10 rules for crisis management

We are often asked advice about our rules of communications during a crisis. It is best if organizations think about crises before they hit. Be assured, a little bit of preparation will pay off ten-fold.

So, here’re 10 rules CG&A COMMUNICATIONS promotes to assist with crisis management:

1.  Write it down! Before a crisis occurs, draw up and distribute a comprehensive crisis communications plan. Always have a plan on paper.

2.  Know who will speak. Designate a small list of possible spokespersons and ensure they have training to give media interviews. The objective in responding during a crisis is to have a single voice, not a chorus.

3.  Organize yourself. Establish internal communications lines to ensure fast, accurate information when a crisis does occur. Prepare a list of inside and outside people to inform of a crisis. And, ensure all employees know where to direct media inquiries.

4.  Make good first impression. When the issue breaks, there must be an immediate meeting with senior management to determine the stance to take with the public. You have two critical hours to effectively respond. Your challenge is to define the issue accurately, deploy constantly changing tactics, and anticipate reactions.

5.  Prepare for media. Spend time briefing designated spokesperson(s) and ensure message lines are tight and clear.

6.  Be pro-active. Get out in front of the issue/event and make a public statement. No comment is no response and silence is anything but golden.

7.  Keep everyone in-the-know. Remember to keep your own house informed. Distribute statement to staff and other key people.

8.  Keep the channel(s) to media open. The media must know who the spokespersons are. An inquiry number should be made available to send and receive messages. In a crisis, it is essential that you are honest, accessible, and forthcoming.

9.  Always stay ahead of the issue. If the crisis is on-going, release periodic statements or hold periodic media briefings/news conferences.

10.  Never follow a list of ten golden rules. Each crisis is unique and requires special tactics to ensure the issues are dealt with effectively. Do not limit your options in answering to your crisis. A creative, pro-active plan is your best offense.

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

CG&A COMM Reflections

To celebrate passing its 25 year milestone in January 2019, CG&A Communications has posted a string of articles. Enjoy this stroll down memory lane.

Media Release: CG&A Communications Marks 25 Year Milestone

The Flashback Friday Photo Gallery

25 Facts You May Not Know About CG&A Communications

CG&A COMM 1994-1998 (the first five years)

CG&A COMM 1999 – 2003 (the growth of the company)

CG&A COMM 2004-2008 (the move to Niagara Region)

CG&A COMM 2009 – 2013 (Niagara highlights)

CG&A COMM 2014-2018 (re-establishing in Ottawa)

25 Significant Events of 1994 (25 Years Ago)

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Our PR Services Explained

 

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We are frequently being asked about CG&A COMM services. What is it that you do?! Here’s a brief explanation of our public relations offering.

 

Writers 

We write a lot. Our public relations and government affairs firm specializes in advocacy campaigns, issue management and wordsmith services. At the core of all our work is quality writing and content marketing services. We are creative, provocative where required, and always effective in delivering clients’ key messages.

 

Advocates 

With a background in politics and government relations, we provide advocacy advice and help to deliver public relations and issue oriented campaigns. Our company has represented businesses, institutions, associations and even governments in making their arguments to elected representatives and government bureaucracies.

 

Advisers    

As amiable gadflies, we are provocative, instructive and helpful with our PR and GR counsel. We manage critical issues and implement information campaigns. We coach clients on how to be more effective and to express themselves with more authority and flair. Whether the target audience is government, business or the public, we are always focused on results.

 

Visit the company website for more information:  CG&A COMMUNICATIONS

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Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

CG&A COMM 2014-2018

As part of its 25th business anniversary, CG&A COMMUNICATIONS is presenting the company’s history through the years. Here are 10 selected highlights from the years 2014 – 2018, when the firm relocated to Almonte and re-established itself in Ottawa.   

 

  1. Having moved to Almonte in 2013, the most significant development through the last five years has been re-establishing ourselves within former Ottawa circles. The move has brought CG&A COMM core consultants, Ray Leveille and Fraser Anderson, closer together. The team has recalibrated through this period and is much stronger providing a host of communications and government affairs services. The move back to Ottawa region also re-invigorated long held friendships.
  2. In 2018, CG&A COMMUNICATIONS successfully completed a RFP process to renew our government affairs contract with CMEC. The Ministers of Education remain involved in advancing the copyright interests of teachers and students with the federal government’s review of copyright law. We have now been with the ministers of education for 17 years and counting — which makes CMEC our longest-held client.
  3. Through this period the company secured contracts with a variety of clients. We provided media relations services to Motion Pay, a fintech company that specializes in connecting Canadian retail business with Chinese tourists and the Chinese-Canadian community. We provided strategic communications advice to the Canadian Kitchen Cabinet Association helping the Board to better position this fledgling trade association. We provided communications and wordsmith services to GotSkill? Games, a Canadian video skill-based gaming company.
  4. One of the unexpected pleasures of this period was meeting Dr. Merrilee Fullerton and assisting with her communications through her nomination process and an electoral victory in the 2018 provincial campaign. Merrilee is one of the most genuine people to enter politics – and we wish her well in her responsibilities at Queen’s Park.
  5. Relating to other political activities, Chris George has “scratched his political itch” a few times since returning to the Ottawa scene, volunteering first as campaign manager for Shaun McLaughlin’s successful 2014 mayoral bid in Mississippi Mills. Chris has also been called upon to provide counsel in other political contests in Lanark and in the City of Ottawa.
  6. In 2018, Chris George was asked by an independent news publisher to write a weekly political column on the federal scene on Parliament Hill. He has become a regular contributor to The Niagara Independent, which features Niagara Region business news as well as political affairs at every level of government. Read The Niagara Independent.
  7. Upon moving in 2013, Chris George joined the AHEPA Ottawa Chapter, a Hellenic fraternity that supports many local philanthropic efforts and helps to raise awareness of Hellenism in its community. Chris serves on the Executive as Chapter Secretary and represents the Chapter at conferences in Canada and the U.S.
  8. Chris George also volunteered in his local community to advance initiatives for his favourite pastime of cycling. His cycle pursuits have lead him to be active in the Friends of the Ottawa Valley Recreational Trail and to help with the establishment of a new Ottawa-Lanark cycle loop trail, both to boost local cycle tourism and economic development.
  9. This period has seen the expansion of the By George Journal’s on-line presence with the establishment of both a By George Facebook page and Twitter account. Followers of By George can now enjoy daily posts on Facebook and a regular stream of inspirational and motivational quotes on Twitter @ByGeorgeJournal.
  10. Lisa and Chris George have settled in the picturesque town of Almonte. They operate their business from their century home – enjoying the culture of the Ottawa Valley, while being only 45 minutes from Parliament Hill.

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

CG&A COMM 2009-2013

As part of its 25th business anniversary, CG&A COMMUNICATIONS is presenting the company’s history through the years. Here are 10 selected highlights from the years 2009 – 2013, when the firm operated from its main office in St. Catharines / Niagara Ontario.  

 

  1. A Key Career Success for Chris George — In June 2012, there was a great celebration as long-time client the Council of Ministers of Education, Canada (CMEC) saw a successful conclusion to more than a decade of government affairs activity in the federal copyright reform process. Parliament passed amendments to the federal Copyright Act that included the educational use of the Internet.
  2. CG&A Communications became the communications and government affairs company of record for Grimsby’s West Lincoln Memorial Hospital (WLMH) to support its efforts in replacing its aging building with a new hospital facility. In advancing this hospital’s case, we also undertook communications initiatives for WLMH’s affiliated hospital in Hagersville – the West Haldimand General Hospital.
  3. With the two hospital contracts, good friend Sue MacGregor assisted with the government affairs and stakeholder relations. At both hospitals we were advancing arguments with the provincial government to maintain services and keep the facilities. We also assisted the WLMH Foundation and its fundraising efforts.
  4. In 2009, Chris George became a founding partner of the Canadian Anaphylaxis Initiative (CAI), a volunteer network of families and allergy advocates from across the country. The CAI’s goal was to raise greater awareness in Ottawa of anaphylaxis – severe life-threatening allergies. The group worked with MPs to present a motion in Parliament, which was voted on and unanimously passed May 2013 in the House of Commons.
  5. Chris George volunteered on the Board of the Child Advocacy Centre Niagara, an organization that advocates for children and youth who have been physically abused, sexually abused, became targets of internet luring, or were unwilling witnesses of violence. He served for a short time as the Centre’s Chairman of the Board. For Chris’s efforts with the Centre and with the CAI, he was recognized by the City of St. Catharines with a community volunteer award.
  6. In November 2008, CG&A COMMUNICATIONS established an on-line By George Journal, an opus with a mission to share ideas on PR and GR tactics and to provide bons mots and humourous pieces for use in the workplace and social settings. Chris George serves as the editor (now in its 11th year).
  7. The company was hired by Celebration Casinos to provide writing services in preparing bidding documents for an Ontario Government procurement process for establishing and managing new casinos through the province.
  8. Other contracts secured in this time frame include writing services for the Niagara Parks Commission, as well as writing assignments for the New Exporters to Border States (Ontario), run out of the Canadian Consulate office in Buffalo, NY.
  9. During this time period, after 14 years of service, we saw the amiable parting of ways with our client MADD Canada. CG&A COMMUNICATIONS provided MADD’s public relations and government affairs and helped raise the organization to being the preeminent voice on impaired driving issues in Canada. Without question, supporting the families of victims of impaired driving was the most rewarding work in the history of the firm.
  10. After more than 10 years in St Catharines, Chris and Lisa George made the decision to move back to eastern Ontario. There are many fond memories of the years in Niagara. In March 2013, the Georges and CG&A COMMUNICATIONS relocated to Almonte, Ontario – a 45-minute drive to Parliament Hill.

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.