Tag Archives: CG&A

25 Significant Events of 1994

Here are twenty-five significant events of 1994 (25 years ago), the year CG&A Communications opened its doors.

  1. The world population reaches 5,670,000,000 (today it is 2 billion more)
  2. Jean Chretien is Prime Minister of Canada and Bob Rae Premier of Ontario
  3. OJ Simpson’s white Bronco is chased by police LIVE on international news
  4. TV series ER and Friends debuts
  5. Yahoo is founded
  6. Amazon is founded with a goal to change the way we shop
  7. PlayStation is first introduced
  8. The computer Zip Drive is introduced
  9. The Whitehouse launches its website
  10. Bill Clinton is US President; former US President Ronald Reagan announces he has Alzheimer’s
  11. First Lady Jacqueline Kennedy Onassis dies of cancer at age 64
  12. Nelson Mandela is inaugurated as South Africa President
  13. Rwandan genocide begins in Kigali, Rwanda
  14. The Channel Tunnel is opened to connect Britain with France
  15. Time Magazine’s Man of the Year is Pope John Paul II
  16. The George Foreman Grill is released
  17. Michael Jackson and Lisa Maria Presley are briefly married
  18. Singer/Songwriter Kurt Cobain commits suicide at age 27
  19. Canadian singer/songwriter Justin Bieber is born and comedian John Candy dies of a heart attack at age 43
  20. Song of the Year is “A Whole New World” (Theme From Aladdin)
  21. The Lion King movie is released, the biggest hit of the Disney Renaissance era
  22. The blockbuster movie of ‘94 is Forrest Gump
  23. Schlinder’s List wins a number of Oscars
  24. For the first time in history, chain bookstores outsell independent stores
  25. Brazil wins the World Cup, Dallas Cowboys win the Super Bowl championship, and NY Rangers win the Stanley Cup

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

Top 3 Facebook posts of 2018

This week, By George counted down the top 10 posts to be highlighted in 2018 on the By George Facebook Page. Here are the top three selected from last year:

#3

#2

The #1 By George Facebook post of 2018…

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @CG&A COMMUNICATIONS.

Answering That Question about What You Do

“So what is it that you do?”

How often do you get asked that question? Do you have a rehearsed answer that gets people attention? Or do you find yourself struggling each time to find the right expressions to explain what “you do”?

When someone asks what your organization does, do you have a concise explanation? What of your colleagues? Would their description of what your organization does be similar?

The best thing an individual or organization can do for themselves is to think through and develop a script to answer the most basic of human exchanges; particularly the obvious questions about one’s identity and purpose. Here’s our suggestion: take the time and craft an “elevator chat” script.

The elevator chat will serve you (and your colleagues) as a concise description of who you are, what you do and why it matters. It can be developed to sound informal; however, a good script will be precise and capture the essence and significance of your work. Because you take the time to refine the key message(s), this script will be clear and accurate.

An effective elevator chat will be intriguing and leave your audience curious and wanting to learn more of what you do.

In order to help you craft a sound and engaging elevator chat, here are four questions to prompt your creative process and hone your core message(s).

  • 1. Answer the question “Why do I care?” Why should someone care and take notice of what you do? Talk about the significance of your work and/or organization – rather than its structure and your duties. In this way, you may establish an emotional connection between you and the person standing before you..
  • 2. Answer the question “What sets you apart?” You should highlight what makes you unique, distinctive – what sets you apart. It may be that you are the first or only one to be doing your work in the area – or perhaps you approach your work in a certain manner from others.
  • 3. Answer the basics. Include relevant details of the what? where? how? when? In order to showcase the explanation of the why? All details should accentuate the why? – the significance of your work.
  • 4. Anticipate the “So what?” question. Your chat should have a strong closing that provides the audience with a way to learn more, become involved, enter into a longer conversation. If you have made an emotional connection in the 30 – 40 seconds of your chat, there is a perfect opportunity to engage your enquirer in another level of discussion.

Have a business card to hand out; a website URL to share; a promise to follow-up in the days ahead. Be sure to follow-up with your enquirer. Take a few minutes each day to write thank you and follow-up notes.

So, the next time someone asks, “What is it that you do?” – there will be no grimacing, no fishing for the right phrase. Each elevator chat is an opportunity to share what is significant and, perhaps, to make a new connection.

(ed. – This is a repost, picked as one of our favourite three posts of 2011, taken from the earlier posts on the By George Journal.  The original post is here.)

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

The By George summertime e-newsletter…

Ahhh, summer! –  By George 
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Have you ever wondered why it is that children view summer days as long and, it seems, as we age they become shorter? Given our unforgivably harsh Canadian winters, our collective preoccupation is to make the most of this glorious season. So, the challenge is how to hang onto as much of a summer day as possible.
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This summer, consider consciously undertaking an “extra fun activity” each day. For each day in August, challenge yourself to add a summer diversion that you can enjoy with your family and friends. Plan something new or different, or make past summertime traditions a priority (whether you are vacationing or attempting to add it to your workday).
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Consider these activities for starters: go for a picnic, go for a bike/hike/paddle, prepare a favorite meal with your partner, start a weekly boardgame night, play a lawn game with your family, plan time with a friend on a porch or patio, pick berries, plan a weekend staycation, pitch a tent in your yard, toss a frisbee, play in a water hose with your children, take the family to a community event, go fishing, re-read a favourite book, complete the weekend paper’s crossword, listen to the Beach Boys, toast marshmallows over a campfire, host a barbeque cook-off, watch a sunset, walk a neighbourhood or trail you haven’t been to recently (and do it in a rain shower).
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Ahhh summer! Go ahead, I challenge you to make the most of it.  Cheers,
Chris
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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

We’re announcing….

CG&A Communications and Wavelength Media have teamed up to provide clients with both the strategic counsel and creative materials necessary to meet their marketing and/or advocacy goals.

There has been a mind-meld and the results are exciting:

 Powerful websites, social media and marketing materials

Impactful branding and positioning initiatives

Provocative issue and advocacy campaigns

 

Wavelength Media is a media production company that creates everything from websites and printed material to the video and photography required to make it all interesting. They have been operating in Ottawa since 2005; see more of their media production talents at wavelengthmedia.ca

 

As you know, CG&A Communications is a public / government relations firm that specializes in advocacy campaigns, issue management, and writing services. We have been providing reliable counsel and effective advocacy since 1994; read more about our services at cgacommunications.com

 

By combining our efforts, we are able to offer clients planning and tactical counsel, wordsmith services, and all the creative materials necessary for success. From conception to completion, our team of expert communicators will support the effective implementation of promotional and advocacy initiatives.

 

Connect today and we will be pleased to discuss what we can do for you.

Chris George  |  613-983-0801  |  cgacomm@gmail.com

Graham Lindsey  |  613-454-5121  |  gl@grahamlindsey.com

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

6 Steps of Effective Advocacy

Advocacy 101… the six steps…

 

  1. Plan: Write your objectives and course of action down on paper and discuss with all participants.

 

  1. Identify target audience: Get specific about who you want to reach and develop your lists.

 

  1. Focus theme and message(s): Take time and pay attention to your messaging — be clear, concise, precise and use engaging language.

 

  1. Develop tools and tactics: Answer the question, “what will best make our point?”, and develop presentation materials that will be effective with your chosen audience(s).

 

  1. Implement plan and analyse response (and revise messages if necessary): Constantly monitor your exchanges and you might need to revise and redeliver the messages.

 

  1. Follow-through: You will foster strong relationships and realize goals when you pay attention to the details and follow-through with all leads.

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Quotes to inspire, motivate and provoke

Many will know that By George Journal regularly tweet quotes to inspire, motivate and provoke. Here are some of our latest “favourite” bons mots!

  • “Apparently there is nothing that cannot happen today.” – Mark Twain
  • “Act the way you’d like to be and soon you’ll be the way you act.” – Leonard Cohen
  • “The value of a man resides in what he gives and not in what he is capable of receiving.” – Albert Einstein
  • “You have not lived until you have done something for someone who can never repay you.” – Anon.
  • “It is never too late to become what you might have been.” – George Eliot
  • “Character is power.”- Booker T. Washington
  • “If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
  • “However beautiful the strategy, you should occasionally look at the results.” -Winston Churchill
  • “Efforts and courage are not enough without purpose and direction.” – John F. Kennedy
  • “Success consists of going from failure to failure without loss of enthusiasm.” – Winston Churchill
  • “We all live in suspense, from day to day, from hour to hour, in other words, we are the hero of our own story.” – Mary McCarthy
  • “To be able to fill leisure intelligently is the last product of civilization.” – Arnold Toynbee
  • “Success is not the key to happiness. Happiness is the key to success.” – Albert Schweitzer
  • “People are just about as happy as they make up their minds to be.” – Abraham Lincoln

Follow us: https://twitter.com/ByGeorgeJournal

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Top 3 By George Facebook posts of 2017

This week, By George counted down the top 10 posts to be highlighted in 2017 on the By George Facebook Page. Here are the top three selected from last year:

#3 

#2 

#1

Access the album with all top 10 By George Facebook posts – HERE.

Like what you see? Well, join us on Facebook to get daily posts of inspiration and motivation.

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

 

 

 

CG&A COMMS entering its 25th year

We are pumped at CG&A COMMUNICATIONS as we start the first full work week of 2018. Our braintrust of public relations and government relations specialists is entering our 25th year of business

Not every business – certainly not a “virtual” PR/GR consultancy – can celebrate longevity, especially when there has been such fundamental changes to how business and people communicate in the last 25 years. In the early 90’s email was just being introduced into the work place and the buzz was something new called “the web”. The company’s greatest costs in the early days were Bell bills that covered long distance and fax expenses, and the trusty cross-City bike couriers who delivered and retrieved clients’ files in a timely fashion. So, looking back at the past 25 years of a small business specializing in communications is like travelling through a time warp!

 

Company President Chris George explains the firm’s success can be attributed to the professionalism and talent of its network of associates.  “We have come this far because of our personal attention to our clients’ needs. We have had great people along the way who have enriched our brand and reputation for reliable and quality services.”

 

“Looking at this 25th year, it’s great to have so many exciting initiatives before us and a few new projects on the horizon.”

 

On January 4, 2019, CG&A COMMUNICATIONS will mark its special anniversary — 25 years to the day the firm “opened its doors.”  George quipped on the next 12 months, “One can’t blame us for wanting a year-long celebration leading up to the 25-year anniversary. A career milestone like this certainly won’t come again in our lifetime!”

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

Our articles tagged “writing”

typewriter3

The By George Journal articles tagged “writing” are for those who fancy themselves to be writers, copy-editors, hacks and flacks. We trust these posts will be helpful for a public relations practitioner or corporate professional – or anyone else for that matter – who writes for a living. Here are examples of what you will find buried deep within this blog:

Rules for Writing Plan English
Basics of Developing “Good SM Content”
20 rules for fine writing
Your Wordplay Weapons
Paraprosdokians to Enjoy

Go ahead and check out our menu of articles tagged “writing” and take a moment to read our commentary “We believe the power of words is a magnificent thing.” You’ll find here, that the By George Journal and the wordsmiths at CG&A COMMUNICATIONS are dedicated to bringing you the “write stuff”!

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

 

Canada’s #1 Symbol

Through the past few weeks, the By George Journal conducted a Canadiana contest to select the most-Canadian of symbols.  Based on the feedback of our followers, here are the top-three, most-beloved symbols of Canadiana.

 

In reverse order, the top-three selected symbols are:

#3 The RCMP

 

#2 The Game of Hockey

 

#1 The Beaver

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Our e-bookshelf

e-book_1Check out our e-bookshelf for the seven e-books available as PDF files for your reading enjoyment. Visit our e-bookshelf to get your By George writing today.

 

By George Journal E-bookshelf

 

We offer on-line payment through PayPal. (Once your order is complete, you will receive an e-mail containing your e-book.) For less than the price of your Starbucks morning coffee, you can pull from the By George e-bookshelf:

Becoming Better Communicators

Keep Them Laughing

1001 Quotes on Politics, Elections, Democracy and Government

Our 1000 FAV Quotes

A Day in the Life of Man – Sustenance for the Soul

The By George Treasury

By George Treasury II

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Introducing Parliament Hill Sentinel

(With MPs returning to Ottawa on Monday, this services notice is being re-posted from earlier this month.)

 

CG&A COMMUNICATIONS is pleased to introduce the Parliament Hill Sentinel, an Ottawa monitoring and reporting service for emerging political and policy news from the Nation’s Capital.

 

This service will help to provide organizations or businesses with the necessary information required to make informed decisions. Subscribers to the service will have attentive eyes and ears in the corridors of Parliament and Ottawa’s bureaucratic offices towers.

 

With the service, CG&A COMMUNICATIONS’ senior advisors will monitor and report out on Ottawa activities, tracking up to 3 specific issues for each subscriber. Keep tabs on:

  • House of Commons and Senate debates
  • Parliamentary committees and MPs working groups
  • Federal departmental news and initiatives
  • Key MPs’, Senators’ and officials’ comments relating to your concerns
  • Monitoring media broadcasted from pertinent stakeholders and the Canadian and American news media
  • Providing Summary Overviews on breaking news

We deliver regular updates from Ottawa (average of 3 per week) with all the news and information required to stay abreast of emerging issues impacting your area of concern.

 

To see the full Parliament Hill Sentinel offer, click here.

 

Contact Chris George directly to learn more and to sign up with the Parliament Hill Sentinel.

 

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Top posts to inspire and motivate – By George

Through the last five years, on a routine basis, By George has posted on Facebook inspirational and motivational quotes to enliven our followers’ day. If you are one of our FB followers, you will know that this past next week we counted down the “Top 10 posts of 2016”.

If you have not already done so, you may wish to consider “liking” the By George Journal Facebook page.

To give you an idea of the-best-of-the-best quotes we have shared through the last five years, here are the number one quotes from the years 2012 through 2016.

#1 in 2012

#1 in 2013

#1 in 2014

#1 in 2015

#1 in 2016

If you like these Facebook posts, you may also like the regular stream of tweets on our Twitter feed: @ByGeorgeJournal.

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

E-Book: Thoughts to Motivate and Inspire

A Day in the Life of Man is a source of personal energy

– a perfect gift for family, friends and co-workers

 

 

For Chris George, remarkable quotes and verse help to put life into perspective – the magic and mysteries of our world and of man are translated through poignant thought. So, it is his personal obsession to find the right phrase that spawned this collection of thought to motivate and inspire people through their daily routines, challenges and relationships.

 

A Day in the Life of Man – Sustenance for the Soul is a moving collection of verse, thoughts and quotes that takes the reader through an average day – from dawn to dusk. Page by page, as one experiences his day, the assortment of thoughts will encourage reflection and reawaken hope and draw energy from within.

 

“This book is for everyone who wants to make the most of themselves and of their day,” says Chris George. “The collection of thought teaches essential lessons of life, it provides support for the trials of the day, and it will offer comfort to a soul that is ever-stretching.”

 

“We live in a complicated world, with events that often make little sense and push us back into ourselves for answers. At the same time, we are social beings wanting to make connections and share life’s experiences. This book helps to draw lines of rationality, dot to dot,” says George.

 

A Day in the Life of Man – Sustenance for the Soul is released as an e-book, available as a pdf.  Your $5 payment can be made on-line through PayPal, accessed in Our E-Bookshelf.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

Margaret Thatcher – on success

Margaret Thatcher’s musings have provided motivation for many around the world. Here’s a favourite on the topic of success:

 

What is success? I think it is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and a certain sense of purpose.

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For more bons mots, click on the By George Journal tags of motivation and inspirational. Also, in Our E-Bookshelf, you can obtain Our 1000 FAV Quotes, a compilation of the best of the best FAV quotes.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

Communicate More Effectively, More Persuasively

Becoming Better Communicators is a self-empowering handbook to improve your workplace and social exchanges.

Chris George, author, says the book is for anyone who wants to improve how they are received by others, “This book will help you express yourself clearer, present your ideas better and it will give you more confidence when communicating one-to-one.”

“The tips and checklists were first developed to assist senior executives become more effective within their workplaces. However, the handbook will prove helpful for anyone wishing to improve their relationships, whether it be with work colleagues, or with friends or loved ones. “

The e-book’s introduction provides direction for how best to use the handbook. Here is an excerpt:

   Becoming Better Communicators will help you convey your ideas and display your talents at work and in social settings. By accepting the suggestions, you will be nudged towards appreciating and honing your own unique style of communicating. This, in turn, will provide greater confidence and comfort in expressing your opinions, ideas and work.

   Your success with this handbook comes down to the degree you get to know yourself better. The challenge is to continually re-read the suggestions within, and make it a personal goal to take incremental steps towards self-improvement day-by-day, week-by-week. It takes effort to consciously change your communications habits. You must think about and reflect on your changes. Live with them. Take the time to think through how your altered approaches are being received by the different audiences you deal with each day — your colleagues, friends, and even your partner and family.

   By consciously following the suggestions within, systematically re-reading the handbook, and keeping your commitment to self-improvement, you will form new habits in expressing yourself, and you will become a better communicator.

Becoming Better Communicators is available for the low price of $5. To purchase this e-book today, visit the Our E-bookshelf.

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Our most beloved national symbol

After a month of deliberation on the symbols held dearest by Canadians, By George has determined “the most beloved national symbol.”  Through the last few days we have sought feedback from followers and had direct input from our own By George network and the remaining four top symbols have been ranked. So, here they are — in reverse order — with the last being our # 1.

It gives us great pride to announce the most beloved national symbol here this morning…

# 4 – The Beaver

beaverphoto

# 3 – Niagara Falls

Canuck_28

# 2 – Our maple leaf flag

canuck_25

# 1 – Our national game – hockey

hockey_net_and_puck_2428

For those interested in reviewing the By George contest and the Canadiana choices made through June, here are our posts:

Our search for “The Beloved Symbol of Canada”

Have your say on Canadiana

with a link to “The sweet 16” newsletter

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Happy Canada and have a great holiday weekend!

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

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With every drop of a puck, a Canadian’s heart skips a beat! Is there any doubt that it’s our national pride?!

hockeydavid01

 

 

Choose from our top 4 Canadiana

The By George month-long search for the greatest Canadiana symbol has come to a choice of four iconic symbols Canucks are all familiar with. You are encouraged to click into our By George Journal Facebook page to provide your opinion on the order of the following….

beaverphoto

The Beaver

canuck_25

The Canadian Flag

hockey

Hockey

Canuck_28

Niagara Falls

 

Click in here to have your say: By George Journal on Facebook

Our recent newsletter featured “the sweet 16” and you can read the newsletter here.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Have your say on Canadiana

canuck_30This month By George is in search of the greatest Canadiana symbol.  We have been presiding over head-to-head choices of 64 different symbols of national pride and, currently, we have narrowed the field to “the sweet 16” of Canada.  On our By George Facebook page, we invite our followers to comment on the selections. Certainly, we have had some lively debate; for example, when the Calgary Stampede was selected over the Bluenose. (Should there be a compelling argument or overwhelming outcry about the choice of one of the symbols, or the other, By George will reserve the right to reverse the decision and go with our readership’s favourite.)

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Our objective is to identify the single-most important symbol of national pride, the most beloved symbol of Canadiana.

Click in here to have your say: By George Journal on Facebook

Our recent newsletter featured “the sweet 16” and you can read the newsletter here.

canuck_43   canuck_29   canuck_20   canuck_03

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.