Here is Google’s Colin McKay (head of GR for Google Canada) take on the role of the Internet in election campaigns these days:
“The Internet is outstripping what would traditionally be considered tactical media.”
McKay’s observations come from Google research data that shows both the public’s interest in political websites and the shared social experience is having a significant impact on the way Parties campaign and how Canadians engage in campaigns.
Here are the numbers:
- 87% of Canadian households have Internet access.
- Canadians spend 41.3 hours online per month.
- Canadians now watch 28.9 hours of Internet video each week, surpassing television (which sits at 28.8 hours/week) for the first time.
- Canadians are ranked second in the world for YouTube video viewing.
- People look to the Internet for information on an election, candidate and issues 14.7 times leading up to election day.
It used to be that the Party and/or candidate’s website was an important element to inform voters within the last 72 hours of a campaign. However, McKay’s numbers suggest, a Party’s and candidate’s on-line presence is paramount to their success. An effective on-line strategy is a must-have and good, compelling content must be prepared from the start, and maintained throughout the campaign.
Bottom line: the Internet is the primary resource for voters’ information and has become the most important media weapon in any campaign’s strategy.
1. National polls do not reflect voting results. An election is not a horse race. Vote for the person, not with an eye to the latest polls but with a mind to the type of country you want to live in.
2. The nature of politics is dirty and it is a greasy pole that politicians climb. Good people get into politics and begin the climb. Know that under the grease they are still good people.
3. We live in a great country. It is great because we all care and take actions to make it so. Voting is part of that caring. Go vote.
– Chris George
(ed. – This is from the By George Special Election Edition: The Campaign Wrap.)
Here are some of our favourite “election” quotes for this election year:
- The only thing we learn from new elections is we learned nothing from the old. – (American) Proverb
- Elections are won by men and women chiefly because most people vote against somebody rather than for somebody. — Franklin P. Adams
- The election is not a time to discuss serious issues. – Kim Campbell
- No wonder Americans hate politics when, year in and year out, they hear politicians make promises that won’t come true because they don’t even mean them – campaign fantasies that win elections but don’t get nations moving again. – Bill Clinton
- Elections are like dictionaries: They’re all about definitions. The candidate who succeeds in defining the contest — and the contestants — wins; the candidate who gets defined, loses. – David Frum
- In every election in American history both parties have their cliches. The party that has the cliches that ring true wins. – Newt Gingrich
- The election is not very far off when a candidate can recognize you across the street. – Kim Hubbard
- An election is like a horse-race, in that you can tell more about it the next day. – Sir John A Macdonald
- Every election is a sort of advance auction sale of stolen goods. – H.L. Mencken
- Do you ever get the feeling that the only reason we have elections is to find out if the polls were right? – Robert Orben
- What in fact takes place in an election is that two hand picked candidates are propped up before the citizenry, each candidate having been selected by a very small group of politically active people. A minority of the people… then elects one of these hand picked people to rule itself and the majority. – Robert J. Ringer
- Democracy substitutes election by the incompetent many for appointment by the corrupt few. – George Bernard Shaw
- An election is a moral horror, as bad as a battle except for the blood; a mud bath for every soul concerned in it. – George Bernard Shaw
- Our elections are free–it’s in the results where eventually we pay. – Bill Stern
- Apparently, a democracy is a place where numerous elections are held at great cost without issues and with interchangeable candidates. – Gore Vidal
The quotes are taken from the By George e-publication: 1001 Quotes on Politics, Elections, Democracy and Government.
Read more on this collection of quotes and how to get your own copy.