Canadians love their social media! 60% of all Canadians — over 17 million Canucks — are online according to a recent Ipso survey.* 50% of online Canadians visited a SM site at least once a week. 35% of online Canadians visited a SM site everyday (this number was only 19% a year ago). 35% say that the time spent on SM sites has increased. And SM in Canada is expanding its reach among the entire population. 86% of the 18-34 year old demographic range is active on SM sites. Almost 2/3 of 35-54 year olds and over 40% of those over the age of 55 in Canada are now actively using SM.
Yes, Canucks are wired! With regard to social media sites, here are some amazing numbers on the three largest SM sites: Facebook, LinkedIn and Twitter.
Facebook #’s
Facebook has more than 750 active users worldwide. The US has 154 million users; followed by Indonesia (40 M), India (34 M), Turkey (30 M) and the UK (30 M).
- People spend over 700 billion minutes per month on Facebook.
- 50% of active users log on to Facebook in any given day.
Canada has a total of over 16.6 million users (that’s 49% of the country’s population).
- There are 9+ million active Canadian users a day.
- Canadians spend an average of over 400 minutes on Facebook per month.
- 50% of Canadian users are between ages of 18 – 34 and 30% are between ages of 35 – 54.
- Canadians are one of the friendliest countries on the planet – with the highest average number of friends of 190 (the world’s average is 130 friends).
To put this market penetration in Canada into perspective, Facebook has a daily audience greater than 2 Super Bowls and 6 times that of Hockey Night in Canada.
LinkedIn #’s
There are 101 million LinkedIn users worldwide.
- 47% of LinkedIn users are in North America.
- 72% of users are between 25 – 55.
- Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above).
- The majority (66%) are decision makers or have influence in the purchase decisions at their companies (and decision makers also tend to be more active on LinkedIn).
For Canadian businesses, this is the place to be… there are more than 3.7 million users in Canada. The top nations on LinkedIn are U.S. (44.2 million), India, UK and then Canada – ranked 4th.
Twitter #’s
March 2011 marked the fifth anniversary of this social media tool. The numbers of users active on Twitter are staggering by any measure…
- 106 million Twitter accounts and there are 180 unique visitors to Twitter each day.
- Users send a billion Tweets per week. There are (on average) 140 million Tweets sent per day.
- Over 60% of users are in US – followed by UK, Canada, Australia, and Brazil
- Most users in specific cities: NY, LA, Toronto, San Fran and Boston (2009)
- There is an average of 460,000 new accounts per day created.
- 182% increase in number of mobile users over the past year.
* To view the Ipso survey results, go here:
