  • Founded in 2009 by Jan Koum and Brian Acton. It’s core philosophy is simplicity.
  • Facebook bought it for $19 billion on Valentine’s Day, 2014 after beating Google’s offer of $10 billion.

 

Snapchat

  • Snapchat launched in 2011 and today there are 100 million active daily users
  • 8,796 snapchats are sent every second
  • Snapchat is reputed to have 5% of the overall selfie market
  • 18% of all social media users in the USA use Snapchat
  • 30% of all US. millennials use the network
  • 41% of teens 13-17 use Snapchat
  • 11% of teens use snapchat more than any other platform

 

Google+ facts

  • There are 2.2 billion G+ profiles
  • Only 9% have any publicly posted content – that’s 198 million that published
  • 37% mentioned that those activities were comments on YouTube videos
  • Jeff Bullas observes that Google+ is attractive for its key features Hangouts.

 

Pinterest facts

  • Pinterest started in 2009
  • 100 million users
  • 80% are female

 

Blab facts

  • Blab started in 2015
  • Live streaming video app that allows up to 4 people to be the hosts
  • Viewers can comments while watching

 

Periscope facts

  • Periscope was launched in March, 2015
  • App that allows live video streaming from the app on your mobile phone
  • Periscope was acquired by Twitter for $86 million
  • People are watching 40 years worth of live video every day
  • (Live streaming video from the mobile took off in 2015 with the launch of Meerkat, Periscope and Blab.)

 

Flipboard facts

  • 72 million monthly users
  • 36 million use it every week
  • It is in more than 20 languages
  • Users flip through 8.2 billion stories a month
  • The app integrates news from media outlets from around the world and presents it in a magazine format.
    Flipboard does allow sharing, content publishing and comments.

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To gain further insights on the social media trends of the day, read Jeff Bullas’ work. He compiles the facts and interpret the trends. Read his observations of these stats by clicking here: JeffBullas.com
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Chris George, providing reliable PR counsel and effective advocacy. Need a trusted can-do EA or go-to writer? Call 613-983-0801 @ CG&A COMMUNICATIONS.

SM Content that Pops

screen_eyeball

Today there is just too much to read. Across the social media platforms, there is too much see.

That is why, when you get a set of eyeballs on your content, you had better ensure it leaps off the screen and pulls the reader in. It needs to offer a sensation. It needs to be very good writing. It needs to be memorable. Your content needs to pop!

Here are some suggestions to craft captivating your social media:

  • Write real good stories – interesting, topical; posts that capture the readers’ interests or make readers take a moment to think
  • Grab your readers’ attention – with punchy headlines and subheads, pull quotes and an interesting graphic; use all tactics to first capture their senses
  • Package and re-package – be consistent and persuasive in delivering your key messages; make your storyline compelling; and, re-package and re-post materials
  • Deliver multimedia – enrich your printed word with images, video and audio where possible; create graphics – perhaps an infographic or a stylized pull quote

An average reader might spend only seconds on your page to determine whether they will invest any more time in reading your content. Even then, in a few seconds, if the content is not engaging, they will click elsewhere. There must be a lot at play if you are to attract a reader through your piece.

For more tips on writing good social media content, By George Journal has many writing tips in their archives. Click: Tagged “writing”

2016 By George editorial mission

Through the years By George Journal has offered ideas and background on effective PR and GR tactics as well as the craft of writing. This body of work is an extension of our company’s forte – delivering reliable, strategic advocacy advice and exceptional writing services.

And to add some levity to the Journal we pepper each month with remarkable quotes and humourous pieces for use in our readers’ workplace and social settings.

Each year, we take up an issue to feature in this space – last year it was federal politics and the election campaign, and in years prior we have featured everything from “the cost of big government” to “what is the essence of quality writing?”

cyborgs_pics_01For 2016, the By George Journal has set as its editorial mission an exploration of the changing dynamics of effective communications for organizations and groups who wish to have their issues heard. How do you best convey something relevant and memorable in our daily maelstrom of media images and information? Consider:

  • For decision-makers, our world is spinning much faster with the accelerated flow of information 24/7.
  • Social media is evolving and content developers and IT managers are taking the place of wordsmiths and researchers.
  • The interplay between making a favourable first impression and making your case has become a key focus for everything communicated.

All of these discussions are up for inspection through this year. We hope our readers may gain insight into what it means to communicate effectively in our super-charged, wired world. (Given our bent for words and wordsmithing, you might expect to hear a lament or two through the year.)

By George will be carrying this discussion to our Twitter and Facebook feeds as well, so we hope followers will consider joining the dialogue.

All the best through 2016! We wish you a prosperous year!

Campaign Success and the Internet

Here is Google’s Colin McKay (head of GR for Google Canada) take on the role of the Internet in election campaigns these days:

“The Internet is outstripping what would traditionally be considered tactical media.”

McKay’s observations come from Google research data that shows both the public’s interest in political websites and the shared social experience is having a significant impact on the way Parties campaign and how Canadians engage in campaigns.

Here are the numbers:

  • 87% of Canadian households have Internet access.
  • Canadians spend 41.3 hours online per month.
  • Canadians now watch 28.9 hours of Internet video each week, surpassing television (which sits at 28.8 hours/week) for the first time.
  • Canadians are ranked second in the world for YouTube video viewing.
  • People look to the Internet for information on an election, candidate and issues 14.7 times leading up to election day.

It used to be that the Party and/or candidate’s website was an important element to inform voters within the last 72 hours of a campaign. However, McKay’s numbers suggest, a Party’s and candidate’s on-line presence is paramount to their success. An effective on-line strategy is a must-have and good, compelling content must be prepared from the start, and maintained throughout the campaign.

Bottom line: the Internet is the primary resource for voters’ information and has become the most important media weapon in any campaign’s strategy.