Insights into the Future of News (4)

     “News will be filtered and relevant to your community and interests. We are again entering the age of polarizing point of view – news will come to us in the future in a way that reflects our interests and only significant events will rise above that fray.  We will look to ‘trusted’ sources like Huffington Post and Fox News to provide up to date news. Journalistic practice will evolve toward local, timely, iterative information sharing. Point of view will carry the day.” – Matt Sanchez, CEO of SAY Media

     “The Future of News will see the basic rules of news provision remain the same – the need to deliver independent, impartial and accurate news with insight and analysis. What we will see though is the continual evolution of the delivery of that news across multiple platforms – TV, radio, online, on mobile, on tablets – all in a format that works best for the consumer.”  – John Ryley, Head of Sky News

     “Giving people anonymity has been important in the past, but more and more anonymity in news is creating disbelief. We are all news sources and must be willing to stand behind the information we share – whether that be in breaking news stories or online comments. Sites like Facebook are making all of us ‘exposed’ – in the future, people will expect to know more about the lives of reporters and content creators they follow as well as the origin of the information they are sharing.This exposure will create trust.” –  Jane Pratt, Creative Director, Style, SAY Media and Editorial Director, xoJane.com

     “Back in the early years of online, our news colleagues sometimes joked that digital news wouldn’t catch on because you couldn’t easily take your computer on the bus or to the john.  Now online news is, at long last, portable. You can take a device anywhere. And liberating what we do from ‘Web classic’ — the Web we access from laptops and desktops — means our editorial cycle is no longer defined and constrained by the workday. It also means audio is more important than ever, especially for those users who are on the move. That’s exciting for broadcasters like us and our member stations.  Until very recently, we depended on workday lulls for most of our online activity — with spikes for the morning boot-up and again at lunch, steep cliff-drops at the end of the day, followed by quiet weekend valleys. Ubiquitous broadband and mobile gizmos have changed that. We’re only beginning to understand exactly how and when people will be reading, watching and listening to what we do, and on which devices. But in a mobile world, we do know the ‘where’ is everywhere.” – Mark Stencel, Managing Editor of NPR’s Digital News

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Again, By George Journal acknowledges and thanks the work of the Business Insider journalists who interviewed these news personalities and provided this provocative material. You can read the full Business Insider special report on the future of news here:

 http://www.businessinsider.com/the-future-of-news-is-going-to-be-awesome-2011-8#ixzz1V6lqxqyt

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