Tag Archives: CG&A

6 Steps of Effective Advocacy

Advocacy 101… the six steps…

 

  1. Plan: Write your objectives and course of action down on paper and discuss with all participants.

 

  1. Identify target audience: Get specific about who you want to reach and develop your lists.

 

  1. Focus theme and message(s): Take time and pay attention to your messaging — be clear, concise, precise and use engaging language.

 

  1. Develop tools and tactics: Answer the question, “what will best make our point?”, and develop presentation materials that will be effective with your chosen audience(s).

 

  1. Implement plan and analyse response (and revise messages if necessary): Constantly monitor your exchanges and you might need to revise and redeliver the messages.

 

  1. Follow-through: You will foster strong relationships and realize goals when you pay attention to the details and follow-through with all leads.

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Quotes to inspire, motivate and provoke

Many will know that By George Journal regularly tweet quotes to inspire, motivate and provoke. Here are some of our latest “favourite” bons mots!

  • “Apparently there is nothing that cannot happen today.” – Mark Twain
  • “Act the way you’d like to be and soon you’ll be the way you act.” – Leonard Cohen
  • “The value of a man resides in what he gives and not in what he is capable of receiving.” – Albert Einstein
  • “You have not lived until you have done something for someone who can never repay you.” – Anon.
  • “It is never too late to become what you might have been.” – George Eliot
  • “Character is power.”- Booker T. Washington
  • “If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
  • “However beautiful the strategy, you should occasionally look at the results.” -Winston Churchill
  • “Efforts and courage are not enough without purpose and direction.” – John F. Kennedy
  • “Success consists of going from failure to failure without loss of enthusiasm.” – Winston Churchill
  • “We all live in suspense, from day to day, from hour to hour, in other words, we are the hero of our own story.” – Mary McCarthy
  • “To be able to fill leisure intelligently is the last product of civilization.” – Arnold Toynbee
  • “Success is not the key to happiness. Happiness is the key to success.” – Albert Schweitzer
  • “People are just about as happy as they make up their minds to be.” – Abraham Lincoln

Follow us: https://twitter.com/ByGeorgeJournal

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

Top 3 By George Facebook posts of 2017

This week, By George counted down the top 10 posts to be highlighted in 2017 on the By George Facebook Page. Here are the top three selected from last year:

#3 

#2 

#1

Access the album with all top 10 By George Facebook posts – HERE.

Like what you see? Well, join us on Facebook to get daily posts of inspiration and motivation.

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

 

 

 

CG&A COMMS entering its 25th year

We are pumped at CG&A COMMUNICATIONS as we start the first full work week of 2018. Our braintrust of public relations and government relations specialists is entering our 25th year of business

Not every business – certainly not a “virtual” PR/GR consultancy – can celebrate longevity, especially when there has been such fundamental changes to how business and people communicate in the last 25 years. In the early 90’s email was just being introduced into the work place and the buzz was something new called “the web”. The company’s greatest costs in the early days were Bell bills that covered long distance and fax expenses, and the trusty cross-City bike couriers who delivered and retrieved clients’ files in a timely fashion. So, looking back at the past 25 years of a small business specializing in communications is like travelling through a time warp!

 

Company President Chris George explains the firm’s success can be attributed to the professionalism and talent of its network of associates.  “We have come this far because of our personal attention to our clients’ needs. We have had great people along the way who have enriched our brand and reputation for reliable and quality services.”

 

“Looking at this 25th year, it’s great to have so many exciting initiatives before us and a few new projects on the horizon.”

 

On January 4, 2019, CG&A COMMUNICATIONS will mark its special anniversary — 25 years to the day the firm “opened its doors.”  George quipped on the next 12 months, “One can’t blame us for wanting a year-long celebration leading up to the 25-year anniversary. A career milestone like this certainly won’t come again in our lifetime!”

 

Chris George provides reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

Our articles tagged “writing”

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The By George Journal articles tagged “writing” are for those who fancy themselves to be writers, copy-editors, hacks and flacks. We trust these posts will be helpful for a public relations practitioner or corporate professional – or anyone else for that matter – who writes for a living. Here are examples of what you will find buried deep within this blog:

Rules for Writing Plan English
Basics of Developing “Good SM Content”
20 rules for fine writing
Your Wordplay Weapons
Paraprosdokians to Enjoy

Go ahead and check out our menu of articles tagged “writing” and take a moment to read our commentary “We believe the power of words is a magnificent thing.” You’ll find here, that the By George Journal and the wordsmiths at CG&A COMMUNICATIONS are dedicated to bringing you the “write stuff”!

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

 

Canada’s #1 Symbol

Through the past few weeks, the By George Journal conducted a Canadiana contest to select the most-Canadian of symbols.  Based on the feedback of our followers, here are the top-three, most-beloved symbols of Canadiana.

 

In reverse order, the top-three selected symbols are:

#3 The RCMP

 

#2 The Game of Hockey

 

#1 The Beaver

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Our e-bookshelf

e-book_1Check out our e-bookshelf for the seven e-books available as PDF files for your reading enjoyment. Visit our e-bookshelf to get your By George writing today.

 

By George Journal E-bookshelf

 

We offer on-line payment through PayPal. (Once your order is complete, you will receive an e-mail containing your e-book.) For less than the price of your Starbucks morning coffee, you can pull from the By George e-bookshelf:

Becoming Better Communicators

Keep Them Laughing

1001 Quotes on Politics, Elections, Democracy and Government

Our 1000 FAV Quotes

A Day in the Life of Man – Sustenance for the Soul

The By George Treasury

By George Treasury II

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Introducing Parliament Hill Sentinel

(With MPs returning to Ottawa on Monday, this services notice is being re-posted from earlier this month.)

 

CG&A COMMUNICATIONS is pleased to introduce the Parliament Hill Sentinel, an Ottawa monitoring and reporting service for emerging political and policy news from the Nation’s Capital.

 

This service will help to provide organizations or businesses with the necessary information required to make informed decisions. Subscribers to the service will have attentive eyes and ears in the corridors of Parliament and Ottawa’s bureaucratic offices towers.

 

With the service, CG&A COMMUNICATIONS’ senior advisors will monitor and report out on Ottawa activities, tracking up to 3 specific issues for each subscriber. Keep tabs on:

  • House of Commons and Senate debates
  • Parliamentary committees and MPs working groups
  • Federal departmental news and initiatives
  • Key MPs’, Senators’ and officials’ comments relating to your concerns
  • Monitoring media broadcasted from pertinent stakeholders and the Canadian and American news media
  • Providing Summary Overviews on breaking news

We deliver regular updates from Ottawa (average of 3 per week) with all the news and information required to stay abreast of emerging issues impacting your area of concern.

 

To see the full Parliament Hill Sentinel offer, click here.

 

Contact Chris George directly to learn more and to sign up with the Parliament Hill Sentinel.

 

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Top posts to inspire and motivate – By George

Through the last five years, on a routine basis, By George has posted on Facebook inspirational and motivational quotes to enliven our followers’ day. If you are one of our FB followers, you will know that this past next week we counted down the “Top 10 posts of 2016”.

If you have not already done so, you may wish to consider “liking” the By George Journal Facebook page.

To give you an idea of the-best-of-the-best quotes we have shared through the last five years, here are the number one quotes from the years 2012 through 2016.

#1 in 2012

#1 in 2013

#1 in 2014

#1 in 2015

#1 in 2016

If you like these Facebook posts, you may also like the regular stream of tweets on our Twitter feed: @ByGeorgeJournal.

Chris George, providing reliable PR & GR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

E-Book: Thoughts to Motivate and Inspire

A Day in the Life of Man is a source of personal energy

– a perfect gift for family, friends and co-workers

 

 

For Chris George, remarkable quotes and verse help to put life into perspective – the magic and mysteries of our world and of man are translated through poignant thought. So, it is his personal obsession to find the right phrase that spawned this collection of thought to motivate and inspire people through their daily routines, challenges and relationships.

 

A Day in the Life of Man – Sustenance for the Soul is a moving collection of verse, thoughts and quotes that takes the reader through an average day – from dawn to dusk. Page by page, as one experiences his day, the assortment of thoughts will encourage reflection and reawaken hope and draw energy from within.

 

“This book is for everyone who wants to make the most of themselves and of their day,” says Chris George. “The collection of thought teaches essential lessons of life, it provides support for the trials of the day, and it will offer comfort to a soul that is ever-stretching.”

 

“We live in a complicated world, with events that often make little sense and push us back into ourselves for answers. At the same time, we are social beings wanting to make connections and share life’s experiences. This book helps to draw lines of rationality, dot to dot,” says George.

 

A Day in the Life of Man – Sustenance for the Soul is released as an e-book, available as a pdf.  Your $5 payment can be made on-line through PayPal, accessed in Our E-Bookshelf.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

Margaret Thatcher – on success

Margaret Thatcher’s musings have provided motivation for many around the world. Here’s a favourite on the topic of success:

 

What is success? I think it is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and a certain sense of purpose.

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For more bons mots, click on the By George Journal tags of motivation and inspirational. Also, in Our E-Bookshelf, you can obtain Our 1000 FAV Quotes, a compilation of the best of the best FAV quotes.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

Communicate More Effectively, More Persuasively

Becoming Better Communicators is a self-empowering handbook to improve your workplace and social exchanges.

Chris George, author, says the book is for anyone who wants to improve how they are received by others, “This book will help you express yourself clearer, present your ideas better and it will give you more confidence when communicating one-to-one.”

“The tips and checklists were first developed to assist senior executives become more effective within their workplaces. However, the handbook will prove helpful for anyone wishing to improve their relationships, whether it be with work colleagues, or with friends or loved ones. “

The e-book’s introduction provides direction for how best to use the handbook. Here is an excerpt:

   Becoming Better Communicators will help you convey your ideas and display your talents at work and in social settings. By accepting the suggestions, you will be nudged towards appreciating and honing your own unique style of communicating. This, in turn, will provide greater confidence and comfort in expressing your opinions, ideas and work.

   Your success with this handbook comes down to the degree you get to know yourself better. The challenge is to continually re-read the suggestions within, and make it a personal goal to take incremental steps towards self-improvement day-by-day, week-by-week. It takes effort to consciously change your communications habits. You must think about and reflect on your changes. Live with them. Take the time to think through how your altered approaches are being received by the different audiences you deal with each day — your colleagues, friends, and even your partner and family.

   By consciously following the suggestions within, systematically re-reading the handbook, and keeping your commitment to self-improvement, you will form new habits in expressing yourself, and you will become a better communicator.

Becoming Better Communicators is available for the low price of $5. To purchase this e-book today, visit the Our E-bookshelf.

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Our most beloved national symbol

After a month of deliberation on the symbols held dearest by Canadians, By George has determined “the most beloved national symbol.”  Through the last few days we have sought feedback from followers and had direct input from our own By George network and the remaining four top symbols have been ranked. So, here they are — in reverse order — with the last being our # 1.

It gives us great pride to announce the most beloved national symbol here this morning…

# 4 – The Beaver

beaverphoto

# 3 – Niagara Falls

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# 2 – Our maple leaf flag

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# 1 – Our national game – hockey

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For those interested in reviewing the By George contest and the Canadiana choices made through June, here are our posts:

Our search for “The Beloved Symbol of Canada”

Have your say on Canadiana

with a link to “The sweet 16” newsletter

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Happy Canada and have a great holiday weekend!

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

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With every drop of a puck, a Canadian’s heart skips a beat! Is there any doubt that it’s our national pride?!

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Choose from our top 4 Canadiana

The By George month-long search for the greatest Canadiana symbol has come to a choice of four iconic symbols Canucks are all familiar with. You are encouraged to click into our By George Journal Facebook page to provide your opinion on the order of the following….

beaverphoto

The Beaver

canuck_25

The Canadian Flag

hockey

Hockey

Canuck_28

Niagara Falls

 

Click in here to have your say: By George Journal on Facebook

Our recent newsletter featured “the sweet 16” and you can read the newsletter here.

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

Have your say on Canadiana

canuck_30This month By George is in search of the greatest Canadiana symbol.  We have been presiding over head-to-head choices of 64 different symbols of national pride and, currently, we have narrowed the field to “the sweet 16” of Canada.  On our By George Facebook page, we invite our followers to comment on the selections. Certainly, we have had some lively debate; for example, when the Calgary Stampede was selected over the Bluenose. (Should there be a compelling argument or overwhelming outcry about the choice of one of the symbols, or the other, By George will reserve the right to reverse the decision and go with our readership’s favourite.)

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Our objective is to identify the single-most important symbol of national pride, the most beloved symbol of Canadiana.

Click in here to have your say: By George Journal on Facebook

Our recent newsletter featured “the sweet 16” and you can read the newsletter here.

canuck_43   canuck_29   canuck_20   canuck_03

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

“The write stuff”

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Whether you need your brand promoted, an issue positioned, key messages polished, or interests advanced, we will provide you with “the write stuff.”

 

We offer an experienced and insightful writing service that produces effective copy to profile, raise awareness and build engagement for businesses, organizations, interest groups and individuals. Chris George leads a team of wordsmiths and public relations specialists who will provide:

  • A talented braintrust to write or copy-edit, and the experience to offer a second opinion or fresh perspective.
  • Reliable counsel and services that will produce clear and creative copy on deadline and on budget.
  • SM & PR strategies with engaging copy and tactical advice for social media feeds and in traditional media channels.

 

Our Writing Services

  • Persuasive PR content and wordsmith services to advance issues, enhance reputations, and to profile and position within the media, public or key stakeholders.
  • Ghostwriting and editing services to support an organization’s or corporate executive team, including writing for social media, presentations, internal memos and documents, correspondence, etc.
  • Social media content services to develop, implement and/or manage a social media strategy.

 

Our virtual assistants will provide executive services that can take care of all your communications and writing needs.

  • Writing
  • press releases & media backgrounders
  • brochures, newsletters, annual reports
  • internal memos & communiques
  • business letters & correspondence

 

  • Editing and Proofreading

 

  • Social Media Content (Facebook, Twitter, LinkedIn, etc.)

 

  • Blog Posts
  • writing & copy-editing
  • research

 

  • PowerPoint Presentations

 

  • Internet Research

 

  • Media Monitoring

 

Use our Communications Concierge Service as you need it!

 

This is the easy, convenient way to ensure you have access to a wordsmith or communications specialists when you need them.

 

With Chris, you’re hiring an experienced communications aide, a can-do scribe and idea guy to be by your side. A Virtual Assistant will make you sound and look good!  Our service will relieve you of stressful frustration and anxiety over those looming deadlines. Your Virtual Assistant will save you time – and provide that extra to get the results you need.

 

Connect with us to learn more.

 

Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer or experienced communicator? 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

We believe the power of words is a magnificent thing

CG&A_LOGO[1]At CG&A COMM, Content is (Still) King

The power of words is a magnificent thing. Out of profound respect of language, the wordsmiths at CG&A COMMUNICATIONS ply their copy-writing skills to craft content that makes an impression and moves people.

In a press interview from a few years ago, company president (and By George Journal editor) Chris George was quoted to explain a strategic approach to writing and content development. “With the explosion of social media in our business and personal space, the PR adage of ‘Content is King’ is increasingly significant for all of us. Anyone with something to say and wanting to be heard must confront the hurricane of images and words that are continuously blasted at us. To get noticed over this maelstrom, you need quality content that is engaging and persuasive.”

“While it’s a fact that it’s never been easier to express yourself, it’s never been harder to be heard, understood, and appreciated,” George observed.

The attention to detail and to crafting core messages has always set CG&A COMMUNICATIONS writing services and advocacy work apart from other PR/GR services. The difference? The scribes within the CG&A network are wordsmiths and advocates first and foremost: from traditional writing of press releases and speeches, brochure copy and documents; to developing social media content with digital press releases and copy for blogs, Facebook and Twitter pages.

CG&A writing has been described as “persuasive”, “engaging”, and “informative.” The company’s services have been described as “reliable”, “empowering”, and “a God-send.”

George says, “One of our favourite quotes is a Ralph Waldo Emerson observation, “To be understood is a luxury.” We suggest organizations connect with our braintrust and let us provide them with that luxury.”

CG&A is providing “the write stuff” with its Communications Concierge Service (a Virtual Assistant who is your personal go-to scribe) and its Communications Tune-up offering.

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

What makes for an exceptional writer?

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Recently I was asked about the skill set required for writing and what makes for an exceptional writer. In the engrossing discussion that ensued a distinction was made between “writers” and “wordsmiths.”  For the purposes of dissecting this subject matter, the distinction could best be characterized as the line between writing for oneself as a personal pursuit and reflection and wordsmithing for/with someone else for a pay cheque.

 

Here are the key questions and answers from that exchange….

 

Q: What are the primary skills needed to be an excellent writer?

A:  To be an excellent writer, one needs:

  • a healthy mix of creativity and perceptiveness to capture and record the truths of our world in words
  • a masterful command of words:  possessing a good vocabulary and the sense to use the right word for the right reasons
  • the perseverance to revise and rewrite works until they are as they should be

 

Q:  What are the skills needed to be an excellent wordsmith (def’n: one who creates or re-drafts materials for commercial purposes)?

A: To be an excellent wordsmith, one needs:

  • a superior ability to frame ideas and issues in powerful and precise words
  • the nerve of a hard-nosed editor, who will focus on the appropriate style, proper grammar, use of language and words, and the necessary word counts
  • to be part- collaborator, part-facilitator to work with others and accommodate, reason and synthesize all input – and still produce a meaningful, effective piece

 

As both writers and wordsmiths at our firm, we find this type of discussion most intriguing for it cuts to the very core of what we do. It is also the essence of what is describes in our tag line, when we say we are “providing the write stuff.”

 

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Chris George, providing reliable PR counsel and effective advocacy. Need a go-to writer and experienced communicator? Call 613-983-0801 @ CG&A COMMUNICATIONS.

 

 

Ever wonder what we do?

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Ever wonder what we do? How we help our clients? What is it that we do all day at CG&A COMMUNICATIONS?

Much of our day we’ll spend staring into a screen, with fingers effortlessly tapping the keyboard in the pursuit of the next perfect sentence or provocative image. It’s a day of creativity and an attention to details. Our goal is always to develop effective, evocative communications that achieve the desired results.

Whether you are mounting a PR campaign for your organization, need to win over a particular audience with your idea, or wish to leave a great impression at your up-coming meeting, your success will depend directly on the clarity of your thought and the persuasiveness of your presentation.

Providing clarity and effective advocacy is precisely the invaluable support CG&A COMMUNICATIONS can provide. To use a Canadian analogy: we’ll pack killer snowballs so you can toss ‘em.

We provide the communications support required to be successful in advancing your cause. We have a disciplined approach to our PR and issue management initiatives that has come with decades worth of public and government relations experience. At the core of everything we do is quality writing, copy-editing and content development.

Some communications consultants will shroud their work in a mystic creative process. As results-oriented communicators, we prefer to talk about our systematic approach to meeting defined objectives. Our discipline in achieving results is a stepped process:

  • Set clear objectives and plan of approach
  • Craft persuasive arguments and well developed materials
  • Plan a systematic implementation – eye to detail and info gathering
  • Execute consistent follow-through and persistent follow-up
  • Review and analyze results to develop next steps

To describe our approach in another way, you might say we’re part-chief-investigator-part-dream-weaver. I personally like to think of myself as an “amiable gadfly and seeker-of-all-things-that-can-make-a-good-story.” However, that title would likely raise more questions than it answers around a boardroom table… so, I will stick with the rather conservative albeit clumsy: PR/GR advocate, writer, copy-editor & content developer.

To read more background on myself and the company, here are a few interesting links:

About Chris George

The CG&A COMMUNICATIONS website

About our services

Chris George, providing reliable PR counsel and effective advocacy. Need a trusted executive assistant, a communications can-do guy, or a go-to-scribe? Call 613-983-0801 @ CG&A COMMUNICATIONS.

2016 By George editorial mission

Through the years By George Journal has offered ideas and background on effective PR and GR tactics as well as the craft of writing. This body of work is an extension of our company’s forte – delivering reliable, strategic advocacy advice and exceptional writing services.

And to add some levity to the Journal we pepper each month with remarkable quotes and humourous pieces for use in our readers’ workplace and social settings.

Each year, we take up an issue to feature in this space – last year it was federal politics and the election campaign, and in years prior we have featured everything from “the cost of big government” to “what is the essence of quality writing?”

cyborgs_pics_01For 2016, the By George Journal has set as its editorial mission an exploration of the changing dynamics of effective communications for organizations and groups who wish to have their issues heard. How do you best convey something relevant and memorable in our daily maelstrom of media images and information? Consider:

  • For decision-makers, our world is spinning much faster with the accelerated flow of information 24/7.
  • Social media is evolving and content developers and IT managers are taking the place of wordsmiths and researchers.
  • The interplay between making a favourable first impression and making your case has become a key focus for everything communicated.

All of these discussions are up for inspection through this year. We hope our readers may gain insight into what it means to communicate effectively in our super-charged, wired world. (Given our bent for words and wordsmithing, you might expect to hear a lament or two through the year.)

By George will be carrying this discussion to our Twitter and Facebook feeds as well, so we hope followers will consider joining the dialogue.

All the best through 2016! We wish you a prosperous year!