Campaign Success and the Internet

Here is Google’s Colin McKay (head of GR for Google Canada) take on the role of the Internet in election campaigns these days:

“The Internet is outstripping what would traditionally be considered tactical media.”

McKay’s observations come from Google research data that shows both the public’s interest in political websites and the shared social experience is having a significant impact on the way Parties campaign and how Canadians engage in campaigns.

Here are the numbers:

  • 87% of Canadian households have Internet access.
  • Canadians spend 41.3 hours online per month.
  • Canadians now watch 28.9 hours of Internet video each week, surpassing television (which sits at 28.8 hours/week) for the first time.
  • Canadians are ranked second in the world for YouTube video viewing.
  • People look to the Internet for information on an election, candidate and issues 14.7 times leading up to election day.

It used to be that the Party and/or candidate’s website was an important element to inform voters within the last 72 hours of a campaign. However, McKay’s numbers suggest, a Party’s and candidate’s on-line presence is paramount to their success. An effective on-line strategy is a must-have and good, compelling content must be prepared from the start, and maintained throughout the campaign.

Bottom line: the Internet is the primary resource for voters’ information and has become the most important media weapon in any campaign’s strategy.

20 quotes on voting

  • “Every election is determined by the people who show up.” – Larry J. Sabato
  • “We don’t vote for people because they are the exact embodiment of our values, but because they are likely to be the most responsive to them.” – Charles M. Blow
  • “That we have the vote means nothing. That we use it in the right way means everything.” – Lou Henry Hoover
  • “Always vote for principle, though you may vote alone, and you may cherish the sweetest reflection that your vote is never lost.” – John Quincy Adams
  • “Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.” – Abraham Lincoln
  • “Vote for the man who promises least; he’ll be the least disappointing.” – Bernard Baruch
  • “Anything important is never left to the vote of the people. We only get to vote on some man; we never get to vote on what he is to do.” – Will Rogers
  • “Voters don’t decide issues, they decide who will decide issues.” – George F. Will
  • “…they say if you don’t vote, you get the government you deserve, and if you do, you never get the results you expected.” – E.A. Bucchianeri
  • “Scoundrels will be corrupt and unconcerned citizens apathetic under even the best constitution.” – William Earl Maxwell
  • “Democracy cannot succeed unless those who express their choice are prepared to choose wisely. The real safeguard of democracy, therefore, is education.” – Franklin D. Roosevelt
  • “Bad officials are elected by good citizens who do not vote.” – George Jean Nathan
  • “Giving every man a vote has no more made men wise and free than Christianity has made them good.” – H.L. Menken
  • “The best argument against democracy is a five-minute conversation with the average voter.” – Winston Churchill
  • “We are not educated well enough to perform the necessary act of intelligently selecting our leaders.” – Walter Cronkite
  • “If you are bored and disgusted by politics and don’t bother to vote, you are in effect voting for the entrenched Establishments of the two major parties… By all means stay home if you want, but don’t bullshit yourself that you’re not voting. In reality, there is no such thing as not voting: you either vote by voting, or you vote by staying home and tacitly doubling the value of some Diehard’s vote.” – David Foster Wallace
  • “All voting is a sort of gaming, like checkers or backgammon, with a slight moral tinge to it, a playing with right and wrong.” – Henry David Thoreau
  • “Voter apathy is a civic abdication.” – Charles M. Blow
  • “Just because you do not take an interest in politics doesn’t mean politics won’t take an interest in you.” – Pericles

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3 simple truths for voting day

000ab1. National polls do not reflect voting results. An election is not a horse race. Vote for the person, not with an eye to the latest polls but with a mind to the type of country you want to live in.

 

2. The nature of politics is dirty and it is a greasy pole that politicians climb. Good people get into politics and begin the climb. Know that under the grease they are still good people.

 

3. We live in a great country. It is great because we all care and take actions to make it so. Voting is part of that caring. Go vote.

– Chris George

 

(ed. – This is from the By George Special Election Edition: The Campaign Wrap.)

20 quotes on Elections

  • Vote for the man who promises least. He’ll be the least disappointing. — Bernard Baruch
  • Do you ever get the feeling that the only reason we have elections is to find out if the polls were right? — Robert Orben
  • Our elections are free – it’s in the results where eventually we pay. — Bill Stern
  • Elections are won by men and women chiefly because most people vote against somebody rather than for somebody. — Franklin P. Adams
  • Bad officials are the ones elected by good citizens who do not vote. — George Jean Nathan
  • Apparently, a democracy is a place where numerous elections are held at great cost without issues and with interchangeable candidates. — Gore Vidal
  • Half of the American people never read a newspaper. Half never voted for President. One hopes it is the same half. — Gore Vidal
  • No wonder Americans hate politics when, year in and year out, they hear politicians make promises that won’t come true because they don’t even mean them – campaign fantasies that win elections but don’t get nations moving again. — Bill Clinton
  • In every election in American history both parties have their cliches. The party that has the cliches that ring true wins. — Newt Gingrich
  • The only thing we learn from new elections is we learned nothing from the old. — American Proverb
  • Of two evils, it is always best to vote for the least hypocritical. — American Proverb
  • If elected I shall be thankful; if not, it will be all the same. — Abraham Lincoln
  • If elected, I will win. — Pat Paulsen
  • In times of stress and strain, people will vote. — Anonymous
  • A politician thinks of the next election – a statesman, of the next generation. — James Freeman Clarke
  • Too bad the only people who know how to run the country are busy driving cabs and cutting hair. — George Burns
  • We’d all like to vote for the best man, but he’s never a candidate. — Kin Hubbard
  • The election is not very far off when a candidate can recognize you across the street. — Kin Hubbard
  • The trouble with practical jokes is that very often they get elected. — Will Rogers
  • What in fact takes place in an election is that two hand picked candidates are propped up before the citizenry, each candidate having been selected by a very small group of politically active people. A minority of the people… then elects one of these hand picked people to rule itself and the majority. — Robert J. Ringer

Election quotes

Here are some of our favourite “election” quotes for this election year:

  • The only thing we learn from new elections is we learned nothing from the old. – (American) Proverb
  • Elections are won by men and women chiefly because most people vote against somebody rather than for somebody. — Franklin P. Adams
  • The election is not a time to discuss serious issues. – Kim Campbell
  • No wonder Americans hate politics when, year in and year out, they hear politicians make promises that won’t come true because they don’t even mean them – campaign fantasies that win elections but don’t get nations moving again. – Bill Clinton
  • Elections are like dictionaries: They’re all about definitions. The candidate who succeeds in defining the contest — and the contestants — wins; the candidate who gets defined, loses. – David Frum
  • In every election in American history both parties have their cliches. The party that has the cliches that ring true wins. – Newt Gingrich
  • The election is not very far off when a candidate can recognize you across the street. – Kim Hubbard
  • An election is like a horse-race, in that you can tell more about it the next day. – Sir John A Macdonald
  • Every election is a sort of advance auction sale of stolen goods. – H.L. Mencken
  • Do you ever get the feeling that the only reason we have elections is to find out if the polls were right? – Robert Orben
  • What in fact takes place in an election is that two hand picked candidates are propped up before the citizenry, each candidate having been selected by a very small group of politically active people. A minority of the people… then elects one of these hand picked people to rule itself and the majority. – Robert J. Ringer
  • Democracy substitutes election by the incompetent many for appointment by the corrupt few. – George Bernard Shaw
  • An election is a moral horror, as bad as a battle except for the blood; a mud bath for every soul concerned in it. – George Bernard Shaw
  • Our elections are free–it’s in the results where eventually we pay. – Bill Stern
  • Apparently, a democracy is a place where numerous elections are held at great cost without issues and with interchangeable candidates. – Gore Vidal

1001-205x300The quotes are taken from the By George e-publication: 1001 Quotes on Politics, Elections, Democracy and Government.

 

Read more on this collection of quotes and how to get your own copy.