Numbers
The on-line world represents a total of 2.4 billion Netizens. Every minute of every day:
- e-mail users send 204,000,000 messages
- Google receives 4,000,000 search inquiries
- Facebook users share 2,460,000 pieces of content
- Twitter users tweet 277,000 times
- Instagram users post 216,000 new photos
- YouTube users upload 72 hours of new video
- Amazon makes $83,000 in on-line sales
- Apple users download 48,000 apps
- Whatsapp users share 347,222 photos
- Pinterest users pin 3,472 images
Times
The best time to join on-line conversations:
- Facebook – betwn 1 – 4 p.m.
- Twitter – btwn 1 – 3 p.m.
- Google + – btwn 9 – 11 a.m.
- LinkedIn – btwn 7 – 9 a.m. & 5 – 6 p.m.
- Blogging – around 11 a.m.
- Pinterest – btwn 2 – 4 p.m. & 8 p.m. – 1 a.m.
- YouTube – btwn 1 – 3 p.m.
- Tumblr – around 10 p.m.
Trends
In early 2014, the prevalent social media trends include:
- Uploading photos to Facebook – at least 350,ooo,ooo photos are uploaded every day
- Visual graphics on a rise – about 70% increase in infographics from this time last year
- Increase in senior citizens on Internet and increase use of all social media tools – 53% of seniors are now on-line and those above 50 spend about 4 hours a day on the Internet; 1 in 3 use social media and 1 in 5 are on Twitter
- Further increase in social media marketing spending – up 57% in 2013 and up 23% in early 2014