These past two days we have been fielding the question, “Why sloughing and snake images to describe your business activities?’
# 1 – It’s a vivid image that caught your attention – no?
#2 – It’s an accurate analogy of the process we have undertaken to freshen up our look and to re-introduce our social media and writing services.
#3 – It got us talking with those interested in our business. It was provocative enough to prompt questions.
Our own release is a great example of content that works!
If you are still not sure about sloughing, check this YouTube video of a reptile shedding its skin. It’s incredible – and some will say, unforgettable (which is exactly what we aim to be).