• A prince who wishes to do great things must learn to practice deceit.
• Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
• In the actions of men . . . from which there is no appeal, the end justifies the means.
• There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things.
• Men are so simple and so ready to obey present necessities, that one who deceives will always find those who allow themselves to be deceived.
• The conqueror must arrange to commit all his cruelties at once.
• A prince never lacks legitimate reasons to break his promise.
• How easily men are corrupted . . . however good they may be and however well taught.
• Ambition is so powerful a passion in the human breast, that however high we reach we are never satisfied.
• No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.

.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.