Social media specialist Cara Pring always amazes her readers with the reams of statistical and factual information she digs up on the use of the Internet. By George highly recommends her blog: “The Social Skinny.” So, here are lists of the most and least remarkable sm 2012 stats she has shared:
Top 15 Positive Social Media Statistics For 2012
- 91% of online adults use social media regularly
- 9/10 mobile searches lead to action (over half lead to purchase)
- There are more devices connected to the Internet than there are people on Earth
- 70% of adult social networkers shop online
- 54% of active social networkers follow a brand
- 61% of global internet users research products online
- 93% of US adult Internet users are on Facebook
- Watching video on computers has become as common as watching video on television among online consumers
- 67% of Twitter users (US) are more likely to buy from brands they follow
- Companies that blog have 55% more website visitors
- By 2016 more than half of the dollars spent in US retail will be influenced by the web
- 77% of B2C companies have acquired customers from Facebook
- Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers
- 83% of people who complained on Twitter loved the response from those companies that did make the effort
- 62% of marketers became more important to their marketing campaigns in the last 6 months
Top 10 Negative Social Media Statistics For 2012
- 25% of small to medium sized businesses have no strategy and only 28% measure their ROI of social media activity
- 83% of socially savvy consumers have walked away from a purchase in the past year after a negative customer service experience
- 80% of businesses use social media sites to monitor/extract information related to competitors
- 56% of customer tweets to companies are being ignored
- On average companies only respond to 30% of social media fans’ feedback
- 70% of brands ignore complaints on Twitter
- Auto-posting to Facebook decreases likes and comments by 70%
- 55% of companies ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond
- Only 26% of brands regularly included a call-to-action in their tweets
- Only 44% of customers are answered within the first 24 hours
These stats were original read in a Top Dog blog entry, where they reference and source Cara Pring’s original post.
