Campaign Success and the Internet

Here is Google’s Colin McKay (head of GR for Google Canada) take on the role of the Internet in election campaigns these days:

“The Internet is outstripping what would traditionally be considered tactical media.”

McKay’s observations come from Google research data that shows both the public’s interest in political websites and the shared social experience is having a significant impact on the way Parties campaign and how Canadians engage in campaigns.

Here are the numbers:

  • 87% of Canadian households have Internet access.
  • Canadians spend 41.3 hours online per month.
  • Canadians now watch 28.9 hours of Internet video each week, surpassing television (which sits at 28.8 hours/week) for the first time.
  • Canadians are ranked second in the world for YouTube video viewing.
  • People look to the Internet for information on an election, candidate and issues 14.7 times leading up to election day.

It used to be that the Party and/or candidate’s website was an important element to inform voters within the last 72 hours of a campaign. However, McKay’s numbers suggest, a Party’s and candidate’s on-line presence is paramount to their success. An effective on-line strategy is a must-have and good, compelling content must be prepared from the start, and maintained throughout the campaign.

Bottom line: the Internet is the primary resource for voters’ information and has become the most important media weapon in any campaign’s strategy.

BGJ’s Election Musings Page Index

Mulcair, Harper, Trudeau.(Chris Wattie/Reuters; Sean Kilpatrick/CP)

Throughout the election campaign, reaching back to January and through the marathon writ period, By George Journal compiled quotes about the federal election and the Canadian political scene. Month to month, we have kept a running list. Here are the direct links to our monthly compilations.











You may be interested to see the dozen remarkable quotes selected in: 12 notable election quotes from August or the 12 notable quotes from September.  Also, you may wish to see the By George editor’s selection of the top quotes through the first half of the year: 12 Stellar Election Quotes of Past 6 Months.

And to see more quotes and related By George articles on the election and/or politics, check our archives for tagged posts on “2015 Election”, “politics”, and/or “election”).



20 quotes on voting

  • “Every election is determined by the people who show up.” – Larry J. Sabato
  • “We don’t vote for people because they are the exact embodiment of our values, but because they are likely to be the most responsive to them.” – Charles M. Blow
  • “That we have the vote means nothing. That we use it in the right way means everything.” – Lou Henry Hoover
  • “Always vote for principle, though you may vote alone, and you may cherish the sweetest reflection that your vote is never lost.” – John Quincy Adams
  • “Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.” – Abraham Lincoln
  • “Vote for the man who promises least; he’ll be the least disappointing.” – Bernard Baruch
  • “Anything important is never left to the vote of the people. We only get to vote on some man; we never get to vote on what he is to do.” – Will Rogers
  • “Voters don’t decide issues, they decide who will decide issues.” – George F. Will
  • “…they say if you don’t vote, you get the government you deserve, and if you do, you never get the results you expected.” – E.A. Bucchianeri
  • “Scoundrels will be corrupt and unconcerned citizens apathetic under even the best constitution.” – William Earl Maxwell
  • “Democracy cannot succeed unless those who express their choice are prepared to choose wisely. The real safeguard of democracy, therefore, is education.” – Franklin D. Roosevelt
  • “Bad officials are elected by good citizens who do not vote.” – George Jean Nathan
  • “Giving every man a vote has no more made men wise and free than Christianity has made them good.” – H.L. Menken
  • “The best argument against democracy is a five-minute conversation with the average voter.” – Winston Churchill
  • “We are not educated well enough to perform the necessary act of intelligently selecting our leaders.” – Walter Cronkite
  • “If you are bored and disgusted by politics and don’t bother to vote, you are in effect voting for the entrenched Establishments of the two major parties… By all means stay home if you want, but don’t bullshit yourself that you’re not voting. In reality, there is no such thing as not voting: you either vote by voting, or you vote by staying home and tacitly doubling the value of some Diehard’s vote.” – David Foster Wallace
  • “All voting is a sort of gaming, like checkers or backgammon, with a slight moral tinge to it, a playing with right and wrong.” – Henry David Thoreau
  • “Voter apathy is a civic abdication.” – Charles M. Blow
  • “Just because you do not take an interest in politics doesn’t mean politics won’t take an interest in you.” – Pericles


3 simple truths for voting day

000ab1. National polls do not reflect voting results. An election is not a horse race. Vote for the person, not with an eye to the latest polls but with a mind to the type of country you want to live in.


2. The nature of politics is dirty and it is a greasy pole that politicians climb. Good people get into politics and begin the climb. Know that under the grease they are still good people.


3. We live in a great country. It is great because we all care and take actions to make it so. Voting is part of that caring. Go vote.

– Chris George


(ed. – This is from the By George Special Election Edition: The Campaign Wrap.)

The 2015 Election Distinctions


With an eye to the campaign trail happenings through the last 11 weeks, By George presents these “2015 Election Distinctions”. The distinctions are awarded to our country’s parading candidates and their politics that have exposed all that is both good and bad about Canadians’ attitudes and beliefs.
The Aesop Hare: Thomas Mulcair

The Aesop Turtle: Justin Trudeau

The Good: #s of Canucks who are engaged in political discussions

The Bad: divisive politicking and the rudeness towards others’ opinions

The Ugly: The lies & fabricated stories on the Syrian refugee crisis

The Surprise: The attractiveness of Justin Trudeau’s naivety

The Disappointment: Media’s horse-race election coverage

The Beautiful: Those dog days of summer when politics took a pause for cottage docks & bbqs

The Common Sense: The questioning of costs of promises (& the checking one’s expectations that those promises can be kept)

The left field nonsense: Naomi Klein’s “End-fossil-fuel-use-yesterday” campaign

The Funny: Wyatt Scott video (and other social media diversions)

The Ironic: Those progressive, right-of-centre Canucks being swept off their feet by a man named Trudeau

The Kiss of Fate: The Justin and Kathleen kiss (or is it Ontario’s backroom Liberals tonguing Canadian taxpayers?)

The Gaping Wound: Canadians’ attitudes about how to respond to Islamic fundamentalism on Canadian soil

The “Be Very Afraid”: CBC’s infatuated coverage of the Conservatives’ campaign tactics

The #1 Bozo: NDP candidate (and school board trustee!) Alex Johnstone and her ignorance of Auschwitz

The #2 Bozo: Thomas Mulcair’s advisor, Shawn “Pope Benedict go f— yourself” Dearn
Honourary Bozos: Liberal Ala “coat-hanger expert” Buzreba, Conservative Jerry “#peegate” Bance, and conspiracy theorist Liberal Maria Manna (a 911 disbeliever)

(ed. – This list of award winners first appeared in By George’s The Campaign Wrap, a special edition election newsletter delivered earlier today to By George followers.)